2) Generation Z are the most likely to make purchase decisions based on values and principles (personal, social, and environmental).

3) Allbirds and Adidas collbrated to create a sport performance shoe with the lowest carbon footprint ever.  Walmart partnered with ThredUp to sell “pre-owned” garments. More over, Virtually every company now proclaims its devotion to sustainability.

80's-90's music played in store

2) sense of nostalgy and memories

3) the brand tried to make the customer feel cosy and like he opens a box of old family photos- the message of nostalgy

4) i paid attention to the feel of the past

2) Feeling of confusion, lost, irritated looking at the mess and the crowd, having to wait in the queue for billing for an hour, irrational consumers who purchase goods without a thought behind it.

3) Brand does not care about values, messages, emphasis on profit and bulk-buying to encourage spending, irritated employees.

4) Even after continuous announcements people are rigid and countinue to shop without a thought, aligns with the brand value of being corporate.