Create content & social campaign strategies that are TikTok-specific to increase growth/engagement and put these into action.

Create engaging captions and content and be prepared to post in and outside of office hours.

Provide insights and reports using data driven results to back your social strategies.

Carry out influencer outreach and direct unique content creation for TikTok channel.

Present new exciting platform ideas that align with new collection launches and product specific assets to the wider creative team.

Work under time constraints and to meet deadlines, with the passion and ability to work reactively to the business needs as and when these arise.

Work closely with the wider creative team to ensure ideas align with campaign concepts and overall brand aesthetic.

Identify key market trends and patterns within JD Sports, building seasonal line plans, and being the link between Product Design, Product Development and Account Sales managers ensuring the line reflects the account’s business needs.

Identifying category and franchise opportunities. Product sell through will be leveraged to influence future assortment direction.

Strategy and Range assortment development is imperative to build relevant and JD Consumer led Seasonal product with the financial objectives of the account at centre of every decision.

Executing strategic vision for short and midterm strategic framework in concert with Product Merchandising & Sales Partners in EMEA for JD Sports.

Develop seasonal and complimentary product merchandising plans in full across all categories.

A strong retail math background, as financials will be a critical component in building profitable assortments, increasing SKU efficiency and driving top line revenue growth.

Drive a clear segmentation and marketplace differentiation strategy, drive SKU efficiency on balance with long-term global product strategies.

Understand and analyse market trends, shifts, and downturns, and provide feedback to Product Merchandising, Sales, and Marketing teams to continuously improve product plans and Go to Market (GTM) process.

Evaluate current business and GTM processes to identify opportunities that include account led feedback.

Influence Regional Merchants to build consumer relevant product & assortments that drive profitable revenue growth in JD Sports.

Attend key account meetings, trade shows, market visits for presentations, and trend/market research trips.

Encourage and maintain a tight feedback loop amongst cross-functional partners. Understand and embrace industry, consumer, and culture, including our marketplace positioning.

Lead Team to drive further consumer led research and analysis alongside competitive insights across Marketplace.

MARKETING VISION & STORYTELLING

To help determine and drive the social strategy for the brand alongside the Head of Social – focussing on continued WoW fan growth and improving engagement against wider marketing KPIs.

Produce unique and original social campaigns to drive the growth of the brands’ social accounts.

Make informed decisions regarding social media activity based on thorough and researched understanding of which communities are relevant to our target and actual customers.

Ensure that the various social media functions are connected – both to each other and to the wider brand marketing and related communications and initiatives.

Integrate social media approaches with wider marketing initiatives ensuring all social campaigns are on brand and driving maximum engagement.

Actively champion new ideas and initiatives and engage with relevant stakeholders across the organisation to deliver these in a consistent and comprehensive manner.

Working with the creative team to curate high-quality content to push through the brand’s social pages, working with the social team to further improve adhoc content too.

Maintain knowledge of new and emerging technologies and approaches to social media, and constantly review plans and implementation because of the changes in the arena.

Measures impact and performance of social media activity and revises plans accordingly.

Protects the brand image through maintaining visibility of ‘conversations’ across all social media and implementing appropriate reactionary and preventative strategies.

Shares feedback and data from social media with stakeholders within the business to inform wider business response