My second idea was to promote my boyfriends band Denazen. Denazen is a 3 piece death metal band, with 3 released demo songs and an instagram page. This provides me with a target audience and something to promote. The target audience can be derived from the most common interactions with the instagram account and the soundcloud account through listeners, comments and likes. Some of the ideas I had was interviewing the band members, filming them playing and interviewing potential fans. Additionally a small skit as part of the video showcasing how listening to Denazen could bring you extreme happiness and joy. It would be over-dramatised and humorous, to match the music of the band as well as the stereotype that death metal band members are funny and tend to not take life too seriously. 

My third and final idea is to promote the message of the misuse of nicotine vapes in children in Australia, specifically the culture. This idea will be serious in tone, which is different to the other 2 ideas I have established. I first thought of the idea from comparing the packing and style of vapes compared to cigarettes. Cigarettes are scary in design, using dark, even gross colours (dark murky green) and terrifying images of what can happen to smokers (cancer and diseases). These are to prevent cigarette purchase, as most products are designed to entice consumers, cigarette designs are to do the opposite. However vapes are usually bright colours, with fun images, or completely black with a pop of colour, usually signifying the flavour of the vape. This is probably because not enough research has gone into vapes and the learn term damage (as they are a newer product) and many of them are imported from overseas (USA) and sold illegally. Much like the local weed dealer, there are now vape dealers, who are dealing to kids they met through school. I derived this information from my own experience, as I knew vape dealers whilst in high school, and majority of my friends vaped during high school or are still vaping. My nieces and nephews who are still in school are also surrounded by the use of vape. Vapes harm brain development in teenagers and cause a future risk of addiction. “Nicotine exposure during the teenage years can harm brain development, which continues until about age 25. It can impact learning, memory and attention, and increase risk for future addiction to other drugs. Young people who use e-cigarettes may be more likely to go on to use regular cigarettes.”

My idea for the video is to have a child looking at a smoking packet, the feeling conveyed in this scene will be disgust, as the child sees the warnings and knows the dangers, he’s heard about it from his parents or at school. But then the scene cuts to him hanging out with his friends, picking up a vape. The transition will be a zoom on the cigarette packet to a zoom out of the vape where he then picks it up. I was thinking of a straight cut to black with a slogan. Then including resources such as websites with information and quit helplines for the viewer to access. The only issue with this idea is that I will need to investigate copyright in more detail and will have to get permission from the organisations I want to tag as resources in the ending clip. If I don’t have these resources then there is no point to the video in the first place, other than awareness (but awareness can only do so much, there isn’t much option for action or interaction from the viewer). 

 

I feel anxious that I may run out of time to execute the video and editing. I feel that my idea may not be coherent enough. I feel positive that my idea is strong, but that I may need to tweak a few things to make the foundation stronger. I feel that I have enough information to persuade the audience with evidence that a dog will positively influence their mental and physical health and wellbeing. I feel Doug is the perfect example of said positive effect. 

Once I start shooting the video I may feel that the idea is translating smoothing, or in the way I intended, so I may need to edit a few original ideas I had to fit the video more. If I use my time effectively, I may feel that I need to add in a few extra clips to smooth over those little complications. I may feel relieved once the video is created, and that my idea is stronger than I originally thought.

How the target audience will feel:
The target audience should feel happiness when presented with the dog (Doug). When hearing the facts of how dogs can affect the wellbeing of a student, the audience should feel the video is relatable, like their problems are seen. Once the students feel seen, they should feel accepted, and influenced positively by the video, that they may want to consider a dog for their own health. 

Black Hat - CAUTIONS
- Doug might not work with me
 - Interview might be boring
- Might drag on
 - Might be boring
- Time
- Editing limitations
- Iphone quality

Yellow Hat - BENEFITS
- Doug is cute
- Interview helps persuade
- Accessibility to props, colour, tripod

Green Hat - CREATIVITY
Ideas for the video:
Shots of DougDoug running towards camera POV Doug shot Doug sitting, smiling Interacting with people Playing Going for a walk Cuddling Interview Stationary Plain background Colour of shirt matches colour scheme Prepared script Royalty Free music YoutubeSome other public domain Narration Information Informal and encouraging

Alternative Ideas: Still images of Doug instead of videos Less engaging Feels insincere Interview with Doug for fun Ads some humour Keeps the entertainment Cuteness (helps persuade through appeal to emotions) Create my own music Harder and more time consuming Not very good at mixing No narration, only text Takes too much time to read Boring Doesn’t force the audience to pay attention

Solutions to Problems
Interview might be boring:To make the interview be engaging, I could keep it short, and cut in between statements with clips of Doug. I could add in an element of humour at the end by interviewing Doug, capturing him doing something unique in nature (for example the way he expresses excitement) to continue to capture the audience's attention.

Might drag on:Similarly to the first problem, I could keep all narration and interviews short and sweet, getting straight to the point, and having as little time in the shot, so that Doug can keep the audience entertained whilst facts and persuasive techniques are being provided to them. Keeping the language informal may also hide the fact that the video is a persuasive piece, allowing the audience to feel it is their decision to get a cute dog rather than feeling influenced. This idea arises from the fact that most people don’t like being told what to do. For example, a personal anecdote leads me to believe most people don’t like infomercials as it is obvious the sole purpose is to sell an item to the viewer. If the viewer feels they do not need the item, they are going to be more inclined to not want to purchase it because of the fact that the annoying ad on tv wants them to buy it. So I will try to do the opposite, keep the persuasion hidden behind a cute dog, informal and relatable language, and straight forward, quickly given facts.

Doug might not work with me: Doug is a dog after all and cannot fully consent to participation. If he doesn’t want to cooperate I am not going to force him too. However, Doug is well trained and calm in nature. He sits well for pictures and videos as he is used to getting his photo taken for his instagram. By giving him treats, I should be able to get a few good clips of him sitting, and running around playing. I don’t want to force too many shots, such as when he is playing, because it will seem unnatural and you will be able to tell he isn’t into it. This will not help persuade viewers as no one wants to see a dog unhappy, being forced into situations. I can avoid making Doug uncomfortable by keeping the camera at a distance, using natural lighting (as to not overstimulate him with harsh lights), and doing natural everyday activities that he enjoys such as walks and playing in the grass outside.

Time:
If I manage my time effectively it shouldn’t be an issue. I have 5 days to complete the assignment.
 3rd | Complete Majority of Padlet and potentially start filming
4th | Start filming and Editing (if possible)
5th | Finish Film and Editing (if possible)
6th | Ad everything to the website and check off the checklist
7th | Finishing touches

Editing Limitations: I can utilise youtube in order to learn any other techniques in editing using the VN or imovie app. However, I feel I am competent enough in both apps as I have used imovie plenty of times for school projects in the past and I used VN recently for a different uni assignment,
Iphone quality:I could use a camera however I do not have one accessible at the moment. Therefore, If I keep my phone in natural sunlight, using angles to maintain lighting throughout the video I should be able to keep the quality high. Iphone images only look pixelated if the photo is taken in darkness, so I will try to avoid that. When inside the house has plenty of natural lighting so I will make sure to take shots as well inside in those areas. 

- a dog may be comforting, non judgemental and positive sensory distraction in context of short-term stressful situations 

- dogs influence emotional regulation by reduce anxiety and distress 
- patients who experienced trauma report decreased levels of anxious arousal and destress in cognitive behavioural therapy. Therefore the treatment process is effective. 
- 'dog ownership is associated with higher life satisfaction and greater wellbeing'

- the specific activities that owners can participate in with dogs (such as walking) may be more important to the positive effects on wellbeing then the act of owning a dog itself. 

- factors that may influence the inconsistent findings in depression, anxiety and wellbeing, includes the owners personality, martial status and attachment to the dog. 

- people with dogs are more likely to be motivated 

- older adults with dogs are more likely to be involved in daily life activities 

- dogs can positively affect psychological and emotional functioning among individuals with disabilities 

- People with PTSD, anxiety and depression and a psychiatric service dog have less symptoms and a better quality of life 

- Dogs may provide adolescents with ADHD and ASD with a calming and positive presence, resulting in reduced anxiety and improving problematic behaviours. It also includes benefits to a child's mood and sleep. 
- dogs can have a positive effect on psychological functioning, cognition and learning
- children ages 10-14 years had greater frontal lobe activity when in the company of a real dog. When in the company of a robotic dog, the frontal lobe activity was less. This suggests a higher level of neuropsychological attention. 

- the stress reduction a dog can provide may result in positive cognition and learning. This may result in positive effects on students academic success. This is because of significant improvements in students perceived stress and mood but does not actually impact exam results. (A dog doesn't make you smarter)
- 'dogs are sensitive to our emotional states' 
- dogs and human relationships can be similar to that or infant and caregiver relationships as dogs can form complex attachments.

HISTORY 
- In WWI dogs were trained to assist soldiers who were visually impaired in Germany and the United States, this revealed further positive effects dogs have on humans. 

- In WWII dogs were trained in mobility and hearing assistance, and the use of assistant dogs increased in prevalence. 

- A child psychologist who has been practising since the 1950s, Boris Levinson was in therapy with a nonverbal and withdrawn child. He noticed the child interacting with his dog Jingles. This experience resulted in the beginning of Levinson's work in creating the foundation for Animal Assisted Interventions.


Gee, N, Rodriguez, K, Fine, A, Trammell, J 2021, 'Psychological Influences', Dogs supporting human health and well-being. A biopsychosocial approach, Frontiers, viewed 24 March 2023, https://www.frontiersin.org/articles/10.3389/fvets.2021.630465/full#h1

Gee, N, Rodriguez, K, Fine, A, Trammell, J 2021, Dogs supporting human health and well-being. A biopsychosocial approach, Frontiers, viewed 24 March 2023, https://www.frontiersin.org/articles/10.3389/fvets.2021.630465/full#h1

This source was useful as it provided majority of the information I will use as evidence to convince the viewers that dogs are in fact beneficial to humans mental health and wellbeing.

Indeed, 2022, 15 examples of tone you can use in your writing "plus tips",viewed 1 April 2023
https://ca.indeed.com/career-advice/career-
development/examples-of-tone#:~:text=A%20persuasive%20tone%20convinces%20the,best%20candidate%20for%20the%20job

This source was useful as it provided clarity on the terms used to describe tone and what they actually mean in promotion and design. 

Interaction Design Foundation, n.d, What is color theory?, viewed 2 April 2023,https://www.interaction-design.org/literature/topics/color-theory#:~:text=Color%20theory%20is%20the%20collection,%2C%20psychology%2C%20culture%20and%20more

This source was useful as it helped define majority of the colours that I could potentially use as my colour palette and what emotions they evoke in viewers. 

Mental Health Foundation, 2022, 'Pets and mental health', 15 February, viewed 23 March 2023, https://www.mentalhealth.org.uk/explore-mental-health/a-z-topics/pets-and-mental-health 

This reference was useful as it provided me with some information on the impact pets have on the mental health of their owners, however the source is not as reliable as the other source I used above, as it is not academic. 

BIBLIOGRAPHY

Anglis, J 2018, Cat people vs. dog people: different goals, interests and incomes, study finds, Woman's World, viewed 2 April 2023, https://www.womansworld.com/posts/animals/cat-person-dog-person-differences-151885

This source was somewhat useful as it provided me with general information on the audience of people I could potentially target in my promotional video, however it compared them to cats which was not a useful aspect of the source.

Biteable, 2017, 30 best promo video ideas for your business, product, or event, viewed 3 April 2023, https://biteable.com/blog/promo-video-ideas/

This source was an ok read but I didn't really find it useful as a lot of it I had already learnt through lectures and tutorials. 

Jones, P 2022, Long live slogans! Why a slogan revival is on the way, Kantar, viewed 25 March 2023, https://www.kantar.com/inspiration/advertising-media/long-live-slogans-why-a-slogan-revival-on-the-way#:~:text=Slogans%20can%20help%20your%20brand,a%20brand%20for%20many%20years

This source was a useful read as it provided information on why it is important for me to use a slogan in the promotion of my message. It also gave me insight into how to create a good slogan.

The Royal Children's Hospital Melbourne, 2020, E cigarettes and teens, viewed 23 March 2023, https://www.rch.org.au/kidsinfo/fact_sheets/E-cigarettes_and_teens/#:~:text=Nicotine%20exposure%20during%20the%20teenage,on%20to%20use%20regular%20cigarettes  

This source provided information on how vapes negatively impact the health of children, which is a topic I considered doing, however I choose not to do so as I wanted to pursue something with more accessibility. 

Why is tone important in writing 

Tone is extremely important in conveying your message clearly to the target audience. It helps structure the principle message and create a unique personality that reflects the beliefs and values of your message.  Without a strong, consistent tone the effectiveness of your promotional video will be weak. As stated in the article, your ‘word choices reflect the tone of a written piece, like the tone of voice you use when speaking’. Having a strong tone also influences the course of action your audience will take and the likelihood of their engagement with your media is higher. The tone also reflects the way in which the writer (you) feels about the message. A weak tone reflects a disengaged and unenthusiastic company, making them more likely to ignore or even repel your message. Weak tone also makes the audience feel like the company doesn’t care about them and therefore distrustful of the message. In essence, your tone reflects your goals, beliefs and areas of expertise while creating a recognisable and unique persona for your company. 

There are different aspects to consider when creating a tone for your message. 

DESIGN HARMONY
Monochromatic - take one hue and create other elements from different shades and tints of it. 

Analogus - Use 3 colours located beside one another on the colour wheel (orange, yellow-orange, yellow).

Complementary - Use 'opposite colour' pairs (green and red)

Split-complementary - Add colours from either side of your complementary colour pair

Triadic - Take 3 colours which are equally distant on the colour wheel (red, blue, yellow)

Tetradic - Take 4 colours that are 2 sets of complementary pairs (orange, yellow, blue, purple) and choose 1 dominant colour

Square - A variant of tetradic. You find 4 colours evenly spaced on the colour wheel. Only works if you use the 4 colours evenly.

ALL DEFINITIONS FROM: Chapman, C 2021,Color theory for designers, part 1: the meaning of color, Smashing Magazine, viewed 2 April 2023, https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/

MEANING OF COLOURS
Warm colours
- passion
- happiness
- enthusiasm
- energy

RED
- violence
- love and passion
-  makes the viewer hungry
- anger
- danger
- can be overwhelming if used too much

ORANGE
- energetic
-  earth
- change
- creativity
-health

YELLOW
- energy
- happiness
- cowards
- hope
- danger, not as strong as red
- light yellows are calming

Cool Colours
- night
- water
- nature
- calming
- relaxing

GREEN
- grounded
- new beginnings and growth
- envy
- calming sense from blue and energetic from yellow = stability
- represents wealth

BLUE
- sadness
- calmness
- responsibility
- light blues are associated with friendliness
- dark blues represent reliability
- peace

PURPLE
- royal and wealth
- creativity
- imagination
- light purple is associated with romance

PINK
- feminine
- passion, youth, love

Neutral Colours
- background colours

BLACK
- strength
- power and formality
- evil, death - mourning

WHITE
- purity, cleanliness
- healthcare
- goodness (angels)
- lets other colours stand out
- simplicity and minimalistic

GREY
- moody and depressing
- light greys replace white and dark greys replace black
- conservative and formal
- professionalism

BROWN
- earth, wood
- warm
- dependability
- brings a feel of wholesomeness

BEIGE & TAN
- warmth of brown
- coolness of white
- usually used in backgrounds
- takes on characteristics of colours surrounding it, therefore doesn't work on its own

CREAM & IVORY
- sophisticated 
- elegant and calm 
- used to lighten dark colours without stark contrast