Used to create predictive and personalised advertisements and generally make big organisations more profit through the analysis of our personal experiences and uses of the online world.

Symbolic codes- visual elements with symbolic meaning, e.g an hourglass symbolising time

Semantic codes- additional or connotative meaning e.g a suit connoting wealth

Proairetic codes/ Action codes- indicate something is going to happen, eg a fun suggesting a violent act

Hermeneutic codes/Enigma codes- elements of mystery, audiences make their own interpretations

Cultural codes- understood through audiences’ shared cultural and contextual knowledge

I also love her use of an earthy colour palette, it adds to that sense of realism while it still being a stylised silly character, its a really fun contrast.