We live in a digital world whereby most business transactions, research and information is obtained at the click of a button. Digital or online marketing has also been on the rise. SEO companies such as SEO Shark provide such a platform for the interaction of buyers and sellers online for the purpose of business.

Enables a firm to be ahead of its competitors! Websites with high ratings attract more customers and build trust among new potential customers. Users who are often pleased recommend the website and its products to other users hence this increases sales and visitors to that particular site.

·         -It also helps direct relevant traffic to your site.

·         -Engage your target audience

·         -Creates leads and turn them into sales due to an increase in the market size.

·         -Helps one to grow his business, due to increase in connectivity between buyers and sellers.

They include;

a.       Ensuring that the website has well labelled page titles and descriptions. The page subtitles should be well structured and divided into main topics and subtopics. This enables the buyer to easily scroll down to the item he or she desires to buy or learn more about.

b.      The content displayed in the websites should be unique and show a lot of creativity. One should avoid ambiguity of titles and words as this would make the site boring and less appealing to the readers.

c.       The blogging site should have internal links. Internal links in a site link one page to other pages within the website. Helps the user to navigate the site better, and find out more information about a vocabulary, term or process used in the current page in use.

d.      The language and text formatting.

The language use on the site should be simple and easy to comprehend. Be any use of technical term or vocabulary it should provide a dictionary or a link that explains the meaning of the word in detail. The text used should be bold and italics to draw users attention. The font size should be large enough to enable the reader to read easily.

e.       Use well formatted URLS.

·         -The URLS must be easy to commemorate.

·         -Must be short and precise

·         -Use hyphens to separate words that make URLS.

·         -The URLS should give a quick idea of what the site is all about.

f.       Modify the 404 page. The 404 page is displayed when one types a wrong URLS, or looks for a page or content that is not on the website. For a good SEO marketing site the 404 page should give reasons for the occurrence of the search error and provide alternative solution.