Water: Charity by Lizzie Baker

Water: Charity by Lizzie Baker https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0 en-us 2021-03-01 20:45:45 UTC 2026-01-25 16:30:06 UTC hello@padlet.com Free Water; American brand ran by advertisements ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512033227 https://www.freewater.io/

The water is free because all costs are covered by sponsors and advertisements, even leaving 10% of profits to be donated to charity.

"We donate ten cents per beverage to WellAware, an Austin based non-profit that builds water wells in East Africa. Every 150 FreeWaters donates enough money to provide one person with a safe water source for the rest of their life."]]> 2023-03-10 15:57:53 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512033227 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512038461 https://www.justadrop.org/?gclid=Cj0KCQiAx6ugBhCcARIsAGNmMbgVJ9ICyzSD1r0wl69dcZNQUdRpxf5Aln7yeLqIb3dN9B7IWjTGIOYaAhG6EALw_wcB

There is a lot of charities raising money to give clean water to developing and struggling countries. These charities send workers to build wells, construct water facilities and find new ways to bring clean water to everyone. ]]> 2023-03-10 16:02:17 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512038461 Water Bottles which donate profit: ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512039617 https://oceanbottle.co/pages/co-brand?gclid=Cj0KCQiAx6ugBhCcARIsAGNmMbhQ5DVDzC-adN0WrFyP1d2tbKX7CQbgwQ1VVSvRKpPJCq6v1RfIUSYaAj1IEALw_wcB#?tw_source=google&tw_adid=641448815928&tw_campaign=19268150602]]> 2023-03-10 16:03:15 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512039617 Bottled water and refill services. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512040531 https://www.frankwater.com/?gclid=Cj0KCQiAx6ugBhCcARIsAGNmMbg2SuYbV6fHwM5TyQ3sEFf3kHogRKct62BiklxbiFG94WlYZ1yu7ZYaAr8KEALw_wcB ]]> 2023-03-10 16:03:58 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512040531 100% goes to charity ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512067219 https://www.charitywater.org/uk?utm_source=adwords&utm_medium=paid-ppc&utm_campaign=wwd-2023&utm_term=donor-acq-uk-homepage&utm_content=branded&gclid=Cj0KCQiAx6ugBhCcARIsAGNmMbgUypL9UP1dcazBsrWGCLr6D3GF2z4uASqSXx735Np8ZIRW7-GNULkaAtXKEALw_wcB

water pumps in Zimbabwe

sanitation, building, pumps, solar panels

projects.]]> 2023-03-10 16:26:05 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512067219 Using Consumer Empathy ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512135214 using empathy in a way that inspires the consumers to help others, without a sob story. ]]> 2023-03-10 17:25:03 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512135214 IDEA CONCEPT 1. GIVE AND TAKE - METHOD ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512755497 play on words of common phrase ]]> 2023-03-11 16:33:40 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512755497 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512756767 2023-03-11 16:36:26 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2512756767 Premium Charity ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523642956 This mood board is images gathered to summarise my idea of the premium charity water. I wanted to focus on the aspect of the product being a 'grab and go' concept. Aimed to be bought during a busy rush hour lunch, middle class and well off professionals grabbing lunch quickly between meetings.

With this being said, this the brand needs to be trustworthy, no hassle and straight to the point. The brand aims to be an honest and simple way to donate to charity, while also gaining something yourself. Showing a simple timeline of you buying the product, directly giving 100% of profits to charity.

The product aims to be a no questions asked, while being compared to other products on the shelf that are giving the same thing. This product will give you more for your conscious and help others. ]]> 2023-03-20 14:11:24 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523642956 Where is my Demographic? ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523711365 Professionals who work for established companies with busy schedules.

The kind of people to grab lunch during a rush hour and to grab the most convenient thing between meetings.

Grabbing food from coffeeshops, like victoria cardinal place, London, where there is lunch spots open 12-3 just for the lunch buzz.]]> 2023-03-20 14:46:51 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523711365 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523716102 People who don't really think about charity, and focus on their own lives and goals.

They don't relate or reflect on other countries suffering and less fortunes.]]> 2023-03-20 14:49:34 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523716102 Connecting ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523721900 making the demographic feel empathy/sympathy for the cause.]]> 2023-03-20 14:52:49 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523721900 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523745652 Countries impacted by natural disasters;
turkey

Countries with clean water shortages;

]]> 2023-03-20 15:05:54 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523745652 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523748165 bringing people together who can benefit off of each other

the value of being an empathetic company. companies being involved in charitable causes to prove a point and to show their brand values.]]> 2023-03-20 15:07:07 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2523748165 ways to connect; empathy mapping and understanding thoughts and feelings ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530744549 immersive methods..

create the person.

the business persons experience grabbing lunch

]]> 2023-03-24 17:34:06 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530744549 empathy mapping; observing ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530746073 2023-03-24 17:35:31 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530746073 shadowing ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530746377 follow and document someones experience

business people grabbing lunch on their midday break. observing in areas such as London Borough; bank, monument and algate. a known area for business people working and big brands head offices. picking areas like these means that there will be the most middleclass, business professionals for me to observe..

i sat and watched the lunch rush in nearest lunch spots such as; tescos, pret, sainsburys to observe the spending habits of the business people..]]> 2023-03-24 17:35:50 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530746377 interviews ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530746556 questions to ask audience

1. How often do you donate to charities?

2. Do you consider yourself to be empathetic?

3. Do you drink enough water daily?

4. How do you decide what to drink at lunch?]]> 2023-03-24 17:36:00 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530746556 love letter/break up letter ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530746839 be expressional and honest

BREAK UP LETTER TO CHARITY CONSUMABLES.

i love how you make me feel like i am empathetic and care for others, but i worry that my money isn't going to a worthy cause or is being completely honest with me. if i'm going to be giving money towards a cause i at least want to know where it's going and what it's doing. as well as that, i don't want to have a product that looks low quality. i want to feel like i'm doing good and receiving good.

]]> 2023-03-24 17:36:18 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530746839 body storming ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530747211 act out someones experience;

leaves the office because they're hungry and only has a short time slot between meetings..

quickly greets people on route from the same office as them..

walks to the nearest shop for a lunch, happens to be a Tesco's express round the corner from the office..

sees a crowd of people and wants to quickly go in and out to avoid and busy hustle..

sees favourite sandwich on the shelf and grabs a bottle of water quickly without much thought..

leaves shop and walks quickly back to the office to eat lunch and continue with work..

what does this tell me? i need to be grasping on the quick decision and gaining the attention of the audience, because the decision behind buying the water doesn't have a lot of thought behind it.

]]> 2023-03-24 17:36:39 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530747211 collect ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530748444 flyers, objects

water bottle lables, advertisements and views on route]]> 2023-03-24 17:37:46 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530748444 photos and videos ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530749016 of the audience and their daily lives ]]> 2023-03-24 17:38:13 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530749016 who are they? ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530752071 men who prioritise functionality and practicality.

money motivated

feel privileged

]]> 2023-03-24 17:41:13 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530752071 what else do they do? ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530753092 priorities their own hobbies and interests

follow sports; because of their competitive nature ]]> 2023-03-24 17:42:11 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2530753092 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548956305 countries that need help with access to clean water

Ethiopia - ended in 1991
DRC - democratic rebublic concgo - civil war ended 2003

countries impacted by civil war and low access to drinking water;

somalia - 2009 to current date

]]> 2023-04-10 15:48:16 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548956305 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548961423 creating empathy and connections between two vastly different worlds.]]> 2023-04-10 15:53:13 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548961423 Somalia's current civil war and water shortages ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548964031 somalia is currently going through a civil war meaning that it is in current need of help. where as other countries have been through civil wars and need help because of the repercussions after the war has finished.

- this makes somalia at a top priority list when picking which country to help.]]> 2023-04-10 15:55:50 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548964031 Somalias Civil War ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548967903 2023-04-10 15:57:15 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548967903 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548968690 personally i find reading about civil wars really shocking, i find it hard to believe that somalia doesn't get more media coverage considering this is still issues happening today]]> 2023-04-10 15:58:02 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548968690 water shortages because of war ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548970169 "The civil war that started after the collapse of the central government of Somalia in 1991 affected all aspects of life in Somalia and destroyed most of the water systems (Jama & Mourad, 2019), which has affected water resources management and created a poor governance system. After the years of the civil war, the federal states tried to improve the situation with the help of the international community. However, the administrations of the federal member states couldn't improve the livelihood of the Somali people (Balthasar, 2014) due to the lack of a documented system of roles and responsibilities, which by its turn, increased the gaps between the different institutions, reduced the level of collaboration to solve water challenges, reduced transparency and increased the competition to attract funders (Jama & Mourad, 2019; Mourad, 2020)."

this is still a current issue which makes this even more shocking]]> 2023-04-10 15:59:18 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548970169 Darren ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548994696 works full time at BT managing people in the technical team

money motivated and ambitious

lives in a flat share

not in a relationship because he's always prioritised his work

considers himself empathetic, will help someone whos dropped something in the street

busy working week and drinks alcohol with friends at weekends

plays golf

enjoys competitive sports because of his competitive nature ]]> 2023-04-10 16:20:45 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2548994696 why charity? ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549978314 As a part of being a designer i do believe we have an opportunity to do good ethically and also sustainable for the future of design. charities are often neglected or seen as having a stigma behind not being trust worthy or a desirable thing to be involved with (as people have became so materialistic and money motivated).

it's important to use this opportunity to have a choice and change the taboos of charity and create new ways and methods for bringing success to charities, and therefor helping people around the world.]]> 2023-04-11 10:35:57 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549978314 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549978742 i want to help people who currently need help because of disasters or war, or people who are being neglected by the public eye.]]> 2023-04-11 10:36:37 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549978742 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549979380 helping countries who are going through civil war or still recovering from civil war is a good way to draw attention to war that is currently happening and not spoken about.]]> 2023-04-11 10:37:30 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549979380 water shortages in Somalia ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549979566 2023-04-11 10:37:46 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549979566 women donate more regularly to charity. men in higher amounts. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549980174 what does this tell us?

Men potentially see it more worthwhile giving in higher amounts

Women give little and often, when they can. ]]> 2023-04-11 10:38:34 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549980174 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549980666 https://www.statista.com/statistics/292929/giving-to-charity-in-england-by-gender/

this article shows that women have always been more charitable than men, but in more recent years women are even higher donaters. This could be potentially because of world conflict and issues being more substansial in recent years. Or this could be because of pay rising and pay gaps being smaller so it evens out the figures. ]]> 2023-04-11 10:39:18 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549980666 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549981639 https://www.forbes.com/sites/forbesnonprofitcouncil/2019/07/11/gender-generosity-who-gives-more-and-does-it-even-matter/?sh=7296cb7067da

from this article it finds that women give more to charity. to me, this makes sense because women are seen to be more naturing and miteronal meaning they would feel more sympathetic towards people, therefor donating more than men. charities do tend to ask for sympathy, women being more emotional than men means they will feel more inclined. ]]> 2023-04-11 10:40:38 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549981639 when do people donate to charity? ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549982899 2023-04-11 10:42:19 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2549982899 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550432410 100% non profitable; to overcome stigma behind not trusting charities and to ensure people know where the money is going]]> 2023-04-11 16:33:31 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550432410 recent and on going conflicts ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550434582 https://revisesociology.com/2021/03/03/ongoing-wars-and-conflicts-in-the-world-today/]]> 2023-04-11 16:35:20 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550434582 first thoughts ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550436745 when thinking about water, initially i think of water shortages and how much of a privilege clean water is.

filtered water

clean water

filtered showering water]]> 2023-04-11 16:36:42 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550436745 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550441936 "five reasons to give to charity"

1. giving to charity makes you feel good
2. strengthens personal values
3. giving is more impactful
4. Giving can reintroduce friends and family to the importance of generosity
5. Giving to charity builds and strengthens community]]> 2023-04-11 16:40:41 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550441936 gaining trust and understanding ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550444375 2023-04-11 16:42:39 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550444375 no sob stories ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550444585 2023-04-11 16:42:46 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2550444585 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560126710 i decided to observe peoples behaviour around the business locations in london, such as liverpool street (known for big offices such as BT). Here i watched people to see their behaviours, expressions and what they decided to do with their lunch break.

it was clear that they had little time, and quickly wanted food.

people were mainly on their own as they wanted the time to themselves after being sociable at work.]]> 2023-04-19 12:47:17 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560126710 through my research i have found that people feel more inclined to donate when they feel sympathetic towards the cause; this means bridging the distance between two types of people ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560128217 2023-04-19 12:48:21 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560128217 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560130331 https://www.surveymonkey.co.uk/r/PX9ZWWM

from this survey i wanted to see what people care about and their perspective of charities.

findings;

People don't]]> 2023-04-19 12:50:02 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560130331 survey was given out to people with middle to high income who work in corporate jobs; London based ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560133467 2023-04-19 12:52:31 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560133467 civil war documentaries ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560133893 emotional impact on person watching;

key information portrayed;

]]> 2023-04-19 12:52:50 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560133893 my own observations; ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560146835 i often see people being confrontational when asking charity raisers where their money is going, and what they're actually raising for

lots of people worry that the donations just go towards the charity workers income]]> 2023-04-19 13:02:25 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560146835 current war ! ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560147117 2023-04-19 13:02:37 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560147117 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560150840 i really wanted to create a brand which stands for positive change, being a designer holds a lot of power to create things for positive change. i would love to steer this project into the direction of a charity which makes basic human needs more accessible to people.]]> 2023-04-19 13:05:14 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560150840 uk based charities and global ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560151290 2023-04-19 13:05:31 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560151290 an quick and simple way to donate; give a bottle, by grabbing a bottle ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560236365 2023-04-19 14:01:12 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560236365 simple way to help, the charity which gives back ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560237151 2023-04-19 14:01:43 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560237151 trustworthy, straightforward ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560237897 2023-04-19 14:02:04 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560237897 simple, clear ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560244024 the simple way to donate

the charity that does it for you

- charity which gives 100% of profits back into the cause, see the difference and be the difference.

why complicate it?

small decisions, big impact ]]> 2023-04-19 14:06:08 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2560244024 ethics of non profit charities ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563196255 2023-04-21 12:45:17 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563196255 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563245494 Mark has always been a high earner and managing people with respected companies. He finds himself using his own disposable income to support causes he cares about, because of his struggling background.

He decides to start a non profitable water bottle brand, designed to be a more convenient and appealing way for people to donate. Because of his personal background to somalia he wants all profits to go to helping countries going through or impacted by civil war, with a current focus on somalia. ]]> 2023-04-21 13:31:51 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563245494 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563247526 we aim to create a no brainer option for people to make a direct impact to improving lives.

working together with our consumers, to make a visible impact.]]> 2023-04-21 13:33:38 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563247526 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563283381 have the whole concept around transparency

'clear water'

QR CODE to tell the story; say how much is raised and what is happening with the money

minimalist and quick decisions, clear message

recyclable packaging, plastic. maybe an interesting shape bottle, or a recognisable logo

campaign ideas to spread the word, 'if you know, you know']]> 2023-04-21 14:03:31 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563283381 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563306003 clear water
transparency

other words for transparent;
obvious

explicit

clear
lucid

apparent

blatant

visible

noticeable

]]> 2023-04-21 14:22:46 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563306003 somalia and somoaliland ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563430991 https://www.youtube.com/watch?v=u7eLwLeNLt8

video about somalialand where they speak of somalia and original culture before and during civil war.]]> 2023-04-21 16:18:56 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563430991 concept 1. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563571987 'THIS IS 700 LITRES OF WATER' on a 330ml bottle of water
'all profits go to countries impacted by civil war right now'

simple and direct terminology. clear and direct way of telling someone that they're buying water for someone else ]]> 2023-04-21 18:52:35 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563571987 concept 2. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563572047 SEE
(see the different and sea for water)
this concept aims to show the different it makes, through keeping you updated on the funds and maps through technology on your phone. ]]> 2023-04-21 18:52:40 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563572047 concept 3. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563572163 created by children of somalia,

this concept is designed to play on the sympathy from the audience. having messages and hand drawn drawings to set the scene of where help is needed and to draw the consumer into the story.]]> 2023-04-21 18:52:49 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563572163 persona mind map - pro create ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563572497 2023-04-21 18:53:19 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2563572497 experimenting through white space ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2573678188 2023-05-01 12:49:26 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2573678188 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2573680930 2023-05-01 12:52:23 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2573680930 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2582624945 How much water does Somalia need?

Somalia is a water scarce country with approximately 411 m3 of renewable fresh water per capita as of 2017 (World Bank, 2020). This is a staggering decline over time from 2 087 m3 in 1962 (ibid) which is far below the UN recommended threshold of 1 000 m3 per capita per year.7 Oct 2021

]]> 2023-05-08 20:03:06 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2582624945 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2582673457 Clear is all about transparency and making a real impact. They believe that everyone should have access to clean water, especially those affected by civil war, with a current focus on Somalia. We're is committed to ensuring that 100% of profits go directly towards providing clean water solutions and supporting war-torn communities. We prioritise transparency, accountability, and social responsibility, allocating funds efficiently and constantly evaluating projects for maximum impact. By partnering with governments, NGOs, and local communities, Clear aims to empower individuals, promote self-reliance, and create sustainable change. Their goal is to raise awareness about the water crisis in war-affected regions and inspire action, ultimately building a future where everyone has access to clean water.]]> 2023-05-08 20:59:07 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2582673457 lighter weight fonts feel more polite, i dont want to be shouting at the consumer ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585314251 2023-05-10 10:52:09 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585314251 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585314332 2023-05-10 10:52:14 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585314332 i wanted to find a font which felt professional but also clear and readable. the messaged needs to send the message, and there isnt need for distractions. the thinner fonts work better because they feel more simplistic. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585314485 2023-05-10 10:52:23 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585314485 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585314635 2023-05-10 10:52:31 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585314635 the importance of typography ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585317065 2023-05-10 10:54:43 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585317065 Simple logos that send a message and set a tone ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585319599 2023-05-10 10:57:07 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585319599 experimenting with simple ways to show the meaning of the brand, i drew these water droplets that intent to sent a tone thats fresh and simple - i want to experiment with manipulating this with text ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585319839 2023-05-10 10:57:15 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585319839 creating something high quality and professional that is considered quite normal ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585320428 2023-05-10 10:57:50 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585320428 importance of weight with text ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585320906 2023-05-10 10:58:19 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585320906 how to be transparent ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585323349 i have been brainstorming the best ways for the brand to be clear and transparent through everything they do, in the most clear way.

i started thinking about how making everything clear and transparent through the process of the water being distributed physically, and shown in.

i considered how using clear transport so that the audience can see the products being transported to their stores, and abroad. this is also a good publicity stunt as it would spread awareness of the brand.]]> 2023-05-10 11:00:47 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585323349 transparent bottles, vehicles and process ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585323876 2023-05-10 11:01:20 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585323876 youtube stories/doc ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585328757 yes theory 'the forgotten country'

Through watching this video i did see somalia and somalialand in a new light. it was really interesting to see interviews with citizens of the country in todays world, and from the perspective of a guest visiting to see the culture for the first time. ]]> 2023-05-10 11:06:10 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585328757 Somalian culture in London ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585328994 I live really locally to resturants and cultural practise events in East London. I think it's important to experience culture and immerse into new experiences.

Restaurants near me;

a) Very friendly and Welcoming service
b) Interesting mix of sweet and savoury foods, i really enjoyed eating the bananas with savoury rice and meet
c)]]> 2023-05-10 11:06:24 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585328994 THIS IS 700 LITRES OF WATER ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585338341 A direct and simple approach at sending a message to the audience.

'This is 700 litres of water' is designed to make it obvious to the consumer that them purchasing this bottle, is actually purchasing more for someone else

being direct with tone of voice, saying 'This is" makes it a no brainer for the consumer]]> 2023-05-10 11:15:43 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585338341 chosen name; Clear ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585339385 2023-05-10 11:16:43 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585339385 Using sympathy ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585342436 2023-05-10 11:19:52 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585342436 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585483819 2023-05-10 13:11:00 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585483819 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585484037 2023-05-10 13:11:09 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585484037 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585484373 2023-05-10 13:11:23 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585484373 experimenting with mockup ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585486178 this is an opportunity to show everyone what the brand is about]]> 2023-05-10 13:12:38 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585486178 however, important to keep a focus on the consumer rather than the cause. as i'm not trying to gain sympathy, but rather appeal to the interest of the consumer ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585488522 2023-05-10 13:14:17 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2585488522 experimenting with ways to represent clear, in a simple but readable way ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586897605 2023-05-11 09:08:54 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586897605 experimenting with font, lowercase seems more like a chat between two friends, not a forceful gesture like a shout ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586897804 2023-05-11 09:09:04 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586897804 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586901336 2023-05-11 09:11:27 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586901336 the sideways writing makes it clearer to read, leaving more whitespace makes it feel more minimal ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586928439 2023-05-11 09:35:02 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586928439 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586930278 this doesnt feel high quality enough]]> 2023-05-11 09:36:38 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586930278 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586976630 i like the layout of writing but i dont think the lid works, its too casual and unprofessional and not what the brand stands for.]]> 2023-05-11 10:18:10 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586976630 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586978593 key things to focus and consider;

1. tone of language on bottle, minimal but direction
2. materials; recycling - information provided on bottle
3. layout
4. shape of bottle and lid]]> 2023-05-11 10:20:07 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2586978593 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2587878210 2023-05-12 00:09:04 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2587878210 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2587878286 2023-05-12 00:09:09 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2587878286 simplistic vision with a clear message ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588005662 2023-05-12 01:56:44 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588005662 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588005783 2023-05-12 01:56:51 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588005783 where the consumer will be buying their drinks with their meal deal, this will be the first glance at the company. to hopefully gain curiousity ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588005900 2023-05-12 01:56:57 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588005900 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588005950 2023-05-12 01:57:00 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588005950 business cards to be used for events, and to express the professional sense of the brand. it wants to be taken seriously and used for events. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588006020 2023-05-12 01:57:04 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588006020 using water bottle shapes ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588008495 2023-05-12 01:58:57 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588008495 mocking the label on the back, and tone of voice. through the manifesto and the companies background ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588008653 2023-05-12 01:59:05 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588008653 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588008769 2023-05-12 01:59:12 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588008769 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588009029 2023-05-12 01:59:25 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588009029 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588009113 2023-05-12 01:59:29 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588009113 i ended up picking this wordmark because its clear and rounded, it feels relaxing and trust worthy, like a warm poke that this is the clear path. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588009201 2023-05-12 01:59:33 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588009201 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588009656 2023-05-12 01:59:57 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588009656 key findings; ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588011521 i found that people wanted to trust charities but didnt, and are more likely to donate if they feel empathetic.]]> 2023-05-12 02:01:20 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588011521 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588012480 interesting view and value of water.]]> 2023-05-12 02:02:11 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588012480 i thought it was interesting how efficient and quickly people wanted a service and to get to where they wanted to be. ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588015228 2023-05-12 02:04:31 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588015228 i wanted glass bottles because theyre easy to recycle for the company, as well as looking higher quality. they could also be reusable for the consumer at home ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588047532 2023-05-12 02:28:19 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588047532 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588049498 2023-05-12 02:29:58 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588049498 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588049868 2023-05-12 02:30:17 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588049868 ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588052395 I really enjoyed the researching phase and exploring charities and cultures. but i did struggle to narrow down an idea and to express the concept. however, im really happy with the outcome of the glass. i feel like its effective at appealing to a professional background and at sending a strong message.]]> 2023-05-12 02:32:18 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588052395 using the lid as an opportunity to have a pop of colour ebaker0220201_2 https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588066548 2023-05-12 02:44:24 UTC https://padlet.com/ebaker0220201_2/ijnnix39fa0ax2c0/wish/2588066548