There is a variation of camera moves and positions used throughout the whole video. This change from long shots to close up occurs quite rapidly throughout which brings the audience in and out of the idea that they are watching a scene on a stage rather than outside. This is a clever way to create a theatre feel to the video as it make you feel like you are watching the video live at a theatre which gives it more of a atmosphere. Also the closer shots used still allow for intimacy with the performers that you wouldn't get at the theatre. 

There are also a lot of camera movement throughout the video, which gives makes the audience feel like they are the one moving there yes and looking a different point on the stage and action. What is also interesting is that the camera is only still, or holds longer, when is is focuses on the two main characters singing together face to face, this again make you as the view focus on these two and their connection / love interest.

The yellow umbrella is used to highlight main singers in their duet so that they stand out and don't get lost in all of the black in the video. The colour yellow is also used to symbolise happiness and/or 'sunshine' which reflect the joyful expressions on the actors faces when performing.

This also gives more insight into the meaning of the song and how it's not just about being carefree by 'singing in the rain' but it is also about love and emotion and the idea that you feel carefree when you fall in love. So the song itself isn't actually about rain and umbrellas, but in fact symbolises being happy and carefree, which is not something that is usually associated with this weather or object (i.e. juxtaposition).

A lot of the close ups in the video are used to show expressions and precise movements by the performers. This is done not only so show detail but to also help the audience follow to story, especially the interaction between the two main singers.

The constant switch in camera shots is also easy effective in making the whole performance seem more lively and have a faster pace and the camera cover so many angles and areas of the stage.

In the video every performer is given a spotlight or is highlighted by the water's reflection. This is done as a way to show how each person can experience and be part of the joyful emotion expressed through the two main singers. 

The pavement of all the performers in rows also make the whole sequence look far more polished and put together, which also creates a exciting and busy atmosphere. 

The edits are very smooth and increase in pace towards the climax and speed at the end of the song. 

It also has a very personal feel, as it's not all polished and makes you feel like you are watching something real when more of the casual shots are put into the sequence (which also show intimacy between the two main singers). 

The lighting is strong and act as a contrast between the very dark stage and clothing. The lighting is designed to give of a spotlight and halo effect around the scene to expression the joyful atmosphere. 

The lighting is also very clever because of the fact that the water act at a reflector which reflects light up onto the actors from the ground. This not only works beautifully  but also pairs well with the lyrical interpretation for of song and it symbolism. 

The sound in the video sound is main just the audio track from the song. However the scene from the TV show, of which it originates,  is overlapped slightly before the music video starts. This is done to link the the video into the show. 

Also subtle water and rain sound effects are added in to add atmosphere and realism to the stage and scene.

The only props used in the video are the umbrellas. This has been done make the audience sole focus on it symbolism and not distract from its meaning and link to the song. 

The costumes in the video are all coordinated and split into two styles. The men in the video are dressed in white shirts, grey waist coats and old fashioned fender hats. Whereas the women are dressed in all black modern raincoats and tight leggings. This has been done to show that the song is a remake and hybrid of the songs 'Singing in the Rain' and 'Umbrella' which are both originally   written by different artists and are from different genres and ages of music e.g. pop and classical. 

There clothing therefore is designed to visually highlight the mix of old and new and to show the different fashion styles from the music videos of the original songs. 

The colour black is the main theme throughout the whole video, however as the colour is often used to represent dark themes in this video it is actually used as the opposite. The bright spotlights are used to reflected light off the water to highlight the black in an almost halo like effect. This again is designed to highlight the songs lyrical meaning of how a situation that is usually depressing can actually be filled with light and joy. 

The colour yellow is also partly used, as it said before, to highlight the main singers in their duet together in the form of an umbrella. This umbrella create an almost 'halo of sunshine' around the joyful couple, again showing how colour can represent tone and feeling  in a scene as well as being used for impact. 

blue is also used as a fabric back drop to again accentuate the the 'rain' feel to the stage.

This can be demonstrated through this example of Sam Smiths music video, that was designed to tie in and promote ‘Spectre’ the latest bond film (for which he made / performed the song for).

An artist/band may do this in there video to either show there fandom of the other artists, there influences from them, or to bring back there style or reconnections for younger generations to look into (and also to get recognition for there only talents themselves).

This is normally done to either show the artist connection with another artist/s, either through relationships or positive/negative pairing in media and there image. 

It is also usually done via a description or mentions on the artist/object in the lyrics, as they may have something to do with the song or its meaning (which may then be transferred into the video). 

The parody style itself is designed to mock and exaggerate styles, performances and characters of other artists. The style usually focuses on generating humour as well as expressing opinions on the ‘faults’ or annoying aspects of current famous artist work (usually in the form of imitating them).

This particular style references the wild colours and pace of the 1980’s dance music videos, with use of green screen and graphics as well as multi-age technology/ editing.

The style of the song also pays homage to the 1980’s pop style and genre.

This example in particular tell a story set in a different time ad is also told from the perspective of a different gender than the artist. 

This example is also similar to an interpretive style of video as it again doesn’t involve the artist as all (no lip sync), whereas other video in this style often do e.g. a narrative that involves the artist.

This video does not only makes the audience feel like they are watching a story, but also make them think more deeply into the song and it meaning. 

From watching it myself it made me wonder that it may be giving us insight into the mind of the artist or a past experience he has been told of (or his own mindset in a past relationship). However there are many different interpretations that can be taken away from this video.This also tends to be why this style of music video provokes a big reaction from the viewer. 

This style is also very expressive as it allows performers, like the ballet dancer in this video, to tell the viewer a story through there body language and performance. This is a rising more popular style of music video as they always standout amongst the rest. Not to mention that the artists themselves may enjoy a break from the spotlight and just focus on promoting the song and the dancers talents.

Seeing a song begin interpreted through dance is also usually quite a shock to modern audiences and also tend to make them think deeper into the meaning of the song and performance. 

This is a very effective and eye-catching style of music video as it creates a world of fantasy for the viewer to watch and also gives animation artists almost limitless space to animate in. 

The style of the video is very female focused as it depicts aspects of school life for young teen girls (female fan base) and does impart reflect the target audience in the video.

There is also a film style to the music video, as it has been made to convey a story rather than a typically studio theme, which makes it stand out.

The style of the video is very obvious and bold that is designed to match the statements within the song (e.g. women rights and independence). There were also themes of home life and realism with a little quitk to keep the audience interested. 

Also the in your face editing style and amount of locations would also be designed to show her wealth and image and a big artist.

Elvis was a huge star at the time and even today, so his image to the public and his fans was extremely important when promoting his music. His image as the 'King of rock and roll' paid a huge part of his success as well as his clots and hair added to his fan base  (e.g.women loved him and men wanted to be him).

Music itself:

Elvis was a revolution in the Rock and roll genre and was known for starting a new trend in music, which made him into superstar. The fast pace track first hit audience by storm in 1957 and since then it has earned itself 67th place in the Rolling Stone's '500 Greatest Songs of All Time'. It was also feature in the 'Rock and Roll Hall of Fame' as one the '500 Songs that Shaped Rock and Roll'.

Amazingly after decades have gone by the song is still considered a a hit as a Ituens survey in 2004  made the song land in at 24th place in the AFI '100 years… 100 Songs' list.

Fashion trends:
Elis's hair was iconic and set a trend for the time. The music video and his on screen appearance inspired millions to switch to the new 'slick' volumized style that evvlis was so famous for.

What is also great about the video is that the black and white footage contrasts and defines the artists outfit, hair and skin thus making him standout. His outfit was also silhouetted by the contrast, especially his trousers, which were tailored tight, which was a new trend in mens fashion in the 1950's .

His clothes and hair became a statement and soon Elvis beam a fashion icon for men all over the world.

Quality of the footage:

As the 1950's was the birth of some of the first music videos, the quality of film and  television wasn't that high yet (note the example below isn't as high res as the original). The video was also aired in black and white (which was standard for the time, although colour was available). The black and white actually adds a nice effect to the video and it reflects the high contrast in the blacks and whites in th consumes and sets, making Elvis standout against the background more.

The of the video and the sequence was high end of for the time as it was made of the big screen for the movie 'jailhouse rock' which also starred Evlis as the lead. The video itself was therefore actually a dance sequence from the movie, but is still considered a separate iconic music video.

Types of shots:

The shots used were very simple, with mainly long shots and a few close ups. However even though the shots learnt that creative, they were done quite well and seamlessly and gave the impression of a live TV performance, rather than an edited video, which would have been what people at the time were used to watching.  

Editing techniques:

The editing was surprisingly very good for the time as it all ran together very smoothly i.e. simple and elegant. However the techniques were not that interesting or creative, which is expected for the time as the music video and TV industry hash' progressed that much yet. 

However there were some impressive seamless edits as th whole sequence flowed together very nicely, especially when they moved onto different sets. You can tell that to was made a t a very high standard for the time as continuity and pace have been considered, which make the whole thing look very polished overall.

Special effects:
As it was filmed in the  style of a stage performance, there weren't really any need for special effects in the video. However there would'd have much choice at the time as SFX hadn't progesssed in media very far int he 1950's (not effective ones). Also as the video featured Elvis, the producers would have beenr eashured that they would get views and wouldn't have to mak sit seem more exciting with SFX (Elvis is expensive enough).

Styles:
The fact that the song is based on a 'jailhouse' it was only fitting that the music video reflected the lyrics. However this actually works really well because prisions and prosoners tend to be (stereotypically) in black, whites and greys. Going with the style again shows a really bright contrast especially as they have pair it with a white background. 

Overall the style of the set looks very simple, but actually work very well because it  makes it look clean and elegant and not too crowded.

As they knew they would be shooting in black and white, they would have needed to make the space bigger and brighter so that Elvis and the dancers would be highlighted. However this actually adds to the style of the video and gives it a theatre / movie set feel.