Messaging Strategy: By integrating flowers into the "Always Support Like a Girl" campaign, the brand can create a powerful visual and emotional connection with its audience. This emotional approach uses a playful strategy, playing on the words to suggest that the audience will stay as fresh and sweet as a blooming flower.

Creative Strategy: To encourage women that Always will leave them feeling fresh all day due to the hygienic protection of the pad.

Creative Strategy Statement: To notify women that Always brand products will provide the utmost comfort because of the plushness of their pads.

Media Strategy: This campaign will be run during the winter months, from late November through January. By placing this campaign during “giving season” consumers will feel more inclined to spend money to contribute to a meaningful cause while shopping. 

Creative Strategy Statement: To inspire women that Always will help them make a global impact because of the Flow Fund.

Media Strategy: This post features bright colors and was created to be shared on Instagram during the spring season. The post would be scheduled for the later spring months, like April or May. It will likely be posted on a Tuesday, as that is one of the days people are most commonly on their phones.

Creative Strategy Statement: To communicate to women that Always has their comfort in mind when creating menstrual products due to the flexible fit of the product being promoted.

Messaging Strategy: By integrating the theme of superheroes into the "Always Support Like a Girl" campaign, the brand can create an empowering narrative that resonates deeply with its audience. The emotional approach humor strategy is implemented in this ad by portraying a tampon as a floating superhero in the sky. This humorous image creates a connection with the audience, allowing them to engage with the message while laughing.

Creative Strategy: To empower women that Always recognizes the resilience and strength women on their period have by comparing them to a superhero.

Messaging Strategy: By integrating the theme of friendship into the "Always Support Like a Girl" campaign, the brand can create a meaningful narrative that resonates with its audience. This approach not only enhances the emotional appeal of the campaign but also aligns with market trends that prioritize community and support among women, making menstruation a shared experience rather than a solitary challenge.

Creative Strategy: To assure women that Always will have their back and support them because they provide reliable protection and promote confidence.