FMP RESEARCH by https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m Natasha Katerina Kissonerghis 2B 40088045 en-us 2022-06-14 09:19:31 UTC 2022-06-28 11:31:31 UTC hello@padlet.com LO4 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220588958 Releasing a new campaign for Zara to come back at the bad press for their poor sizing articles, and come together with raw photographer Anastasia Pottinger who will capture the beauty of age in a new collection release both e-commerce and offline in an updated range named ‘Zara X’ (generation X aimed target clientele).]]> 2022-06-14 09:26:13 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220588958 LO4 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220590646 Knowing how their target audience use imagery to detect the direction of the campaign, gaining recognition from website factors and in store photography billboard visual merchandising. This gets people talking.]]> 2022-06-14 09:28:20 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220590646 LO6 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220591997 Good press
Higher intake in sales
New target market
Gap in the market
Brand extension
Chance to expand
Social engagement 
Noticing to customer needs
Easy name campaign]]> 2022-06-14 09:30:05 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220591997 LO6 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220593192 The potential to expand into menswear as well as possible skincare and beauty range for the older face demographic. A high street retailer has not yet tested the waters with enough for this specific body change in women.]]> 2022-06-14 09:31:48 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220593192 Anastasia Pottinger natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220595622 Raw black and white imagery capturing the beauty of age (fine lines, wrinkles, body changes physical aspects)

]]> 2022-06-14 09:35:08 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220595622 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220597731 2022-06-14 09:37:53 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220597731 Japanese sewing bookstore natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220604209 2022-06-14 09:46:20 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220604209 How the pill changes everything natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220606532 Dec Sarah E.Hill

]]> 2022-06-14 09:49:08 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220606532 French women don’t get facelifts natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220609973 Mirelle Guildiano - embracing the natural fine age of ageing


]]> 2022-06-14 09:53:36 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220609973 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220610650 2022-06-14 09:54:25 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220610650 I feel bad about my neck natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220613297 Nora Ephron - ageless power of humour 

]]> 2022-06-14 09:58:07 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220613297 Ageing changes in body shape natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220626194 2022-06-14 10:14:55 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220626194 At what age do girls stop growing natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220626877 2022-06-14 10:15:49 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220626877 The ageing human body shape natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220627494 2022-06-14 10:16:38 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220627494 A women’s body changing natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220628032 2022-06-14 10:17:26 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220628032 Older women and body standards are not demographic natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220629108 2022-06-14 10:18:41 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220629108 Shopping with attitude natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220630072 2022-06-14 10:20:03 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220630072 “Non women is invisible or irrelevant” - silk natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220647615 2022-06-14 10:41:37 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220647615 How is age diversity affecting change in fashion and beauty? natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220650538 2022-06-14 10:45:26 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220650538 Does Zara have a sizing problem? natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220651583 2022-06-14 10:46:36 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220651583 Are you too old to shop at Zara? natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220652363 2022-06-14 10:47:33 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220652363 How to shop at Zara if you’re over 30 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220653100 2022-06-14 10:48:32 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220653100 Ariana Clement natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220654422 Captures portraits of elderly couples

]]> 2022-06-14 10:50:25 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220654422 PRIMARY RESEARCH natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220657574 Survey Q’s and Results]]> 2022-06-14 10:54:31 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220657574 COUNTER ARGUMENT natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220657801 2022-06-14 10:54:49 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220657801 NEW CHALLENGES natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220658112 2022-06-14 10:55:17 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220658112 SECONDARY RESEARCH BACKUP natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220658344 Data graphs]]> 2022-06-14 10:55:36 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220658344 INTERVIEW natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220658729 2022-06-14 10:56:10 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220658729 KEY TAKEAWAYS natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220658950 2022-06-14 10:56:29 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220658950 ‘CLICK TO SHOP’ natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220659301 App/ webpage development]]> 2022-06-14 10:57:01 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220659301 MENSWEAR COLLECTION natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220660702 2022-06-14 10:58:50 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220660702 SOCIAL INFLUENCE natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220661286 A list of bloggers within the older demographic that I have chosen to look into to help me gain a better insight to choosing someone with the perfect crediblies to act upon a tik tok content creator for Zara X]]> 2022-06-14 10:59:36 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220661286 CURRENT CHALLENGES natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220661592 2022-06-14 11:00:05 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2220661592 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2225670799 An article I found which highlights societies problems with brands not recognising body changes and how body dismormia is within the images brands use to promote their clothing. A change needs to be made with this.]]> 2022-06-20 11:08:02 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2225670799 natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2225671414 The imagery used on websites showcases body dismormia]]> 2022-06-20 11:09:05 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2225671414 INFLUENCER MARKETING natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2232364495 2022-06-28 10:52:30 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2232364495 TIKTOK MARKETING natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2232364764 2022-06-28 10:53:05 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2232364764 PODCAST ZARA 'FINE LIKE WINE' natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2232365641 2022-06-28 10:54:28 UTC https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2232365641 SYLVIA MAC natasha_kissonerghis https://padlet.com/natasha_kissonerghis/ie4zpe27wyr6d06m/wish/2232384922 When Sylvia was two years old, she experienced third-degree burns on her back, legs and stomach. It took her more than 30 years to accept the scars left behind, but eventually she started Love Disfigure, a campaign to empower people to show off their bodies and overcome the shame of perceived imperfections.
Photo: @mrelbank
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