2309THS A1 - Gold Coast Titans - Kilani Verrall s5342186 by

Commercial Partnerships Manager - Gold Coast Titans

kilaniverrall — 2025-03-19 04:55:38 UTC

The key responsibilities as a Commercial partnerships Manager are, growing the teams sponsorship and membership base, identifying new business opportunities through current and potential partnerships, managing social and digital content and using digital marketing to provide unforgettable experiences for sponsors, fans and members. This role requires the ability to work well in a team, a strong commercial acumen and the ability to communicate with stakeholders in order to recruit partners, sponsors and members.

This role involves working alongside the, Business Operations Manager, the Marketing and Consumer Manager, the Consumer and Club Data manager and the Community and Game Development Manager to prioritise and grow community connection for the Gold Coast Titans. As well as following their pillars for their 2030 roadmap or strategic priorities.

Skills as a Commercial partnerships Manager

kilaniverrall — 2025-03-19 06:19:09 UTC

At the Gold Coast Titans, the Commercial partnerships Manager is responsible for managing and executing the departments administrative duties for the partner Program.

The main skills needed for this role include, communication, teamwork and interpersonal skills. These skills go hand in hand with the responsibilities to allow the Commercial Partnerships Manager to create strong relationships with partners and sponsors for the Gold Coast Titans.

This role is essential for the team as it creates stronger community engagement and focuses on the collaboration in order for the team to grow financially and grow their support.

The Lowest member number across the NRL

kilaniverrall — 2025-03-19 07:02:42 UTC

As a result of losing games and having the external opinion that the Gold Coast will "never support a viable, successful national sport team", the Gold Coast Titans recorded the lowest member numbers across the NRL.

In reference to their strategic priorities, this affects their financial strength pillar as well as their Titans legion pillar. While they aim to have the strength of community in order to sell out stadiums for home games, their member numbers are 13,124 as of 2023 while other teams are 16,000 and above.

Their financial strength pillar is affected as they aren't having the desired commercial success to gain profits.

kilaniverrall — 2025-03-19 07:18:35 UTC

NRL.com. (2018, February 23). The fall and rise of the Gold Coast Titans. https://www.nrl.com/news/2018/02/23/the-fall-and-rise-of-the-gold-coast-titans/

LeagueUnlimited Media. (2024, February 16). 2024 NRL membership tracker. League Unlimited. https://leagueunlimited.com/news/39974-2024-nrl-membership-tracker/

Gold Coast Titans. (n.d.). Company information. https://www.titans.com.au/about/Company-Information/

Sportspeople. (n.d.). Commercial partnerships manager – Norths Devils RLFC. https://www.sportspeople.com.au/jobs/84113-commercial-partnerships-manager-norths-devils-rlfc

LinkedIn. (n.d.). Charlotte Taylor-Hansford – Skills. Retrieved March 19, 2025, from https://www.linkedin.com/in/charlotte-taylor-hansford/details/skills/

Austadiums. (2024). NRL crowds: 2024 season. Austadiums. https://www.austadiums.com/sport/comp/nrl/crowds?season=2024

Titans. (2025, March 17). Gold Coast back and ready for live sport: Mitchell. Gold Coast Titans. https://www.titans.com.au/news/2025/03/17/gold-coast-back-and-ready-for-live-sport-mitchell/

The Courier Mail. (2025, March 22). ‘This is our life – we love it’: Sideline as Titans stun the Knights. The Courier-Mail. https://www.couriermail.com.au/news/gold-coast/gold-coast-titans-fans-lap-up-win-over-newcastle-knights-in-a-cbus-super-stadium-266-demolition/news-story/e3aa0c2e310961277f62c004762d2860

Gold Coast Titans. (n.d.). Leagueability. Gold Coast Titans. Retrieved March 24, 2025, from https://www.titans.com.au/community/inclusion/leagueability/

Titans.com.au. (2025, March 10). Titans to relocate to Sydney for opener after impact of ex-Tropical Cyclone Alfred. Gold Coast Titans. https://www.titans.com.au/news/2025/03/10/titans-to-relocate-to-sydney-after-gold-coast-flooding/

Callaghan, L. (2025). Preview: 2025 Gold Coast Titans. Maroon Observer. https://www.maroonobserver.com/p/preview-2025-gold-coast-titans

O'Loughlin, L. (2023, October 10). Keebra Park High School ends partnership with Gold Coast Titans, set to align with Rabbitohs. Sporting News Australia. https://www.sportingnews.com/au/rugby-league/news/nrl-news-keebra-park-high-school-gold-coast-titans-2023/ddf5dab3c39f328eaab88238

Titans Leagueability - Inclusivity

kilaniverrall — 2025-03-24 02:06:54 UTC

The Gold Coast Titans focus heavily on community engagement, in line with their strategic priorities, specifically, the Titans Legion Pillar. With this priority in mind, the Titans created their Leagueability program. This is a program that was developed to allow people of all abilities to participate whether that's playing, volunteering or coaching. They have seen a large increase in player numbers since beginning this program in 2019, with 76 players in the 2024 season.

The engagement from the community and partnerships created by the team has allowed this program to grow and allow people of all abilities to experience the world of NRL through the Gold Coast Titans.

Occupancy for Home Games

kilaniverrall — 2025-03-24 04:56:14 UTC

While the Titans don't have the lowest average for attendance for home games in the NRL, in comparison to the maximum capacity of CBUS Stadium, their attendance for each home game is low. CBUS Super Stadium holds 27,690 people, while the average attendance for a Titans home game in 2024 was only 16,241. The 'Titans Legion' pillar of their strategic plan and priorities outlines their goal to have a "name on every seat in the house", as a result of community strength. Their low attendance numbers put strain on this pillar as their home games aren't filling the stadium.

Record Membership Numbers on the Horizon

kilaniverrall — 2025-03-24 05:18:13 UTC

Following ex-tropical cyclone Alfred, the Gold Coast has reopened for live sport. Although their first game of the season was a loss, Titans CEO Steve Mitchell, claims they are looking at a 20-25% increase in member numbers from the previous season. they're pushing for 20,000 members for the 2025 season, and with the already decent increase, they expect this to be a reachable goal.

Mitchell mentioned that they are on route for record member numbers for the club this season and it all comes down to community support, aligning with their Titans Legion Pillar of their strategic plan.

Sideline as Titans stun the Knights

kilaniverrall — 2025-03-24 05:35:58 UTC

Following the Titans win against the Knights in their first home game of the season, fans are excited for the season ahead. Fans expressed their pride in supporting the Titans especially with their positive impact on the local schools and community. This comes down to the partnerships the Titans have with the local community, creating engagement and improving the local support for the team.

The fans and team created an unmatched atmosphere in the stadium with pre-game entertainment and the Titans cheerleaders keeping the energy high.

Impacts of Cyclone Alfred

kilaniverrall — 2025-03-25 00:20:11 UTC

The Titans had to relocate to train and prepare for their first game of the season as a result of Cyclone Alfred causing detrimental damage to their training facilities.

This forced them to quickly adapt to a new training facility in the lead up to their game against the Bulldogs. This however, affected their game immensely, starting the season with a devastating loss.

Linking with their strategic priorities of on field success and training facilities, the cyclone made for a difficult start to the season for the Titans, their loyal fans and their members.

As a result, their marketing and communication with sponsors and partners needs to elevate in order to build excitement amongst fans and members for the upcoming season.

Gold Coast Titans 2025 Preview

kilaniverrall — 2025-03-25 00:44:03 UTC

As an NRL enthusiast, Liam Callaghan has expressed his preview of the Titans 2025 season. From a fans perspective, it isn't positive. The Titans have a lack of strategic management in regards to player recruitment and school/club partnerships. Liam mentions they've lost schools to other teams, this heavily affecting their community engagement and strength of partnerships.

While the recruitment strategies come down to the team managers and coach, engaging and creating strong relationships with stakeholders would allow the Titans to improve this issue. However, with the loss of clubs and schools, they will struggle to meet their 'Titans Legion' pillar of their strategic priorities for their 2030 roadmap.

Keebra Park High School ends partnership with the Titans

kilaniverrall — 2025-03-25 00:55:33 UTC

Keebra Park High School made the decision to end their partnership with the Gold Coast Titans and instead partner with the Rabbitohs. The Titans have partnered with multiple schools across the South-East Queensland and Northern NSW in order to give school kids the opportunity to have a future in playing football. However, their partnership with multiple schools has led to them losing one of them. The Titans have mentioned they are disappointed at this loss as they have a strong connection with this school, with many of their players being alumni. Keebra Park was hopeful for an exclusive partnership with the Titans, however, they declined and as a result, lost this partnership to the Rabbitohs. This affecting their partnership numbers and connections to recruit players in the future.