However, you must be very careful, you need to optimize your posts.

Frequency of your posts is crucial. Do not stop for weeks or months. It is a common mistake to create a Facebook page and leave it empty. On the other hand, another common mistake is to send posts 10 times a day. In my opinion, sending a post at intervals of 2-3 days is optimum.

Furthermore, timing is critical for your posts become successful. Know your fan base, their location, their local time and calculate the best time period of day. If your visitors are work-related, reach them when they are at work, and vice versa.

Nevertheless, you have the chance to target your posts to the right people. Prior to sending your posts, click the lock icon near "Share" button to customize for demographics; location, language, etc.