My Padlet board by https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc en-us 2024-01-08 10:36:52 UTC 2024-01-08 12:10:47 UTC hello@padlet.com What is a marketing consultant s85rnwmzqk https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841294334 A marketing consultant works with clients to develop materials, increase sales and develop the company's customer base. This career requires you to have expertise in the marketing field so you are able to advise various companies marketing departments on how to better engage with their audience.

]]> 2024-01-08 10:46:23 UTC https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841294334 Key Marketing skills s85rnwmzqk https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841297666

  • good communication skills

  • creative

  • critical thinking skills

  • analytical abilities

  • great knowledge on social media

  • good at identifying customer behaviour

  • email marketing skills

  • content management knowledge

    • ]]>     2024-01-08 10:49:59 UTC https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841297666     Key responsibilities: s85rnwmzqk https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841322837

  • Implementing strategy

    • They have to follow a strategic plan that outlines how the marketing team will support business goals.

  • Creating programs and campaigns

    • Making sure cross-channel activities align with he companies strategic objectives as well as contribute ideas for future programs and ideas.

  • Overseeing content

    • You will often set the content strategy and editorial calendar, this includes potentially writing blog posts, edit ad copy, craft marketing collateral and work to improve SEO rankings by writing meta descriptions.

  • Managing projects, budgets, and people

    • You will need to have knowledge on how to manage the budgets for ad campaigns as well as lead members of the marketing team such as content creators or graphic designers


    • ]]>     2024-01-08 11:17:08 UTC https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841322837     Identifying my strengths: s85rnwmzqk https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841325906

  • Creative

  • Great Listening and communication skills

  • Lots of experience working with social media from currently running the contemporary edit instagram account for Selfridges exchange square


    • ]]>     2024-01-08 11:20:47 UTC https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841325906     references s85rnwmzqk https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841328274 https://www.coursera.org/gb/articles/marketing-skills

    https://www.aha.io/roadmapping/guide/marketing/role-of-marketing-manager#what-is-a-marketing-manager-responsible-for

    https://uk.indeed.com/career-advice/career-development/marketer-skills

    https://uk.indeed.com/career-advice/finding-a-job/how-to-become-marketing-consultant#:~:text=A%20marketing%20consultant%20works%20with,better%20engage%20with%20their%20audience.

    https://bootcamp.cvn.columbia.edu/blog/digital-marketing-skills/


    ]]>     2024-01-08 11:23:29 UTC https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841328274     s85rnwmzqk https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841332372 2024-01-08 11:28:11 UTC https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841332372 Reflection s85rnwmzqk https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841346798 For our marketing consultancy project we were assigned to do a group project where we had to engage in a live brief to prepare and present a marketing strategy for a selection of industry partners, my group chose Future Fashion Fair. the unit focused on further understanding the relationship between consumers and brands and the various pathways of communication that exists between the two. We worked together to refine our skills in graphic design, product management, planning and strategy, social media marketing, copywriting, marketing metrics, presenting and delivering campaigns that meet the industry standards. I learnt that there's a lot of components needed to create an event for a brand and a lot of different things that you need to consider and would say figuring out the campaign proposal and initial ideas was the most interesting area for me. I had multiple responsibilities for this project:

    • Introduction

    • Executive Summary

    • Depop Overview and SWOT

    • Campaign proposal

    • Target Market

    • Identifying Vendors

    • Identifying the Events/Lifestyle Influencers

    I believe that where I was my strongest was working on the executive summary and campaign proposal as I believe that I was able to show my creativity skills. especially for the campaign proposal I was able to do creative research into what the target audience want to see from Future Fashion Fair and I believe that being apart of the target demographic myself helped a lot.

    Areas I feel I need to improve on would be the planning side of the project and in the future I would do more research into how long each step and process would take until the day of the event.

    ]]>     2024-01-08 11:43:47 UTC https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841346798     Future Resources s85rnwmzqk https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841376125 In the future I would use the resources that are available on LinkedIn such as the free courses:

    • Excel tips weekly - To help with learning how to budget for a campaign

    • Digital marketing foundations

    • Photoshop 2023 essential training

    • Marketing foundation: analytics

    • Social media marketing: strategy and optimisation

    ]]>     2024-01-08 12:10:47 UTC https://padlet.com/s85rnwmzqk/ie6qmjq3qnaz8hcc/wish/2841376125