TOURISM comprise the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure business and other purpose.
Characteristics of tourism and hospitality industry 

TOURISTS :Visitor staying at least 24 hours in the country visited and the purpose of whose journey.
SUB SECTOR IN TOURISM INDUSTRY 

➡️Tourism comprise the activities of persons travelling & staying in places outside their usual environment for not more than a one consecutive year for leisure, business and other purpose.

➡️Hospitality : A term implies whereby a guest who is away from home is welcomed by a host where basic necessities are provided such as food, beverages and lodging. The term is devided from the Latin word ‘hospitaire’, which means to ‘receive a guest’.

-Perishable
-Intangibility 
-Inseparability 
-Variability / Changeability

🔸Tourist : Temporary visitor staying at least 24 hours   in the country visited and the purpose of whose journey can be classified under one of the following headings.
🔹Excursionist : Temporary visitor staying less than 24 hours in the country visited (including travelers on cruises). Also called day tourist or day excursionist.

-Hostel
-etc

3. FOOD & BEVERAGE
-Resident ( Hotel FoodService Facilities)
-Non-Resident (Restaurant etc.)

4. ATTRACTION
-Man-made
-Event
-Site
-Natural

5. RECREATION
-Scuba diving

-Hiking

-Camping

-etc

6. M.I.C.E
M - Meeting
I- Incentives
C- Convention
E- Exhibition

 

-Industry Group (MAH,MATTA,MTGC,BUMITRA)

-Government Agency (MOTAC,TOURISM MALAYSIA, MTPN)

 

-Tour Wholesale

-Tour Operator

-Travel Agency

 

-Link various destination.

-An integral part of tourism industry.

-Has an impact on the tourism experience.

 

 

-Airlines 

-Travel Agency

-Cruise

-Land Transport Operator

-MICE

-Recreation Operator

 

-Airlines

-Tour Operator

-Cruise

-Land Transport Operator

-Hotel

-Recreation Operator

 

-Food & Beverage

-Land Transport Operator

-Convention Center

-Airlines

-Hotel

 

-Accommodation

-Interesting Place

-Perform Religious Place

-Food

-Transport

-Language

2. Muhammad Asyraf Aiman Bin Mohd Fadzle ( 17DUP19F2015)

3. Norhidayah Binti Mohd Dahri

(17DUP19F2031)

4. Nur Raihana Binti Mohd Ramlan (17DUP19F2034)

5. Tania Binti Rosni (17DUP19F2018)

 

 

 

a) SEA🚢

•Ferry

•Cruise

•Motorbot

 

b) LAND🚍

•Train

•Motorcoach

•Automobile

 

c) AIR🛫

•Airplane

•Helicopter

 

 

•Motel

•Chalet

•Resort

•Hotel

•Camp Site

•Apartment`

•Homestay

•Rest House

•Hostel

 

 

-RESIDENTIAL

•Restaurant

 

-NON RESIDENTIAL

•Fast Food Outlet

•Bar & Pub

•Food Courts

 

•Man Made

•Event

•Site

•Natural

 

•Scuba Diving

•Hiking

•Jungle Trekking

•Bird Watching

•Recreational Fishing

•Rock Climbing

•White Water Rafting

•Camping

 

 

•M-Meeting

•I-Incentive

•C-Convention

•E-Exhibition

 

 

INDUSTRY GROUP:-

•MAH

•MATTA

•MTGC

•BUMITRA

 

GOVERNMENT AGENCY:-

•MOTAC

•TOURISM MALAYSIA

•MTPN

 

•Tour Wholesale

•Tour Operator

•Travel Agency

 

 

•Transportation link the various destination

•Transportation is an integral part of tourism industry 

•Transportation has an impact on the tourism expectation

 

THE INRRELATIONSHIP OF EACH SECTOR IN THE TOURISM AND HOSPITALITY INDUSTRY

 

-HOTEL

•Airlines

•Travel agency

•Cruise

•Land transport operator

•MICE

•Recreation operator

 

-TRAVEL AGENCY

•Airlines

•Tour operator

•Cruise

•Land transport operator

•- Hotel

•Recreation operator

 

-MICE

•F & B

•Land transport operator

•Convention center

•Airlines

•Hotel

 

•Accommodation

•Interesting places

•Perform religious obligations

•Food

•Transport

•Language

 

-Rent-A-Car Operators

•ACME Car Rental-KLIA,LCCT, Penang Airport , ect

•Bimaz Tours & Travel & Rent-a-car Sdn Bhd - Kota Kinabalu

 

-Bus Companies

•City Buses - City Link

•Long Haul Buses- Transnational

•Excursion Buses (Coaches)- TH travel

 

-Taxi Operators

•Yellow Cabs - New York

 

-Rail

•Intercity Train Service - KTMB

•Light Railway Transit

•Komuter-KTMB

•Electic Train Service ( KL-IPOH)

•Express Rail Link(KL Sentral - KLIA)

 

-Ferry Operators

•The Penang Ferry Service

•Langkawi Ferry Service Sdn Bhd

•Pan Silver Sdn Bhd

 

-Airlines

•Malaysian Airline System

•Air Asia 

•Fire Fly

•Borneo Airways

•Malindo Air

 

-Airport Transport

•KLIA

•KLIA 2

•LCCT

1-Rahmad Safiq Bin Nafriwan
 (17DUP19F2010)
 2-Nur Farisha Izati Binti Salamat
 (17DUP19F2004)
 3-Nurul Shafikah Binti Mohamed Anuar
 (17DUP19F2030)
 4-Noor Atika Syahira Binti Abdullah
 (17DUP19F2009)
 5-Nurul Najihah Binti Abdullah
 (17DUP19F2013)

💐Sector Of Tourism and Hospitality Industry

➡️Transportation
 ➡️Accommodation
 ➡️Food & Beverage 
 ➡️Attraction 
 ➡️Recreation 
 ➡️MICE
 ➡️Tourism Servives
 ➡️Travel Trade

☑️Transportation 
 -Sea( Ferry, Cruise, Motorboat) 
 -Land(Automobile, Train) 
 -Air(Airplane, Helicopter) 
 ☑️Accommodation
 -Hotel, Hostel, Resort, Homestay
 ☑️Food and beverage
 -Residential (Hotel Foodservice Facilities) - Restaurant, Bar, Room Service
 -Non Residential (Restaurant, Fast Food Outlet, Bar and Pub, Food Court) 
 ☑️Attraction
 -Man-made, Event, Site, Natural(Historical, Wild Life, Flora and Fauna) 
 ☑️Recreation 
 -Scuba diving, Hiking, Rockclimbing

💐The importance and contribution of transportation sector

➡️For example:Transportation 
 -Link to the various destination 
 -Integral part of the tourism industry
 -Impact on the tourism experience 

💐Business Operation in Transportation 
 -Bus Companies(Long-haul Buses-Transnational) 
 -Ferry Operators(Pan Silver Sdn Bhd from Lumut to Pangkor) 
 -Airlines( Malaysian Airline System(MAS))

💐The interrelationships of each sector

💐Hotel

➡️Airlines
 ➡️Travel Agency
 ➡️Cruise
 ➡️Land Transport Operator
 ➡️MICE
 ➡️Recreation Operator

💐Travel Agency

➡️Airlines
 ➡️Tour Operator
 ➡️Cruise
 ➡️Land Transport Operator
 ➡️Hotel
 ➡️Recreation Operator

💐The complexity of Tourism and Hospitality 

➡️Accommodation 
 ➡️Interesting Places
 ➡️Perform Religious Obligations
 ➡️Food
 ➡️Transport
 ➡️Language

WHAT ARE TOURISM MULTIPLIER EFFECT?
A measure of subsequent income generated in a destination 's economy by direct tourist expenditure.
TYPES OF MULTIPLIER EFFECT

 Factor that can effect biological diversity
- Disturbance of widlife
- Pollution
- Land Conversion for Tourism
- Introduction of invasive alien species
- Climate Change
-Overexploitation of natural resources for food, materials, freshwater and recreation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

2)MOHAMAD ANAS IRFAN BIN MOHD AZHAR (17DUP19F2012)

3)AHMAD MUIZ BIN MUSA (17DUP19F2999)

4)NUR SABRINA SOFI BINTI SAHARUDIN (17DUP19F2011)

5)SITI RAUDAH BINTI MOHAMAD TONGSIN (17DUP19F2007)

The importance and contribution of transportation sector
1)Transportation link the various destination.

2)Transportation is an integral part of the tourism industry.

3)Transportation has an impact on the tourism experience.

Business operation in transportation sector.
1)•Rent-a-car Operators

ACME Car Rental – KLIA, LCCT, Penang Airport etc.

Bimaz Tours & Travel & Rent-a-car Sdn.Bhd. – Kota Kinabalu
2) Bus companies

City Buses – city link

Long-haul Buses - Transnational

Excursion Buses (Coaches) – TH Travel
3)• Taxi Operators

Yellow Cabs – New York

4)Rail

Intercity Train Service – KTMB

Light Railway Transit (Lembah Klang) – Putra and Star

Komuter – KTMB

Electric Train Service (KL-Ipoh) – KTMB

Express Rail Link (KL Sentral – KLIA)

5) Ferry Operators

 The Penang Ferry Service (Butterworth – George Town)

Langkawi Ferry Services Sdn. Bhd. (Kuala Perlis – Kuah)

Pan Silver Sdn. Bhd. (Lumut – Pangkor)
6)Air Transport

Airlines

Malaysian Airline System (MAS)

Air Asia

Fire Fly

Borneo Airways

7)Airport Operators

Malaysia Airport Berhad – KLIA, LCCT, etc

2)MOHAMAD ANAS IRFAN BIN MOHD AZHAR (17DUP19F2012)

3)AHMAD MUIZ BIN MUSA (17DUP19F2999)

4)NUR SABRINA SOFI BINTI SAHARUDIN (17DUP19F2011)

5)SITI RAUDAH BINTI MOHAMAD TONGSIN (17DUP19F2007)

 

Vision & Mission

 

Contribution

2)MOHAMAD ANAS IRFAN BIN MOHD AZHAR (17DUP19F2012)

3)AHMAD MUIZ BIN MUSA (17DUP19F2999)

4)NUR SABRINA SOFI BINTI SAHARUDIN (17DUP19F2011)

5)SITI RAUDAH BINTI MOHAMAD TONGSIN (17DUP19F2007)

 
Economy
-Businesses and public organizations are increasingly interested in the economic impacts of tourism at national, state, and local levels. 

-Tourism industries are labour and income intensive.

-Tourism has a variety of economic impacts. Tourists contribute to sales, profits, jobs, tax revenues, and income in an area.

-The most direct effects occur within the primary tourism sectors- lodging, restaurants, transportation, amusements, and retail trade.
Positive Impact

-Increases employment opportunities

-Creates new business opportunities

-Contributes to income and standard of Living
-improves investment 

-increases tax revenues

2)MOHAMAD ANAS IRFAN BIN MOHD AZHAR (17DUP19F2012)

3)AHMAD MUIZ BIN MUSA (17DUP19F2999)

4)NUR SABRINA SOFI BINTI SAHARUDIN (17DUP19F2011)

5)SITI RAUDAH BINTI MOHAMAD TONGSIN (17DUP19F2007)

Definition
-Green lodging is primarily defined as a hotel, inn, resort, or motel that has satisfied the accepted regulations of environmental responsibility. 

-They are located in pristine natural locations, often of significant ecological importance, and have strong programs of conservation. 

-They have ethical employment practises and contribute to the local economy. 

-The use of sustainable methods enables guests to really appreciate and respect the natural beauty of the surrounding area. 

E.g Daintree Wilderness Lodge (Australia), Phinda Forest Lodge (South Africa), The Banjaran Hotsprings Retreat, The Frangipani Langkawi Resort and Spa

Type of Eco lodge:   
-It is located in a natural area, or in a rural area.

- It is small, usually less than 30 rooms.

-It employs systems that protect the environment from pollution and degradation. 

-It employs, or has access to, interpretive nature guides who are either trained in biology or have significant local knowledge of the habitat.

-It helps inform guests, staff and visitors on the importance and value of a healthy ecosystem.

-It contributes to the local economy and helps demonstrate that ecotourism is a more sustainable long term way to earn.

2)MOHAMAD ANAS IRFAN BIN MOHD AZHAR (17DUP19F2012)

3)AHMAD MUIZ BIN MUSA (17DUP19F2999)

4)NUR SABRINA SOFI BINTI SAHARUDIN (17DUP19F2011)

5)SITI RAUDAH BINTI MOHAMAD TONGSIN (17DUP19F2007)

1)Hotel
-Front Office Department

-Room Division Manager

-Front Office Manager

-Front Office Executive

-Front Office Supervisor
2)Food & Beverage Department

-F&B Manager

-F&B Executive

-Supervisor

-Captain
3)Sales & Marketing Department

-Sales & Marketing Manager

-Sales & Marketing Executive

-Asst. Sales & Marketing Executive

Sales Coordinator

4)Sports & Recreation Department

-Recreation Manager

-Coordinator
5)Human Resource Department

-HR Manager

-HR Executive

6)Housekeeping Department

-Housekeeping Manager

-Housekeeping Executive

-Housekeeping Supervisor

-Housekeeper

7)Kitchen Department

-Executive Chef

-Sous Chef

-Chef De Partie

-Demi Chef

8)Maintenance Department

-Resident Engineer

-Technicians

-Plumber

9)Finance Department

-Accounts Manager

-Accounts Executive

-Financial Controller

10)Purchasing Department

-Purchasing Manager

-Purchasing Executive

11)Security Department

-Chief Security Officer

➡️TOURISM IMPACT⬅️

➡️ POSITIVE AND NEGATIVE IMPACT TO THE    HOST COMMUNITY 
 - Community support is important for tourism industry
 - Tourism business, government and residents of the local community are depend on each other. 

Tourism Main Impact Area

➡️ECONOMY 
 -Business and organization are interested in the economic impact. 
 -Tourist contribute to sales, profits, jobs, tax revenues and income in area. 
 -Most direct impact was lodging, restaurant, transportation, amusements and retail trade. 

POSITIVE IMPACT 
 -Improves investment 
 -Increases tax revenues 
 -Creates new business opportunities 

NEGATIVE IMPACT 
 -Increase cost of living
 -Increase price of goods and service
 - Increase price of land and housing 

➡️ ENVIRONMENT 
 -Tourism relationships with environment are complex and have adverse environmental effects. 
 -For example, road and airports, marinas, resort and hotel. 

POSITIVE IMPACT 
 -A "clean" industry (no smokestacks) 
 -Preservation of historic buildings and monuments. 
 -Improvements of the areas appearance. 

NEGATIVE IMPACT 
 -Loss of open space. 
 -Pollution (water, air, noise) 
 -Destruction of flora and fauna

➡️SOCIAL & CULTURAL
 -Being used to promote destination. 
 -Strengthen the attractiveness and competitiveness of places. 
 -Conventional tourism can cause change or loss of local identity. 
 -Cultural lashes can takes places as a results of difference in cultures, ethnic and etc. 

POSITIVE IMPACT 
 -Improve quality of life. 
 -Promotes cultural exchange. 
 -Satisfaction of psychological needs. 

NEGATIVE IMPACT 
 -Crime, drug and prostitution. 
 -Family disruption. 
 -Language and cultural effects. 

COMMUNITY ATTITUDE 
 -Enduring predisposition toward individual environment 
 -Values, personality individuals
 -Irritation, euphoria, Apathy, Antagonism the level of attitude. 

TOURISM MULTIPLIER EFFECTS
 -A measure of subsequent income generated in a destination's economy by direct tourist expenditure. 
 -Not only creates jobs but encourages growth in the primary secondary sectors of industry. 
 - It will continue until it leaks from the economy through imports. 
 -Have positive and negative multiplier. 
 -Types of multiplier is, income, employment, output, government revenue and transactions. 

TOURISM. IN GREEN ECONOMY
 -It was low carbon, resource efficient and socially inclusive. 
 -Reducing environmental risk and ecological scarcities. 

THE CONCEPT TOURISM IN GREEN ECONOMY
 -Can be maintained or sustained in their social, economics, cultural and environmental context. 

THE CHALLENGE TOURISM IN GREEN ECONOMY
 -Energy and greenhouse gas (GHG) emissions 
 -Water consumption 
 -Waste management 
 -Loss of biological diversity(pollution, climate, Disturbance wild life) 
 -Effective management of cultural heritage. 

OPPORTUNITIES FOR TOURISM IN GREEN ECONOMY
 -Sizing and growth of sector. 
 -Changing consumers patterns
 -Potential of poverty reduction and social and local development poverty reduction

EDUCATIONAL RESOURCES
-Colleges and University
- Community Colleges
- Specialty Schools
-On- The - Job Training

2. Nurul Nadiah binti Hairudin
17DUP19F2019)

3. Nurul hafiszah binti Ismail
(17DUP19F2024)

4. Muhammad Dzul Afizee Bin Mohd Apandi
(17DUP19F2028)

5. Muhammad Hejazi Bin Hasjuraidi
(17DUP19F2035)

 

 

Introduction :

 

The level of organization : 

 

The role of national organization in tourism and hospitality industry.

 

1. United Nations World Tourism Organization (UNTWO)

- The United Nations specialized agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

 

2. Ministry of Tourism and Culture (MOTAC)

- A ministry of the Government of Malaysia that is responsible for tourism, culture, archives, library, museum, heritage, arts, theatre, handicraft, visual arts, convention, exhibitions, Islamic tourism and craft.

3. Malaysian Association of Tour and Travel Agents (MATTA)

- To promote the interests of the travel and tour industry in Malaysia.

 

4. Malaysian Association of Hotel (MAH) 

-  To promote and foster cooperation between hotels and all similar businesses within and without the areas of the Association 

 

5. Malaysia Budget Hotel Association(MyBHA)

- To promote good relations between the Association and the Government and the public in general.

 

6. Malaysian Tourist Guide Council (MTGC)

- to target Malaysian tourist guides to commit to professional practices thus maintaining the highest level of competence in their work.

 

7. Chef Association of Malaysia (PCA)

-This association is open to all culinary professionals in forming a more extensive network.

   (17DUP19F2002)

2. Muhammad Aysraf Aiman Bin Fadzle

   (17DUP19F2015)

3. Noorhidayah Binti Mohd Dahri

   (17DUP19F2031)

4. Nur Raihana Binti Mohd Ramlan

   (17DUP19F2034)

5. Tania Binti Rosni

   (17DUP19F2018)

CAREER PATHWAY IN TOURISM AND HOSPITALITY INDUSTRY

1.Entry Level

These usually involve direct contact with tourists and are often the first step in a lifetime career. 

Sample jobs include:- 

Ski Repair Technician, Bartender, Concierge, Adventure Tour Guide, Sales Coordinator etc.

2.Supervisor

These people hire, manage, motivate and schedule operational positions as well as provide key functional expertise.

Sample jobs include:-

Guest Services Supervisor, Ski Patrol Supervisor, Event Planner, Restaurant Shift Supervisor, Team Leader Accounting, Maintenance Supervisor etc.

3.Manager

These positions involve budgeting, analysis and planning, and change management in order to help employees and the organization to grow and prosper. 

There may also be interaction with other tourism sectors and community involvement. 

Sample jobs include:-

Director of Sales and Marketing, Head Chef, Ski Area Manager, Rooms Division Manager, -Attractions Operations Manager etc.

4.Entrepreneur

People who organizes, manages and takes the risk of owning and operating a business

1.Entertainment

2.Hotel

3.Travel Agency

4.MICE

5.Theme Parks

6.Airlines & Cruise

7.Tourism Retail

8.Training & Education

EMPLOYABILITY SKILL FOR SUCCESS IN TOURISM AND HOSPITALITY PROFESSION 

1.Communication Skills

2.Teamwork

3.Problem Solving

4.Good Initiative and enterprising attitude

5.Planning and Organizing

6.Good Self-management

7.Lifelong Learning Attitude

8.Good Technology know-how

1.Certificate

2.Diploma

3.Degree

4.Master Degree

5.PHD

1.Colleges and University

2.Community Colleges

3.Speciality Schools

4.On-the-Job Training

1.The tourism and hospitality industries are dominated by small business and the vast majority of the entrepreneurs are lifestyles rather than rational professionals.

2.Tourism, hospitality and leisure industries are primarily based on entrepreneurship and small businesses (Thomas, 1998, 2000,Morrison et al., 1998, Getz, 2004, Buhalis and Main, 1998).

3.An entrepreneur is a person who organizes, manages, and takes the risk of owning -and operating a business.

4.An entrepreneur is a person who has possession of a new enterprise, venture or idea and is accountable for the inherent risks and the outcome.

1.Change initiation-The capability of identifying an opportunity for creation or innovation and the ability to turn it into a reality.

2.Creative resourcing-Ingeniously marshalling resources of both financial and managerial nature, from a complex set of sources, in order to mobilise and realise the opportunity.

3.Entrepreneurial learning-Motivation to acquire the necessary knowledge and expertise through relevant exploration and reflection, in order to excel.

4.Innovation and creativity-Renewal of products or services by adding value through application of expertise and imagination.

5.Knowledge leadership-Development of sources of management information to enable first mover capability, effective strategy formulation and implementation.

6.Opportunity alertness-Continuous focus on emerging trends and opportunities to be captured and realized.

7.Relationship management-Maintenance of effective teams, networks, and flexible management structures.

8.Timing of action-Acting within a limited window in which an opportunity can be optimised.

9.Vision and strategic orientation-Formulation of ambitions, and strategies to realise them.