Design Challenge Ideas by LCF

Pay Fashion Skills forward

2018-03-22 15:34:24 UTC

This is my design idea challenge. If I were to make a prototype I might create and mock-up a fake Instagram (social media) campaign post and show to potential customers to get their thoughts on it and capture their reactions.
Or I might create a leaflet and show it to the local community to see if anyone would be interested to participate. I would be interested to hear your thoughts.

2018-04-12 14:04:16 UTC

I've picked the Social agenda
The design process:
1- issue : modern day slavery
2- reframe (selected question) : how might we insure the garment we purchase is not issued from child slavery ?
3- identify participants : customer, brand sustainability manager, local supplier / supervisor
4- idea generation : media awareness tool, education communication, child protection team selected, government protection team onboard, subvention children education, educate the parents insuring they do not feel obliged to make their children work because of financial constraints, find ways for families to work extras to cover their needs, insure there are regular controls at work and punish severely local businesses who exploit children.
5- idea selected: insure there are regular controls at work and punish severely local businesses who exploit children.
6- brand sustainability manager in the U.K. Sylvia travels regularly to Mongolia where the leather is extracted, processed, manufactured and partially assembled. She meets with Karina who owns the leather factory, Karina knows well all her employees and provides regular updates on workers and ensures part of the gain received from Sylvia's business into child schooling education, she has as an internal policy that no children can work in the factory even if parents approve. Karina educates her employees and explains why child exploitation is banned and gifts a symbolic bracelet to those employees who have shown to be an example by speaking up to the local community on how this issue is serious and children need to be preserved and educated, not abused. When Sylvia goes back to the U.K. she creates a document certified by the UK sustainability council insuring the end-customer that no modern slavery is involved in the process and shares this last to those interested by the policy put in the factory in Mongolia. Sylvia speaks to their marketing manager and create together a unique discreet logo certifying everything is in order, for the customer not to worry and on the contrary, being proud to wear the brand.

I have chosen the social agenda and I have selected the well-being issue. My question is: how might we provide wellbeing in order to stop inequality? I have created three figures:Sandra an old woman that teaches in an elementary school; lara a young woman that works in an architect studio and Natan a young lawyer that creates computer systems. My idea of business is: create an online app for customers. With any purchase of an item that respects the environment and is composed of organic materials, they will help a local area and provide justice and global environment.

amberpigini — 2018-04-23 16:50:18 UTC

Design Challenge Ideas by Juanfran Suárez

2018-04-30 15:47:58 UTC

Starting from the Cultural Agenda and the Consumption and Waste as Issue, I generated a business idea based on how we could take advantage of and release the large number of fabrics in stock (past seasons) of the different fashion brands, and make it accessible to young designers.

I have identified my participants: a young fashion designer, a manager of the textile industry and an investor, and after generating several ideas, I have chosen a new business model: a chain of fabric stores (franchise type) that the help of subsidies, sell fabrics in stock (past seasons) of different brands and fashion companies at low cost, to young designers and new companies, thus being able to benefit of them, that new designers can access them easily for their projects, and creating a sponsorship of companies and a new way to advertise.

"Sun for Africa"

sabino_capossela80 — 2018-04-30 17:16:45 UTC

I focused my attention on the Economic Agenda and the energy required for small companies to grow. I imagined a character named Ayana who has the skills, the connections and all the capabilities to make flourish her company providing help to her community: employing more people and making sure the community itself can survive.

In the Western countries we give for granted the electricity is accessible to everybody, every day and all day long, but it's not the same in other countries. Energy is rationalized and not available everywhere. In these cases the issue to overcome is key to make machines work. I imagined a fashion company supporting the campaign "Sun for Africa" leveraging on customers interest for sustainability and ethics. A percentage of the incomes will be used to buy solar panels so Ayana's factory has all the required energy to grow and help the community.

During the design process I focused a lot on the identification of partecipants. I experienced the importance of empathize with the people of my scenario so to understand what they really needed and how I could help them.

I really wish this project could be for real!

Georgina

2018-05-01 12:26:48 UTC

Cultural Agenda Challenge
1. I chose the Cultural agenda
2. I chose the Consumption and Waste Issue.
3. My question was how to reduce waste and encourage consumers to keep and look after their clothing for longer.
4. My three participants were : a fashion designer, fashion advertiser and a consumer.
5. I imagined the designer consider her design choices to use renewable and enviromentally friendly and low impact materials and components for her designs. I imagined th adverstiser changinf fast fashion to advertise clothing which is designer to last several years and can be repaired and treasured by the consumer. I imagined the consumer chaging their buying habits to buy less and to recycle instead of throwing away clothes.
6. Solutions:
Fashion companies can advertise and run a recycling scheme so customers can take in their unwanted clothing to be recycled rather than thrown away.
Consumers could learn sewing skills ro repair their clothing and to invest in good quality clothing rather than fast fashion so their clothese look and feel great for longer.
An app could be developed by designers and advertisers to show the consumers and businesses effects their choices have o n the enviroment and how these can be changed and minimised.

Pauline

2018-05-03 19:47:17 UTC

1. Environmental agenda
2. Emissions
3. How to incentivise raw material producers to use less emissions intensive agricultural practices?
4. Participants: supply chain manager and producer
5. I imagined how the supply chain manager would select one of the raw materials to focus on and how to trace, engage, and incentivise the producer to grow the raw material in a more sustainable way.
6. Solutions: the supply chain manager can use an NGO such as the better cotton initiative to source their cotton or if the relationships with the raw material producers are close enough they can develop training programs to ensure they grow more efficiently. this will also have social benefits as well as PR benefits for the company as they train and improve the lives of their producers while mitigating the effect on the environment. Best practice could be shared with other brands, or work collaboratively with other brands sourcing similar materials

Corina

corina26 — 2018-05-04 08:50:57 UTC

1. Cultural agenda.
2. consumption and waste.
3. My question was how to help the consumers to know how make more sustainable decisions.
4. Participants:
-Consumer
-Fashion stylist
-Fashion designer
5. I imagines how people can share their clothes and rebuild it with a fashion designer´s help. The fashion stylist could help the customers to feel that their are doing something special for the planet and for themselves. i would like to create a community, that with professional guidance, can reversion the style creating new pieces and sharing them.
6. The consumption will be reduce, the consumers will have a lot of different styles to choose and maybe a new brand based on recycling would be created.

Cecilia M

2018-05-04 16:55:09 UTC

RECYCLE

I have chosen the CULTURAL AGENDA, and the selected issue is CONSUMPTION AND WASTE.

The question is..how might we create a solution for recycling clothes and companies to use that to become more sustainable?
Participants: fashion consumes/ fashion stylyst/ community manager

I imagined that teh companies could create a way to make the cunsummers to give them the clohes they dont use anymore in order to recycle, and teh conssumer get a discount for they future buy at the brand.
So for one side, consumer dont trhow away the clothes they dont use, and make a contribution to a more sustainable world.
the brand not only beome more sustainable but they also can get new costumers because they will want to have the discount for a future purchase.

In order to make this happen the fashion brand should create a campaign for social media where they can explain the damage we and all the fashion indutry are making to the world, and showing people that one way to stop that is recycling all the waste of clothes that are trouwn away each year...being aware of this, people will feel more likely con contribute and algo, doing this get a discount for a future purchase at the brand.

Economic Design Challenge

hillzroy — 2018-05-06 01:11:46 UTC

I found this a very satisfying experience, once I got it finished! Just a bit disappointed, that after all my work I cannot actually post all the sheets! Oh well. It was still a very worthwhile activity.

In house making becomes Open House for all

TheDressmaker — 2018-05-07 03:22:10 UTC

I began with the Economic Agenda and worked on the idea of a fashion house that actively promoted the building of a 'capsule wardrobe' and building onto it with one or two quality items again from 'us'. - Buy less, buy quality, make it last'.
As I brainstormed I found my characters and issues toward this and sustainability became more about transparency and the storyboard took on a more 'social' agenda. The idea is to make the whole design/manufactuing and retail process blurred within the walls of a retail space.
The machinist is valued and the workspace is maintained to a high standard as it is seen, feedback is direct and the process is transparent. Customers can build a relationship with the label beyond just the clothing.

Design Challenge - Preserving Skills & Community

PatriciaJane — 2018-05-07 03:29:10 UTC

Focus: Cultural / Diminishing Resources (specifically the loss of hand-based skills and crafts)

Re-Frame: How might we design our making process to preserve and expand artisan skills through the supply chain?

Participants:

1. Supervisor/Foreman in a woolen mill

2. Dyer (hand dying, small lot)

3. Knitter (works for designers, teaches in the community)

Idea Generation/Selection: Shawls made from ‘sheep to shawl’ within a geographic area.

Storyboarding:

· Designs are based on local styles and traditional motifs. Designers will study the local traditions as they develop their designs.

· The material used for the shawl is sourced and processed in the local area with focus is on sustainable methods and sources

· The yarn is dyed by local artisans in small lots, for unique/one-of-a-kind shawls using natural and sustainable methods.

· Shawls are made by local knitters with expertise, this work will include test knitting items as well as production knitting.

· To support the community, the company will facilitate meetings/ communications/ information sharing between participants in the supply chain.

Prototyping: The first step in prototyping should be research into the feasibility of a local supply chain, and potential locations. It may be possible to try a pilot project in one local area.

Design Challenge: The Ecological Agenda

2018-05-07 20:40:03 UTC

1) Focus: Ecological - Hazardous Chemicals & Pollution
2) Reframe: 'How might we inform the customers about how pollutive their clothes are?'
3) Identify participants: young student, garment worker & creative director
4 + 5) Idea generation & selection: 'include a tag on the clothing saying where it comes from and information about the environmental impact.
6) Storyboard: The garment worker gives information about how and where the product is made. The creative director collects all the information needed and makes sure it is correct. He makes the text that will be printed on the tag. After that the garment worker makes sure that the piece of clothing is provided with the right tag. After our customer gets the clothes she will be informed about the tag.
7) Prototyping:
- apply the experiment on a group from which the results can be easily observed --> will show us if the customers' buying behavior is influenced
- create a survey for the participants --> get a better understanding of their intentions

DESIGN CHALLENGE: The economical agenda

eeva_erkinjuntti — 2018-05-08 08:15:39 UTC

1. FOCUS

Agenda: Economic and

Issue: Pollution & hazardous chemicals

Story: The fashion industry is one of the largest users of chemicals and in turn is responsible for high levels of water and air pollution, which is hazardous to our ecosystems and human health. Textile processing currently accounts for around 20% of water pollution, whilst through the production of synthetic fibres, nitrous oxide emissions are released into the air, which are 310 times more damaging than carbon dioxide.

2. REFRAME

· How might we create a safe and healthy work environment for factory workers with less pollution and hazardous chemicals?

· How might we create economical savings by reducing the use of chemicals throughout the manufacturing process?

· How might we create innovative collaboration and interest between designers, brands and manufacturing operations?

· How might we create a cleaner environment for the future generations?

3. PARTICIPANTS

Penni, 37 year women, Photographer, Finland
Is married, no children, has a small rescue dog name Rico

Loves to travel to sunny locations, Rico always travels along

She has difficult chemical oversensitivity, this limits her life in many ways.

At the moment she lives in hotel, as she has not been able to find a healthy home in her city. There is 2 hotels she can stay without any symptoms.

When purchasing new clothes, she needs to wash them at least 5 times before she can wear them. Also the clothes she buys from flee market.

Penni would enjoy a world with fewer chemicals, less pollution. To live normal life again.

Zoe, 24 year old, office worker, China

Single, lives with her parents

Loves to spend time with her friends and family.

Is interested in the fashion. Loves shopping

Is worried about the air pollution and wish there would be more days when you see the blue sky.

Zoe is lucky her office has air purifier system.

4. BRAINSTORM

A clothing store decorated with live plants that create fresh clean air

Low chemical fabrics and trims.

Natural colour certification

Sky bar, a bar with sealing that is large video screen showing video of blue sky, white clouds.

Natural ingredient washing powder/liquid for textile

Workshops for chemical sensitive, textile designers and technicians

LoCe App. An application that lists brands who use more natural ingredients in their processes and have low use of chemicals in their production process.

Wood based zippers and buttons

Home decoration line made from locally grown wool from the organic sheep farm.

5. IDEA SELECTION

Workshops for chemically sensitive, textile designers and technicians. Bring together customers, media and industry to create better products and future.

6. STORYBOARD

Penni reaches out to her friends and peers in social media to find more people who suffer from chemical oversensitivity.

Zoe meets with a her friends and they talk about the pollution of created by fashion industry. This inspires them to create #cleansky #healtydesign hastag for fashion brands who are more sustainable

From Pennis peers she connects with people working in fashion. Together they start to write a blog of the effect chemicals have in their life and reach out to find products that are produced with less chemicals. #Healthyfashion #purefashion

Zoe´s intagram chanel is well liked, as so many have similar ideas. She is contacted by local fashion magazine to tell her story. Zoe is extremely exited!

Laura sees Pennis blog. Laura is a designer and has her own label. She invites Penni to tell more about needs this illness has. Together with Penni they source local materials that are made with few chemicals, and start to create a small collection of shirts and dresses.

7. PROTOTYPING

DESIGN CHALLENGE: Economic Agenda - Consumption & Waste

2018-05-08 13:36:46 UTC

1. FOCUS

The pace of the fashion industry is too high and has huge negatives impacts on people and the planet. For the last 20 years, we increased dramatically our product’s consumption and we through away too much of what we buy, without really using it most of the time. Consequences and vicious circle : products are cheaper to encourage consumption, quality is lower, working conditions are worse, local communities and craftmanships are destroyed, raw materials use, waste and pollution are huge.

2. REFRAME

. How might we keep profit growing without increasing production level and encourage fast fashion?

· How might we use technology to reduce raw materials use and encourage the circular economy?

· How might we reduce mass consumption with high standard quality items?

· How might we create attractive and profitable collections in supporting local communities and using recycled materials?

Selected idea:

« How might we use technology to reduce raw materials use and encourage the circular economy? »

3. PARTICIPANTS

Klara, 30 years old women, Mother & Freelance consultant, Germany. Married, 2 children, lives close from a big city. She loves taking care of her children and being an independant working mother. She loves shopping and cooking a lot. She is concerned about the future of the planet for her children and she is trying to find easy way to reduce her everyday impacts. Klara would like to buy ethical products and feeling she is not damaging the planet when consumpting.

Nils, 40 years old man, Brand Manager, Sweden. Single, no children, lives in Stockholm. Loves to spend time with friends, doing sports and works a lot. Nils likes art and he is very healthy in his everyday life (sport, food, meditation) Nils works for a fashion brand, very popular and he needs higher results. His job is very important to him.

Gary, 25 years old man, Engineer, USA. Single, no children, lives in San Francisco. Loves going out, sports and programming. He works for a big company in the Silicon Valley, developping new technologies and programms. Gary wants to make money and be the next big founder of a succesfull app or technological idea.

Georgia, 27 years old women, Engineer, USA. Single, no children, lives in San Francisco and sees Gary sometimes for fun. Loves healthy life style, meeting new people and animals. She is against fur and leather. She is vegan. Georgia is employed by a promissing start up creating new materials. She is passionated by her work and she would like to create the perfect fabric to replace polyester.

4. BRAINSTORM

Creating a new fabrics to replace leather, polyester and coton - Creating an app to identify the products (brand, composition, location, recycled possibilities) and estimate a price reward and location when exchanging or returning the products - Creating a new line of products coming from 100% recyclable materials - Creating a new line of products where all products can be recycled - Production will be small on limited editions - Production will be local - Production will be done by people in need of reintegration - Shipping with repack and against payment - Return possible for exchange and against payment - Production will collect raw materials from old clothes of items and be able to separate the fibers to use them again as desired.

5. IDEA SELECTION

Creating an app to identify the products (brand, composition, location, recycled possibilities) and estimate a price reward and a location for returning the products. Can be launch by a big brand with different lines and big investment possibilities like H&M. Needs good fabrics and tracability.

6. STORYBOARD

Nils is looking for new ideas to make his brand stronger and more profitable. He also knows about the ecological and social impacts of the brand he manages and would like to find an idea that would also improve the brand image, not only the profit.

During some searching, he discovers that some start ups in the Silicon Valley are working on new materials.

He decides to contact them and he takes an appointment with Georgia, an engineer working on new textiles. She is really closed to find a good replacement to polyester, based on a combination of recycled fibers and a chemical process, not harmfull for the planet and people.

Nils decides to invest in the start up to have the licence to use the new fabric. That way he will be able to create a new brand and buildt a strong new sustainable image for his company.

During the meeting, Georgia also mentions the work of his friend Gary who developps apps.

Nils invites Georgia and Gary for a drink after his meeting with Georgia. In sharing their interests, Gary explains how he could create a dedicated app to identify the products (brand, composition, location, recycled possibilities) and estimate a price reward and a location for returning the products. This app can be developped easily if the raw material cycle is 100% controlled. So perfect if the brand(s) will use new unique fabrics and tracable fabrics !

Klara is happy to find a new brand where she is knows the fabrics are suistainable. It’s easy for her to return clothes she is not using anymore and she even receive a discount when doing this.

DESIGN CHALLENGE

2018-05-08 14:10:18 UTC

1.FOCUS
economic agenda
issue: consumption and waste
4.5 From the ten ideas i have chosen:
offer trips to visit goats.
6 STORYBOARD
School trips are organized to visit the goats. There, the farmer(James) explains them goats cares and the process of wool. With his, he has company and help that day with his job, he's happy and earns a litle extra money. Alice is amazed by the experience and she has leart a lot.
Another day, in a family dinner, she explains her expririence to them.
Her aunt Mary, is motivated as she woks with sweaters and she goals to improve every day as she realizes that contributes to a beautiful process.

Design Challenge: The Cultural Agenda by mariajose es

2018-05-08 15:21:49 UTC

ECOLOGICAL – LAND USE AND BIODIVERSITYHow might we…give back to the planet when buying fashion?

grantrobertdavison — 2018-05-09 10:06:15 UTC

STORYBOARD.
1.Designer Victor finds conservationists to collaborate with. Percentage of profit goes to rehabilitation and conservation of ecosystems.
2. He advertises design for biodiversity campaign, to give back to the environment, on social media.
3.Customer Olivia sees campaign and loves the idea of giving back to nature.
4.Customer supports sustainable fashion and buys product.
5.Conservationist uses donations to conserve and rehabilitate ecosystems.
6. Conservationist Joshua uses social media for customers to see the positive effect their purchase has contributed to environment.

PROTOTYPING.
You would start by doing a small local project where the percentage of profit is used to buy plants to create a green space with the hope to attract bees and birds into the area.

Design Challenge

2018-05-09 14:45:26 UTC

1. Focus
Economic Agenda
-Consumption and Waste

2. How might we make reducing consumption and waste fun for consumers?

3. Kim-consumer
Alejandro-retailer
Zoe-non-profit supervisor

4-5. Have a weekend at a store (I had in mind 'Express') where the store has mostly all vintage second hand like-new Express clothes. When the vintage clothes are purchased the money goes to charity to support the people in the clothes factory.

6. -Kim is excited to shop at Express to buy a few new things for her wardrobe.
-She discovers that half store is comprised of vintage clothes and the other half new. Both clothes are new so she doesn't which is which.
-Kim brings her clothes to the counter to pay for them and Alejandro, the retailer, tells her her clothes are vintage so they proceeds will go to charity and she also gets a 20 percent off coupon for the next visit.
-Alejandro gets more business, Kim gets cool clothes and a good feeling, and the charity benefits.

7. I'm not sure how to prototype this but maybe it could be done on a small scale in a pop up shop.

(I got the idea because my mom gave me a top from Express that she had in the '90s and a lot of the clothes they have now look just the same. Also, some people have a negative view of second hand clothes so I wanted to change that)
-

Planet friendly factory.

Runbluemouse — 2018-05-10 09:48:16 UTC

Ecological agentas, toxic hazardous chemicals and pollution.
The new idea factory in UK will process its own waste water in situe which will then float to a reeds bed which is on the outside all round the factory. Around this will be a green zone of indigenous bushes and trees to the area. More trees will be planted as the factory increase the production. The factory which is making fabrics will have small productions using 100% natural recycled yard which is hand weaved. This small production will be for luxury fashion garments.
The business person Bob is promoting this new luxury planet friendly garments and very happy with promoting images from factory inside and outside.
Profit from the sales goes towards the running of a forest school which is situated in the green of the factory. In this school, kids get to connect to nature and learn about environmental pollution.
Mary the weaver is very happy her kids can spend time close to her during the holidays. She can also go for a short walk in the green zone for lunch. Also she gets to do different jobs in the factory. She can hand weave some of the time and inspect and work on the auto machines some of the time.
Justyna the customer loves her hand weaved natural garment. She is proud to wear it and goes to visit the factory and forest school.
The prototype will be of a model of a factory with trees round it. A presentation figures and garment examples from natural 100% recycled yard. I can con tant small factories and ask how they might like the idea.

2018-05-10 16:08:49 UTC

1. FOCUS
Agenda: ecological
Issues: hazardous chemicals and pollution.

2. REFRAME
-How might we make the production of synthetic fibres reduce the level of nitrous oxide emissions?
-How might we make to reduce the use of chemicals and water pollution in the supply chain?
-How might we implement new systems which are friendly to the environment in supply chains to reduce and eliminate the use of hazardous chemicals, contaminated might we water and nitrous oxide emissions?

-How might we implement new systems which are friendly to the environment in the cultivation of cotton to reduce and eliminate the use of hazardous chemicals and contaminated water?

-How might we get farmers to eliminate pesticides and reduce water costs?

-How might we do to eliminate the use of chemicals in the finishing of clothes (dyes, wear, etc.)?

I select this
-How might we implement new systems which are friendly to the environment in the cultivation of cotton to reduce and eliminate the use of hazardous chemicals and contaminated water?

3. PARTICIPANT

-Participant 1 Salem
Age and gender: 50/ male
Occupation and location: farmer (sow cotton) /Egypt
Married, 2 children (teenagers) He like meeting up his friends
He spends time take care of crops.
Daily challenges: take care of crops to the harvest is not lost, and he is feeling sick because of the pesticide.
He has an old fashion mobile phone only for calls.
Goals/ motivation/ needs: he wants to give to his children better future, find other kind of work because he does not feel strong enough for all the effort he has to make with the crops.
He could not study so it was the only thing he learned from his father.
What one thing would make this person happier?
Have better ways to plant a take care of the crops.
-Participant 2 Gloria
Age and gender: 50/ female
Occupation and location: textile desing in a luxury brand/ NY
Single, no children
Hobbies: find new inpiration, travel, find we textures.
She spends almost all time on her work.
She enjoy Reading magazines and waching series.
Daily days: Daily days: find high quality fabrics and new methods friendly to the environment.
Smart phone, mac and Tablet.
Goals/Motivation: create new fabrics with ecological process.
What one thing would make this person happier?

Have more friends and socialicing
-Participant 3 Ana Age and gender: 32/ female Occupation and location: mechanical Engineering/ london. Single mother
Hobbies: doing execise,vegetarian, enjoy cooking. She likes buying clothes, make up, food, products which have not impact to people, animals and environment. She spends time working and take care of her child.
She has a smartphone, laptop, and tablet.

Goals/motivations/needs: she wants to teach to her child the importance of a healthy style life.
What one thing would make this person happier?

Have more time whit her child and find more organic products.

4. IDEA GENERATION/BRAINSTORM IDEAS
-That the government encourages learning how to have organic cotton crops to the farmers, and if they start to grow organic cotton they would have an economic benefit.

-Create a group of sustainable research in non-profit fashion to help and guide farmers to make their crops organic from start to finish

-Design a didactic and instructional book that teaches farmers how can start a way they take of the crops.

-Make an advertising campaign showing how the crops cottons are polluting the environment and harming people, to have a conscious buyer

-Gather people specialized in organic cotton crops and go and give lectures to the places where there are farmers with cotton crops.

5. IDEA SELECTION
Design a didactic and instructional book that teaches farmers how can start the way they take of the crops.

6. STORYBOARDING
1. advertising of the book that is completely free and put stand delivering them and give more information. 2. Farmer Salem take a book and start to use the methods.
3. He is successful in growing organic cotton and he offers it to brands
4. Gloria has a list of possible crops, and sees the story of Salem and catches his attention and buys his cotton.
5. She stars design clothes with the organic cotton and all people who work with her are not worried about their health.
6. Anna find a brand which organic cotton and they tell the story of it, she is happy because she is sure where de fabric come from and how they don’t pollute the environment.

7. PROTOTYPING
-Describe a couple of ways you might be able to test your idea for real:
I would make a fake book to promote it.

-And what would you hope to learn from each one
I would know if somebody would like to have the book and if some brands are interesting too.

Design Challenge - Shoes and reparation kit #fashionsustainability

moriana_abraham — 2018-05-10 18:49:12 UTC

Focus: Cultural Agenda / Consumption and waste (production has more than doubled, clothes are trash or incinerated)
Re-Frame: How could we foster a more lasting connection between clothing and the consumer?
Participants:
1. Customer (consumer)
24 years old, single, without children, a lot of social life, likes to travel, to attend electronic music events. Use Iphone and laptop, study masters in cultural management. He's out of his house all day.
2. Designer (hired by the brand)
47 years old, married with 2 teenage children. She is a freelance designer, independent, works at home. He likes to travel and also works as a teacher. His motivation is to work for clients who value new paradigms such as sustainability.
3. Communicator (responsible for communication in social networks of the brand)
29 years old, single, without children. He works many hours, socializes the rest of the time, is all day connected to social networks. work in team. Their motivation is to develop brands to grow in the global and local market.
Generation / Selection of ideas: Designing products without gender (footwear in this case), for prolonged use, are sold with a repair and maintenance kit.
Storyboarding:
· The designs are based on contemporary aesthetics, classic but with modern details, since their audience is people of varied ages but is all day doing activities outside their home.
· The material used is an airy fabric, which allows the foot to breathe and the shoes are manufactured in a very traditional way. The base is plastic, allows it to be used by all kinds of people.
· The repair kit consists of a brush, spare cords and different colors, a little vetun and a brochure that communicates how to wash and care for them.
· The brand communicates in its networks videos where you can see the manufacturing process of the product, showing the client the time it takes to do it, the person who does it, how it is assembled, etc.
· The communication campaign includes videos and photos about the repair kit and the possibility of cleaning and protecting shoes at home and in a few minutes.

Creation of prototypes: the first step in the prototype was to make a sample of the shoe (it is done), then design the repair kit (it is in process) and in parallel go thinking about the communication campaign.
I am interested in knowing what is the reaction of customers to the product (footwear without gender suitable for many situations of use) and the possibility of taking care of that product and take responsibility for its maintenance. I'm interested in knowing if the public is interested in taking care of your product, and if the answer is no, find ways to start working in that direction: encourage the idea that things can last more than one season.

Social Agenda - Wellbeing

luanne_slingerland — 2018-05-10 18:51:27 UTC

REFRAME: How might we show the human factor and bring across who made their clothes

IDENTIFY PARTICIPANTS:
Maggie - Female, 52, Garment worker in Cape Town.
Maggie is married with 4 adult children. She loves spending time with her family, going to church and sewing for her community. She loves her community but dislikes dishonesty. Her family is her priority, and her biggest challenge is public transport to work. Knowing her grandchildren will have access to a better education than she had makes her happy.

Emma - female, 46, fashion designer in Cape Town.
Emma is married with a 13 year old daughter. She loves surfing, traveling and practised slow fashion with a focus on ethical CMT for her garments.
Seeing the slow movement donate the fashion industry one day is what drives her.

Nicola - female, 51, PR Consultant in Johannesburg.
Nicola is divorced with 2 daughters, she loves reading and follows politics. She recycles and loves to travel for work and pleasure. Growing her business is a major challenge and she would be happiest seeing her daughters graduate from university and be financially independent.

IDEA GENERATION:
1. produce a series of instagram videos and posts introducing staff / garment workers to the public.
2. Produce video content to show how garments are made to showcase the human involvement and skills.
3. Personalise the labels in the clothes e.g. Cut by: Sarah. Stitched by Maggie. Hand finished by Joyce.
4. Host open days for scholars to see the factory and meet garment workers.
5. host industry talks on the state of the industry and the role of trade unions to protect staff.
6. Internally reward staff for good work and share on your platforms.
7. Profile your staff who are upskilling themselves.
8. Use your garment workers in advertising campaigns especially during Fashion Revolution Week.

STORYBOARDING: Personalise labels with the names of garment workers who made the clothes.
1. Maggie's name appears on the label, she is proud
2. Maggie shows her friends, they are happy for her and think her employers are honourable people looking after their employees.
3. Emma sees the labels and loves this as a way to see who made her clothes.
4. Emma meets maggie at the CMT factory and compliments her on her neat work.
5. Nicola sees the label and feels like she is investing in a person.
6. Nicola goes home and shows her daughters, she encourages them to invest in slow fashion and ask questions about the origination of the items

PROTOTYPING:
1.1. Show it to investors.
1.2. Do a vox pops in the street to ask consumers if they know who made their clothes and if they don't would they want to know.
2.1. How do your investors feel about personalising the labels as the cost to produce them would go up.
2.2. Are consumers making ethical purchases, and is this on their radar.

Economic agenda-circular economy

2018-05-10 19:32:07 UTC

1.FOCUS
Agenda: economic
Issue: waste and consumption

2.REFRAME
How might we create a circular economy by eliminating waste and re-using resources?

3.PARTICIPANTS
-Sara (designer in a luxury brand), 30 years old, single, she likes to do yoga and go to art galleries. She uses a laptop and a smartphone. What would make her happy is to know that a customer can wear and appreciate her designs for a lifetime.
-Robert (Fabric developer), 38 years old, married, he likes to cook and enjoy cycling. His daily challenge is to create and improve sustainable fabrics.What motivates him is that through is research can improve the impact of the industry on the planet.
-Alice (customer), 33 years old, she likes travelling and spending time with her friends. She buys luxury products and she likes to know that an item is going to last a lot of time in her wardrobe. She would be happy to find luxury brands that can offer a more sustainable approach to their business.

4. IDEA GENERATION
-luxury brand invest in creating and using only fabrics that can be recycled and not damage the environment
-waste fabric is used to create a new fabric
-fabric waste can be used in other industries
-educate customers on more sustainable consumption habits and offer repair service

5.IDEA SELECTION
-luxury brand invest in creating and using only fabrics that can be recycled and not damage the environment6. STORYBOARDING
Sara is looking for new materials for her designs, but she wants them to be sustainable.
Robert is researching into new materials that can be recycled and are sustainable.
Sara's brand invest in Robert research, and they create a high-quality recyclable fabric.
Sara create a new collection with the new fabric.
Alice sees the collection in store and she has already read about it on newspapers and magazines.
Alice buys the clothes as they are beautiful, they are going to last a long time, and they were made consciously.

7.PROTOTYPING
1. Test already existing sustainable fabrics and ask a customer if she would pay more for clothing made of that fabric. This is done to know if customers are aware of sustainability issues, and a brand by investing in those products would gain a competitive advantage and also would help the environment.
2. Create circular supply chain, that involves the use of sustainable materials. This is to discover the changes that are needed to be made and the profit or investments needed to make this happen.

ECOLOGICAL AGENDA - WATER STRESS ISSUE.

caroprevett — 2018-05-10 19:58:59 UTC

I actually had a hard time developing ideas that worked in a positive way. Showing people how much water is needed to make clothes can be daunting.
So I decided to go for a more artistic approach where impact and information make the best combo. The idea is to create an installation with different garments, (some made locally with traceable information) and beneath the clothes water containers corresponding to the amount of water needed to make them, with colors corresponding to dyes, metals and toxic elements used to make them.
The campaign will have a hashtag #howmuchwaterareyouwearing? Making emphasis on the fact that all of us are part of the problem and the solution.
I got a bit mixed up, because I was trying to make it local, and from my personal point of view and brand. The general idea is interesting. I would love to try it out!!

This really was a challenge! Interesting to do, not sure I nailed the brief, but enjoyable all the same.

2018-05-11 03:42:19 UTC

Social Agenda / Modern Slavery

mbardotti — 2018-05-11 07:38:29 UTC

I created the interactino between my 3 characters: Anika (the cotton farmenr), Sayed (the factory worker) and Sohpie the Designer

My whole project is rotating round education and information at all levels, where people from all Tires suppliers of supply chain up to the Head Office (see Sohpia) interact and meet regularly: I have created informative sessions of on Human Rights and Labour rights for all tiers suppliers as long as office emplyers: nothing like education can help us eradicate such a terrible plague of Modern Slavery.

Designer (and Buyers) goes down the supplain chain experince and see, touch and experience the life of a cotton farmer, a chasmere hearder or a factory worker...Sophia wants to be happy about her job, wants that all the people who are helping her in creating beatuful things enjoy life for what is importnat to them. Sohpia wants to say "Thank you" to Anika and Sayed, Sophia wants to contribute to their lives and make sure they are treated and compensated well for their work.

Economic Agenda/ Consumption & Waste 1/2

ichab38 — 2018-05-11 09:42:32 UTC

This really was a challenge! Super interesting though. I even made a prototype see my photo with the cut tie transformed into a mobile pocket. It took me long time to reuse my sewing machine but it was really great!

Economic Agenda/ Consumption & Waste 2/2

ichab38 — 2018-05-11 09:45:45 UTC

And here is my prototype of a cut tie (one of my husband's!) transformed in a mobile pocket

Cultural Agenda/ Wellbeing

mayaemarx — 2018-05-11 13:55:12 UTC

Recycling Workshop

Link to access the images of this Design Challenge:

https://drive.google.com/drive/folders/1oqDtuhAXfkJaI8LgxFs8s2K1EoaatOAE?usp=sharing

DESIGN CHALLENGE

2018-05-11 17:06:14 UTC

1.Focus
Agenda : Cultural
Issue: Wellbeing
2. Reframe
a) How can we ensure that we do not appropriate a culture with a design?
b) How can we show cultural appreciation?
c)How can we empower those working in the supply chain?
d)How can we ensure that crafting skills among different cultures will not dissapear?
3. Participant 1:
Nduta, 60, female, designs, makes and sells traditional jewelry, Kenya
one thing that would make her happy : if bigger brands stopped stealing design ideas from the african culture without credit or helping the community
Participant 2:
Abhay, 17, female, garment worker, India
one thing that would make her happy: Finish school and learn some design skills to become a textile designer
Participant 3:
Shelby, 27, female, CEO of a fashion company, New York
one thing that would make her happy: To grow her company and have a good reputation
4.Idea generation
a)Provide education to younger girls in Monday,Wednesday, Friday and workshops on Tuesdays and Thursdays. Also for older women : provide half-day classes on the weekends to continue their education.
b) Run seminars on workers' rights
c) Create partnerships with big brands, in order to collaborate with workers from all over the world, credit and pay them to provide products inspired by their culture and not only.
d) Organize fundraising events in major cities, selling their products to provide them the tools they need and raise awareness among customers.
e) With the help of volunteers studying film-making, creat mini-documentaries, which will be uploaded on our instagram page.
f) Provide these women with a twice-a-year health-check
g) Invite every year the 10 best employees to a 10-days mini-training on couture dressmaking.

5.Idea selection
Idea c)
6. Storyboard
After a recent trip to Kenya, D.R. is feeling inspired by the Kenyan culture and wants her collection to reflect on that. Through our app, she finds the place she is looking for to collaborate with the right people. Then, Nduta and her co-workers will make the products, which will be sold and Nduta and her co-workers will be credited and paid.
7.Prototyping
I will need advice from more experienced people to learn about the obstacles of this idea and also I will do more research on the supply chains of big brands

DESIGN CHALLENGE

cinznsp — 2018-05-11 19:43:14 UTC

1. FOCUS

Agenda: Cultural

Issue: Consumption & Waste

2. REFRAME

How we might…:

· Encourage consumers to keep their clothes longer and by that reduce consumption and waste levels?

· Reduce the impact of discarded clothes on landfill and environment?

· Optimise the recycling and reuse process for discarded clothes to increase effectiveness?

· Encourage consumers to buy into more sustainable products?

Selections:

· Encourage consumers to keep their clothes longer and by that reduce consumption and waste levels?

3. PARTICIPANTS

· Andrea – 33 male, Comms Manager for LiiL brand, based in Italy. Single, likes football, skiing and outdoor activities, Very sociable and close to his family and especially his two nieces. Sometimes he feels his job as a marketeer is lacking purpose. He would love to be able to achieve a sense of accomplishment through his job, feeling that he has contributed to something meaningful.

· Laura – 36 female, Customer Experience Associate for LiiL brand, lives in London. Mother of a 2-year-old. Juggling between work and her family she still manages to enjoy yoga and runs in the park with her friends. She is the queen of efficiency, believes every purchase she makes should be a lifelong investment and wishes more people had her appreciation for quality over quantity. She hopes in a healthy future for her child in a healthier and more responsible world.

· Sandra – 22 female. Fashion Design Student, lives in London. Loves music, climbing and charity work. Loves shopping, but she wishes she was more responsible with her wardrobe and not indulge in fast fashion. She would love after university to get a job that will allow her to make a contribution with sustainable fashion design.

4. IDEA GENERATION

· Enhanced care and wear instruction labels to be attached to the garment and guide consumers to preserve it longer

· Host a series of educational workshops and events to raise awareness and educate consumers to buy quality over quantity

· The “50 times” challenges, a social media viral campaign spearheaded by celebrities, inspiring consumers to wear one piece up to 50 times over 3 years

· A wardrobe optimiser app that helps customers to rationalise their closet, and encourage them to restyle with existing pieces and only buy what they need

· The “Live in it Longer” Program. A 3-year guarantee program that offer customers a full how to care consultation and repair service + option to mend and upgrade their garment with a selection of patches created from fabric leftovers from the production process

· A “garment-carer” start-up kit provided by the brand, including detergent and a discount for accredited dry-cleaner

· A “care and wear” customer service + forum, powered and moderated by the brand, but with customers contributing on contents sharing tips on how to look after your garment for longer.

· A “style and care” club, with seasonal gatherings to share tips on how to refresh your wardrobe with few pieces and treasure your garments for longer

· An education media campaign that informs consumers of the environmental and social impacts of the rising consumption and waste.

· A “Slow” festival, a yearly event involving talks, workshops, etc promoting slow fashion, living, food alongside good quality, clean environment and fairness for both consumers and businesses.

5. IDEA SELECTION

· The “Live in it Longer” Program. A 3-year guarantee program that offer customers a full how to care consultation and repair service + option to mend and upgrade their garment with a selection of patches created from fabric leftovers from the production process.

6. STORYBOARD

Designer Idea name: LiiL (Live in it Longer)

· Andrea creates a 360 campaign to launch the LiiL program across social media and in-store

· Sandra learns about the campaign from her social media feeds and decides to buy a sweater associated with the LiiL program

· In store Laura helps Sandra with her purchase, introduce her to the program with a “how-to-care” tutorial and hand her over a start-up kit with a few essentials that will help her look after her sweater

· …2 years on, Sandra is still wearing her sweater, which she loves, and is happy as thanks to Laura’s efficient tips she now looks after her sweater and treasure it for longer

· ..3 years on, Sandra decides to bring the sweater into store for repair as the fabric on the elbows have been thinning out. Laura assists her in selecting the patches made out of fabric leftovers to mend and refresh the look of her sweater

· …a few weeks later, Sandra is loves her renewed sweater, and posts a photo of her wearing it on social media tagging it #Liveinitlonger. Sandra and Andrea see the photo and are happy to know their effort in promoting the program helped educating people in buying less to live longer.

7. PROTOTYPING

How to carry out a test:

· Run a fake social media campaign

· Run an in-house trial with in-store, customer service and support team

What I hope to learn:

· Potential interest from customers into the program

· Receive feedback from the staff on the actual challenges on running the program

Creating a Culture of Fashion to avoid waste and consumption

serra_angela — 2018-05-12 07:05:57 UTC

How might we… create a culture for keeping clothing items for years?
How might we… avoid people to buy many low quality, short life dresses?
How might we… create a network to recycle/reuse garments?
How might we… create a "slow fashion" culture with garments that last for years and not only for one season?

Brainstorming

Label clothes with "expected life": how many time I can wash them?
Design clothes that can be easily recicled
Channel where people can share how they repair, recycle clothes
Dedicate an area for "service" for repairing or refurbished dresses
Shop area where people can sell back used clothes and get some credit for buying new one or "refurbished"
Channel where people can show how they still wear an old garment (in special occasions?)
Arrange some swap parties for exchanging dresses
Label clothes for traking their life, building an instagram channel channel where people can share how, where, when their are wearing dresses

People
Rapper, man 30 years
Young boy 20 years
Worker, likes to see his dresses used many times by differnt people
Story board
Rapper Man, young, buy a garment post photos and sells/give back to the shop, young boy buy the same used garment and post photos of the dress, sell back to the shop, lots of paople will be using the same dress many time, the shop activity can be repairing, washing, and so on....
Describe a couple of ways you might be able to test your idea for real:

Do it in the shop .
Check with my friends.

What I want to learn

Would people buy something better than what they had or they will prefer to "refurbish" their wardrobe?
have the worker enough ability to refurbish things so that they can go back to real life?

Prototype
Ok, not easy task... Involving people... I am tinking about the reusing / refurbishing old dresses, there are many small shops doing it, what can I do different from the others? Creating a connection between the dress and the person? Ok, new idea: what if we give an ID number to people that buy a gament, say a dress #1234. Then they can post own pictures in a instagram page with #ID1234 and showing the life of their garment while wearing in different sutiations or places, when they give bach the garment the person that buy it will use the same #ID1234 to post own pictures with same garment. If we start with famous people we can create a culture about it... as a "Dresscrossing". Would you like this 'prototype'? The others will see same model of dress used in many different way

How might we drive consumer interest in more sustainable materials

2018-05-12 16:26:52 UTC

Social Agenda; Issue - Modern Day Slavery

annelihallik — 2018-05-12 19:15:25 UTC

How might we… make the make the work done in the factories more transparent?

How might we… create work environments that are safe & reliable?

How might we… guarantee that the workers get paid a fair salary and don’t need to work over-hours?

How might we… increase the visibility of the workers?
Brainstorming:

Images of the workers on the swing tags of the garments, social media, storyboards
Workers visiting brands
Showroom with the final products in the factories to increase the pride in work
An actual amount from the purchase goes to the factory workers
Motivational posters on the walls of the factory
Customers can win trips to the factories to meet the people behind their garments
Brands exposing the list of the factories
Brands more transparent about their manufacturing processes
Documentaries about the workers - their work, life, dreams & hopes
Workshops with the workers, money goes to the workers community

Storyboard:

Factory creates a channel for workers to introduce themselves & their work. Visualization of their daily tasks - for free. Workshops that teach several techniques (pattern making, sewing, fitting..) - accessible for certain fee.
The channel is partly financed by a brand that produces their garments in this factory. All of the purchases that are made after watching the video, will give a certain percentage directly to the community of the factory workers.
The machinists in the factory will get a chance to challenge themselves and get out of their daily routine.
The designer can learn techniques/ see how the designs are being executed.
The customer sees a video in Instagram on the brands page, and thereafter buys a pair of trousers.
The brand - gains a more trusting and transparent relationship with the factory.
The factory workers - more visible & their skills will be more cherished.
The factory - better treatment of the workers.
The customer will understand better who are the people behind the brand who actually make her garments.
With the profit made, the factory will invest into a resting area which is needed as the work is repetitive and in forced positions.

My Design Question: How might we persuade retail companies that profit does not need to be driven by low prices & volume?

blessness — 2018-05-13 01:47:59 UTC

My Idea:
Start to introduce better quality and eco-friendly fabrics & increase prices slightly by maintaining fashionability.
Do this By:
-Telling the customers a story about each fabric, and the value added by selecting this piece.
-Working with factories to make sure living wages are being paid, and better quality standards are adhered to.
-Stop offering volume deals i.e. "Buy One Get one Free".
-Educate customers in store & on social media about the bad effects of their volume purchasing decisions.
-Eventually offer a 'Take Back' scheme in stores, and resell on website.
Prototyping:
-Start with a small range, and make sure it is kept 'fashionable'.
-Post new images of new garments, and new fabrics on social media and gain feedback.

2018-05-13 04:08:40 UTC

Agenda: Social

Issue: Wellbeing

How might fashion companies work together to improve working conditions for employees in their supply chains?

Solution

Start an organisation that manages the relationships between brands and factories.

Key role within organisation - Portfolio managers:

· Work with one factory

· Manages relationships between brands and the factory

· Identify how many/which brands source products from the factory

· Work with the brands to develop an agreement that governs all of the brands

· The agreement aims to improve the working conditions of employees at that factory, for example:

o Brands must contribute 50 cents per garment to a pool of money that will go towards buying safety equipment for the factory

o Incorporates an ethical policy

o Participate in collective bargaining

· Monitor impact of agreement

· Continuously work with brands to better working conditions

Prototyping:

1. Reach out to owners and ask if they would participate if this program were available? And ask for feedback on

Cultural; consumption & waste

2018-05-13 07:31:42 UTC

How might we communicate with consumers about the impacts of the entire lifecycle of products?

AGENDA: Economic ISSUE: Consumption and Waste

R_O_U_X — 2018-05-13 11:55:22 UTC

Created a short PDF with main idea and then my notes from going through the process. Didn't print the pack, just did it in my notebook I've been using for the course... save paper and all that jazz.

Economic Agenda: Design Challenge Idea

ludovica_mucci — 2018-05-13 15:21:25 UTC

How might we decrease production pace in order to respect natural systems?

E CO CO CO

ac_trouwborst — 2018-05-13 16:45:48 UTC

3 teams: each consisting of a CEO, a marketeer and a fashion designer.

They connect and design a ECO Brand for a small ECO corner in 3 flagship stores, max 30 references.

A YouTube-cannel will be following up on all actions and sales..; Compete and Communicate with your fans!

Who sells this year most ECO clothing and becomes E CO CO CO team of the year..?!!

Ecological agenda: climate change issue

sjsp3000 — 2018-05-13 16:47:49 UTC

Ecological agenda: climate change issue

sjsp3000 — 2018-05-13 16:48:54 UTC

Ecological agenda: climate change issue

sjsp3000 — 2018-05-13 16:50:03 UTC

Ecological agenda: climate change issue

sjsp3000 — 2018-05-13 16:51:43 UTC

Idea: social media page/account creating awareness for sustainable raw materials. Encouraging production, buying and shopping of sustainable products.

Social Agenda: Wellbering

andrew93_4 — 2018-05-13 18:55:35 UTC

HOW MIGHT WE ....transmit messages that they speak about the responsible consumption and create a connection of transparency with the final client?

FINAL BRAINSTORM IDEA:
Make an own detergent, which is sustainable and give

tips of advices on how to lengthen the life of our articles or general how the minimal environmental impact.

The Ecological Agenda

2018-05-13 18:58:11 UTC

Issue: land use and biodiversity.
Reframe: How might we create harmony between fashion and nature? How might we change raw material productions methods to respect nature? How might we involve a respect for sustainable nature alternatives throughout the supply chain? How might we reduce the environmental impact on nature from the start to end of a product’s life?
Participants:
-Cara who is a 21 year old female, full time university student based in London
-Peter who is a 25 year old male that works as a raw cotton supplier
-Lydia who is 37 and works as a fashion designer in London
Prototyping:
- see how many people would go to an exhibition on the raw material supply chain and survey if it would change their outlook on how they buy garments and campaign for brand transparency.
-a mock up of an instagram charity account called Anthropocene that shows the supply chain before ent is ready to be sold and where you can source sustainable clothes from

As a Design Teacher I want to focus on the cultural agenda, and rethink strategies for the Design process

2018-05-13 20:45:06 UTC

Social agenda

labrujamikaela — 2018-05-13 21:23:32 UTC

Social Agenda 2

labrujamikaela — 2018-05-13 21:35:28 UTC

Social Agenda

labrujamikaela — 2018-05-13 21:36:08 UTC

Social Agenda

labrujamikaela — 2018-05-13 21:37:30 UTC

Social Agenda 5

labrujamikaela — 2018-05-13 21:37:50 UTC

Social Agenda 6

labrujamikaela — 2018-05-13 21:38:49 UTC

Social Agenda 7

labrujamikaela — 2018-05-13 21:39:25 UTC

Social Agenda8

labrujamikaela — 2018-05-13 21:40:02 UTC

SOCIAL AGENDA

neuscasalta — 2018-05-13 21:44:34 UTC

SOCIAL AGENDA

neuscasalta — 2018-05-13 21:45:27 UTC

SOCIAL AGENDA

neuscasalta — 2018-05-13 21:45:53 UTC

STORYBOARD

ECONOMIC AGENDA

2018-05-13 22:49:57 UTC

Within the economic agenda I will focus on ideas of textile recycling and excessive consumption.

How to reduce costs in the textile industry through recycling?

Participants:
Carrie (designer of luxury companies) Apasioanada of fashion, loves to cook and do sport, 27 years, maintains a stable relationship. Its goal is to design works of art, unique pieces and that customers know how to appreciate.
William (CFO) 36 years, he likes to spend time with the family, walk in the countryside. Its goal to reduce the costs of the company and take care of the environment.

Social agenda

josefina_goni_b — 2018-05-13 23:49:52 UTC

The social agenda:focus and reframe.

ladydianasolerfernandez — 2018-05-14 00:21:02 UTC

Makethedifference with BRAND

antonellafonseca — 2018-05-14 00:55:54 UTC

I choose the Cultural Agenda and I asked myself how we might create a digital platform for customers were they can figure out more details about their clothes and receive advice to keep the garment in good conditions for more time. As well, to feel compensated with brand's gifts for their loyalty. The main objective is to change the way a brand talk to their customers and create consciousness about the responsibly consume in fashion.
My participants are: Susan (the customer) Matthew (the sales associate, responsible of communicate about the new platform to the customers) and Maria (the artisan).
Makethedifference with BRAND is a mockup of the digital platform.

The social agenda: Identificación participants.

ladydianasolerfernandez — 2018-05-14 01:13:59 UTC

The social agenda: Idea generation and selección.

ladydianasolerfernandez — 2018-05-14 01:32:32 UTC

How we can end with the modern slavery that many women and children are suffering?

2018-05-14 07:04:59 UTC

Respect, equality and fairness are the three words that should accomplish any kind of business. The issue is avoid that people suffer in order to get your own benefits. Government should help in this problem by establishing laws regulating this, and making all the brands to accomplish it. Also the people have to be conscious about what is happening outside and investigate the brands practices before buying any product.

2018-05-14 07:09:04 UTC

Within the economic agenda I will focus on ideas of textile recycling and excessive consumption.

How to reduce costs in the textile industry through recycling?

Participants:
Carrye (designer of luxury companies) Apasioanada of fashion,
loves to cook and do sport, 27 years, maintains a stable relationship. Its goal
is to design works of art, unique pieces and that customers know how to
appreciate.
William (CFO) 36 years, he likes to spend time with the
family, walk in the countryside. Its goal to reduce the costs of the company
and take care of the environment.
Agatha (Influencer and consumer of luxury brands) 26 years, loves to travel, photography and oriental food. He likes to buy luxury brands for his differentiation and quality, but his work makes her feel very consumerist, want to buy luxury brands that are friendly to the environment

Idea generation
Companies must contribute to reuse garments, textiles even sew to make new garments. Unique, special and high quality for your audience and to make consumers aware of how important it is to carry out these practices .
Selection of Ideas:
Investing in recyclable products and fabrics.
STORYBOARDING:
Carrye deals with the design of unique garments with high quality recycled materials.
William is in charge of analyzing the savings and costs involved and new form of reducing costs and protecting the environment.
Agatha is shopping and sees the designs of Carrye are garments with personality and also with sustainable materials.

Meditate to make fashion change!

kristinapaju — 2018-05-14 07:56:51 UTC

Agenda/Issue: Cultural / Wellbeing

Reframe: How might we connect luxury fashion buyers to themselves and their core essence to help them make better fashion desicions?

Participant 1: Kaja / 35 / Editor in Chef / Estonia, Europe
Participant 2: Vicky / 45 / CEO / London
Patricipant 3: Richard / 30 / Engineer / London

Idea: Wardrobe meditation – a meditation app to rise users self-awareness and inspire sustainable fashion consumption.

Storyboard: see below

Prototyping ideas:

1) Make a survey asking a Facebook community I belong to how likely (if / if not and why) they would use that kind of application.

2) Make a sketched mock-up and ask few people (up to 6 persons) to interact with it to see their comments and reactions.

Outcomes:

1) Test the idea’s feasibility. Based on the feedback consider what to add/remove from the initial idea before trying it out as a prototype.

2) Get immediate feedback from end-users by showing them mock-up design. Test the idea and get deeper under

Children help Children in Bangladesh and learn about sustainability and fashion

2018-05-14 10:02:45 UTC

Agenda: Cultural
Issue: Wellbeing

General Idea: Lux T-Shirts with cool print are sold for children in Europe. The print contains a QR Code that leads to youtube video that explains to children, what sustainability and fashion is. The price of the T-Shirt includes some donation to children in Bangladesh to go school. The project is set up together with Unicef. Workers in factories in Bangladesh can sign up for this project. Their children can get a better education.

Children in Europe learn very early that they can make little changes toward a better world by their decisions.

Follow your rag

2018-05-14 11:46:08 UTC

Follow the status of your worn out clothes through the recycling value chain and get a tax-rebate as thanks for recycling. RFID tag makes it possible an will also enhance the quality of the feedstock for the recycling industry with the digital fibre content archive

Cultural agenda - waste and consumption.

issymummery — 2018-05-14 12:49:57 UTC

Reframe: How might we create meaningful emotional connections between consumers and their clothes?
Participant 1: Boy Wonder, Consumer, UK, aged 8
Participant 2: Elena, Machinist, UK aged 55
Participant 3: Rada, cotton picker, India, aged 8
Idea generation: 1. Adopt a t-shirt - a % of the proceeds of a t-shirt go to WWF or a charity in India to educate cotton workers.
2. Garments on the retail site have links to mini bios and photos of who made them.
3. Factory open day (UK) where customers can see their garments being made and meet the workers involved. They could have a go themselves and take home what they make.
4. Create fashion passports for each garment which shows where it was made, who by and when it is passed on it becomes a history of owners.
5. Host a crafting event where customers can come along with kids and make a soft toy from off cuts for them collection (learning about waste at the same time). These can be taken home and shared on social media.
6. Hold a kids design competition that has an eco theme where the winner gets their design on a t-shirt put into production. They could come along and see it being printed/made up and get a free sample to take home.
7. Take behind the scenes videos to go on social media at suppliers and producers so the customers can get a real free of how their garments are made and feel involved in the process.
Idea selection: Hold a storytelling event or puppet show about a garment that tells a story. Where it came from, where it has been, who wore it, what happens to it. Participants would be interviewed for the story. Could be turned into animated film. Customers invited to join in by wearing their favourite garment
and telling us what's special about it and use social media to share.
Donations or a % of proceeds of the t-shirts go to a charity helping to educate Indian cotton workers.
Storyboarding: Tales of a t-shirt (storytelling/animated film)
1. Rada the cotton picker is being interviewed for her role in the t-shirt story. She is proud to be part of it and help others go to school.
2. Elena the machinist is being interviewed for her role as the in the t-shirt story. She is happy to be acknowledged for her skills.
3. The tales of a t-shirt are put together to create a story/film including Rada and Elena.
4. Boy Wonder is excited to do something fun with friends and family - they are going to see a storytelling event about a t-shirt just like his!
5. Elena is excited to see her role brought to life by the storyteller and to meet Boy Wonder who is wearing a t-shirt that she made.
6. Rada watches the video/animated film of the t-shirt story at her school. A percentage of the profits of the t-shirts and donations from the storytelling event help pay for her and others to go to this school.
Prototype: 1. Put together a photo board with key images to show the story 2. Illustrate some storyboards for an animated film. 3.Put together a small illustrated book of the story.
- How to express the story best, as a book that is used by a storyteller or as an animated film? - a storyteller has the human touch so might work best and if the book is beautifully illustrated then it could be used to animate too.
- How to best stimulate an emotional connection between the viewers and the participants in the story? Use the t-shirt as an actual character?

hi everyone,

2018-05-14 15:13:11 UTC

I choose the cultural agenda, and the waste and excess of consumption issue to work with.
I have to admit the exercise was more difficult than expected...and I wasn't totally satisfied with the outcome in the final steps, but OK it's a first attempt so hope you enjoy a and comment!
thanks,
Paulina

CULTURAL AGENDA: consumption and waste: how Ron spread conscious purchase behavior

2018-05-14 20:15:28 UTC

Isabella Tonelli

belmarcosta — 2018-05-14 20:25:09 UTC

belmarcosta — 2018-05-14 20:27:08 UTC

belmarcosta — 2018-05-14 20:27:48 UTC

belmarcosta — 2018-05-14 20:29:53 UTC

belmarcosta — 2018-05-14 20:32:43 UTC

belmarcosta — 2018-05-14 20:33:38 UTC

ronellebb — 2018-05-14 20:59:44 UTC

ronellebb — 2018-05-14 21:01:07 UTC

ronellebb — 2018-05-14 21:02:44 UTC

ronellebb — 2018-05-14 21:03:26 UTC

ronellebb — 2018-05-14 21:03:58 UTC

ronellebb — 2018-05-14 21:05:29 UTC

I chose box no 9 (Business Idea)

ronellebb — 2018-05-14 21:12:04 UTC

ronellebb — 2018-05-14 21:13:08 UTC

Andrea Idea design

cujar_andrea — 2018-05-15 02:04:14 UTC

Social Agenda, Water stress issue.
Why is it important to take care of the water?
First actress: Her name is Clara. She is 35 years old. She is a Biology and Ecology Teacher. She lives in Bogota-Colombia. She is married with a Spanish man and she has a daughter.
Clara likes to read, to draw and to travel.
She has been working for a primary school for the last 5 years in Colombia.

She enjoys strolling in the nature with her family.
She loves her job, loves to teach and she uses technology a lot. For example she uses ecology applications like tools in her lessons.

She wants to transmit in her lessons the love she has for the elements of the nature.

Second actor: His name is Arthur. He is 10 years old. He is a student. He lives in Bogota-Colombia. His father is French and his mother is Colombian.
Arthur visits his grandparents each summer in France. He loves the sea.

He likes the ecology lessons and loves to do experiments in the laboratory.
He enjoys finding "The solution" to all the problems. He is very curious and intelligent.
Arthur uses the internet to make his homework with his father's consent.

He wants to understand why water is scanty in some countries.

Third actress. Her name is Maureen. She is 40 years old. She is an environmental researcher. She is from Chile and today she lives in Scotland with her husband and her two daughters.

She loves to travel, to swim and to read. She loves animals and photography.

She has been working for Edinburgh University for the last 5 years. She studies environmental problems in relationship with water. She worked like a voluntary in Africa and in India.
Maureen uses the technology like a tool in her work.

She prepares a book for children which explains why water is important. She shows different examples and photos in her book.

Education is the key to success!!

Design Challenge, Cultural Agenda, Waste & Consumption

janegrice24 — 2018-05-15 08:43:56 UTC

The long shot, individual sheets to follow

Sheet 1

janegrice24 — 2018-05-15 08:54:15 UTC

FOCUS

Sheet 2

janegrice24 — 2018-05-15 08:58:05 UTC

REFRAME

Sheet 3

janegrice24 — 2018-05-15 08:59:40 UTC

Joe

Sheet 4

janegrice24 — 2018-05-15 09:00:17 UTC

Lisa

Sheet 5

janegrice24 — 2018-05-15 09:00:54 UTC

Patti

Sheet 6

janegrice24 — 2018-05-15 09:01:28 UTC

IDEAS GENERATION

Sheet 7

janegrice24 — 2018-05-15 09:03:24 UTC

STORY BOARDING

Sheet 8

janegrice24 — 2018-05-15 09:04:05 UTC

PROTOTYPING

Suzanne Delaney, Cultural - Consumption and waste

suzi6 — 2018-05-15 10:05:25 UTC

HOW MIGHT WE INCREASE CONSUME USE IN ORDER TO REDUCE WASTE?
Identify participants
Lucy, single and 27 - Designer for high street ladies wear brand, London.
Enjoys travel, vegan cookery, yoga, dislikes wastefulness. Worked for the company since graduation, currently saving for a mortgage. Enjoys the creativity of her job but priority on bottom-line profit prevents her using more sustainable materials, and better quality manufacturing techniques. Uses Instagram. She would like an executive-level understanding of ‘designing-in’ sustainable fabric innovations and better quality make-up to be more competitive.

Mimi, single,
32 - Retail marketing executive for high street brand, London
Enjoys travel, marathons, cycling and shopping, dislikes laziness. She works 12 hours per day and spends her money on her apartment, clothes and holidays. She heads a team of 10 people and is currently frustrated by some negative exposure from Greenpeace reporting several thousands of tonnes of the brand’s unsold clothing, along with numerous negative environmental impacts reported industry-wide. She is concerned how to maintain and grow profit and market share, without more forward-looking sustainable initiatives.
Rosie, student. Likes travelling, meeting up with friends, bee keeping. Dislikes cruelty to animals and plastic waste. Saving to travel to Bali and help repair the Reefs. Frustrated that most people do not care about the environment. Would love the world to be a safer and more caring place.
Brainstorm:
Design for longer life - agree cost price strategy to use better quality fabrics that are also sustainable eg organic cotton, recycled polyester
Design for durability - better quality garment components and manufacturing techniques, embrace innovations
Design a range made entirely from recycled textiles, encouraging consumer recycling of garments
Reduce size of range and concentrate on more classic, staple designs and less high risk/high fashion/trend items
Get comments/feedback/suggestions from garment makers on better technique versus time spent
Marketing strategy - ‘Buy Better’ campaign to promote emotional attachment to clothes by seeking ‘better quality, not quantity’
In store and YouTube video to expose the stats and facts of textile waste at landfill and the consequent pollution, followed with positive visuals of QUALITY AND SUSTAIBILITY from organic raw materials, British manufacturing base, recycling innovations and so on
Offer free repair service so that consumers to encourage longer life
Offer an ‘up-cycling’ service
Provide ‘recycling’ areas with a voucher to spend in store
Chosen idea -
‘Run a brand marketing campaign to expose the facts and stats about garment waste at landfill and it’s negative consequences, followed by the brand’s own Garment Journey promoting a sustainable process where clothes are created with love and empathy, inspiring an emotional purchase.’
STOREYBOARD -Mimi calls a meeting including Lucy from design and management to discuss an in-store marketing video - to combat the grim reality of garment waste to landfill. They cannot afford more negative press and must promote a positive, caring attitude if they are to be competitive. How can they increase consumer use?.
Lucy is excited at the opportunity to show her sustainable fabric ideas and Fair Trade initiatives. She also discusses customer returns to underline poor manufacturing and fabric where they have cut costs. They must improve quality to extend garment life. She suggests her team visit their manufacturer in Nottingham to discuss better techniques. Mimi gets her campaign budget. Lucy gets to design a sustainable range with higher price points.
Mimi and Lucy travel parts of the supply chain to film the Garment Journey for the video including organic cotton farmers, wool from quality animal welfare farms, and promoting ‘British made’ from Nottingham - so that customers are encouraged to ‘buy better’ and value their clothes.
They will hit YouTube, Instagram and the website. Want to reach the Millenials.
Plan to offer free repairs and incentivised recycling.
PROTOTYPE-
Arrange focus groups and show them a mock-up of the campaign’s key statistics; demand, use and waste to landfill. Use photos, followed by video footage of the sustainable supply chain.

Present a questionnaire in store, on Instagram

Did they know that demand for clothing has doubled in 15 years?
Did they know that in Europe 75-80% goes to landfill within a year?
Did they know that garments in landfill release harmful chemicals and greenhouse gases that pollute our air and water ways?
Would they be prepared to buy fewer items, if it meant pursuing higher quality for a longer life?
Would they be interested in free repairs?
What does ‘upcycling’ mean?
What do they currently recycle?
How important is ‘fashion’ and ‘trend’?
What items do they always need in their wardrobe?
Do they know where their nearest garment recycling centre is?
Do they know the difference between organic cotton and conventional cotton?

Both exercises help us to understand levels of awareness, purchasing patterns, importance of trend versus classic, and willingness to change ‘garment use’.

Cultural - Modern day slavery

kristina_demchyshyna — 2018-05-15 12:48:50 UTC

even though this particular issue was not on the list. I still found it worth of working on. I
t was a great chance to start thinking wider

Ecological Agenda - 1.reframe

ilariafumagalli — 2018-05-15 12:51:54 UTC

Wow, for me (engineer) be creative was a big challenge! At the beginning scaring, but then really intersting!

2. Identify partecipants

ilariafumagalli — 2018-05-15 13:00:49 UTC

SOFIA

2. Identify partecipants

ilariafumagalli — 2018-05-15 13:01:31 UTC

Bayar

2. Identify partecipants

ilariafumagalli — 2018-05-15 13:02:03 UTC

Bendt

4. Idea generation

ilariafumagalli — 2018-05-15 13:02:43 UTC

5. Story boarding

ilariafumagalli — 2018-05-15 13:03:32 UTC

6.Prototyping

ilariafumagalli — 2018-05-15 13:03:48 UTC

Social Agenda

corinamunteanu20 — 2018-05-15 13:45:58 UTC

1. Focus:

a. Social Agenda – Wellbeing (Human & Animal)

2. Reframe:

a. How might we make our customers aware of the hard work behind a piece of art or even a 2€ t-shirt?

b. How might we show what is the impact of our ignorance?

c. How might we protect all people working in the fashion industry?

d. How might we prevent overconsumption when we (brand) what to make profit; what is the values you promote?

How might we make our customers aware of the hard work behind a piece of art or even a 2€ t-shirt?

3. Identify participants:

a. Participant 1: Woman, 23 years old, studies at a prestigious university in London, loves going out with friends, listen to music and travel, wants to be a fashion designer and is inclined to be very sustainable but still has a lot to learn.

b. Participant 2: Man, 35 years old, works in a big luxury fashion group in Italy – in communication, loves fashion and follows every trend, loves to party and travel.

c. Participant 3: Woman, 27 years old, works as a layer in Italy, Is almost all the time at work or traveling with work, shops almost everything only, considers herself very conscious about life and herself.

4. Idea generation: (5-10 ideas)

a. Do a movie/documentary about life as a garment worker in Bangladeh & a craftsmanship that works in Italy.

b. Fundraiser Campaign to promote wellbeing and sustainability, invite a motivational person that achieved great things in life.

c. Adverting campaign on all social media means including influencers (real life example: Fashion Revolution).

d. Social media influencers – empowering sustainability, quality over quantity, beauty.

e. Show “behind the scenes” of your own company – what is the environment your are creating for people.

f. Show videos of ex: How many pieces you need to have to do a Made to Measure suit jacket.

g. Show why fast fashion is encouraging overconsumption and poor quality.

5. Idea selection:

Adverting campaign on all social media means including influencers (real life example: Fashion Revolution).

6. Storyboarding:

a. All participants see the campaign on social media, they all stay a lot on instagram, facebook, read the news, etc

b. Working in fashion you have to be as much as possible up to date with everything, even if it is not your sector, and sustainability and the dangers, conflicts that is provoking today are topics that we need to listen, learn and share

c. For any person, no matter the profession, I believe it is interesting to learn that your jacket actually costs 60% less than you paid for, or it was done by a professional, or made by a child…

7. Prototyping: I have chosen this example, happening today in our lives with the Fashion Revolution campaign, because I have seen and read a lot in this matter but this social media campaign had made my job better, made me more conscious and I also got involved in the movement.

a. I engaged in “Who made my clothes/I made your clothes” campaign, personally and also convinced people in my work place to do so

b. Also an examples: vending machine with 2€ t-shirts, where when putting the money the machine tell you the story that made that t-shirt, lives somewhere in Bangladesh, works in poor dirty conditions, and probably earns 20 cents per day

c. I would put in my store windows beautiful pieces not sued, and say how many meters of materials I used, how many beads, pearls, buttons, etc (of course I would promote sustainable gorgeous fashion pieces)

d. I would promote my own sustainability in store with huge smart mirrors

e. Digital technology in store, give the customers the possibility to check in the smart fitting rooms where this piece has come from.

f. Social media campaigns

g. Influencers and fashion ambassadors

h. Myself as an example

Design challenge - Social agenda - 2. Reframe

arydb — 2018-05-15 14:42:41 UTC

Wellbeing (Human & Animal)

Design challenge - Social agenda - 3. Identify participants - Silvana

arydb — 2018-05-15 14:45:47 UTC

Wellbeing

Design challenge - Social agenda 3. Identify participants - Paola

arydb — 2018-05-15 14:47:39 UTC

Wellbeing

Design challenge - Social agenda - 3. Identify participants - Alessandra

arydb — 2018-05-15 14:49:14 UTC

Wellbeing

Design challenge - Social agenda - 4. And 5. Idea generation and selection

arydb — 2018-05-15 14:50:32 UTC

Wellbeing

Design challenge - Social agenda - 6. Storyboard

arydb — 2018-05-15 14:52:26 UTC

Wellbeing

Design challenge - Social agenda - 7. Prototype

arydb — 2018-05-15 14:53:39 UTC

Wellbeing

Social agenda - wellbeing

roel_hendrickx — 2018-05-15 18:21:20 UTC

I swear I wrote this down before reading the example ;-)
I thought of measures to improve wellbeing in a typical Asian factory where garments are produced at high speed. Relatively small measures in the factory can completely change the feeling of a person working in it. By creating the soothin illusion that the noise of machines is in fact the sound of a forest, or of the see.

Cultural Agenda - Inclusiveness & Interaction to fight fast fashion consumption and waste

eloramajean — 2018-05-15 18:27:59 UTC

Connect to make it real and learn from each other

laurarojasp23 — 2018-05-15 19:08:16 UTC

Zerobarracento focus

2018-05-15 19:53:10 UTC

1. Agenda: cultural
2. Issue: consumption & waste
3. Reframe: "how could we preserve traditional regional knowhow?" "can we really preserve culture in the era of digital" "how can we interlace tradition and innovation?" "is the materi waste really the most impactful on the future of the earth?" SELECTED:
"how can we interlace tradition & innovation so that we reduce the waste of cultural values?"
CHARACTERS:
1. Biella male spinner (40yo) with deep technological know how for the most refine wool"
2. Treviso based handweaver (60yo), with 40 years of experience looking to new ways to speed up her business and her passion"
2. young milano based female designer (20 yo) hoping to highlight italian know how, tradition and innovation. Expert in the zer waste pattern making technique.

Brainstorm ideas:
1.create a shared working space where the three actors can exchange knowledge.
2. create an online platform where the three players, and similar professionals, can link one with the other
3. share the store of the three on a article on Vogue or similar media, starting on the idea of how the three see sustainability.
SELECTED IDEA:
create a brand that, season after season, uses the knowledge of the three to create unique and valuable pieces. CReate a strong story telling.

1.FOCUS Social agenda Modern day slavery 2.REFRAME How might we eliminate slavery and ensure good working environment for employees? How might we abolish gender and social status inequality? HOW MIGHT WE ENSURE THAT NO CHILD WAS EXPLOITED OR LABOR FORCED IN MANUFACTURE? How might we help to eliminate child exploitation and forced labor ? 3.PARTICIPANTS Daniel, 12 – Farmer, lives in China- the oldest from 5 children - playing football and reading books - would like to become a doctor- helping his father farming cotton - daily challenges are chemicals used for farming- cannot enjoy his childhood as he has to help his family- started work when he was 8 years old - has simple mobile phone who he borrows from his mother when going outside ONE THING MAKING HIM HAPPIER: Better living condition for him and his family Emma, 25 – factory worker, Bangladesh- single mother of two ( 7years and 2 years old)- living in one room with her parents, sister and Brother and niece- she likes spending time with her family and children- most of the time she Works overtime and see her children only once a day for an hour- she struggles with low wages and no overtime not being paid in time or at all-working in factory for 5 years- has an old phone only for messages and calls- she loves making clothes, if she has time she sew something for her kids. ONE THING MAKING HER HAPPIER: Spending more time with her kids and ensure better life for them Melanie, 34 – Fashion designer ( she has small boutique), London- she is single, no children- loves party and travelling- Most of the time she is in Office developing her next collection - she is interested in different cultures- tend to spend her free time with her family- she has two iphones, Mac and ipad – she is conctantly on devices- would like to become well known and earn more Money to expand her business- daily challenge – finding inspiration and design something appealing to people. ONE THING MAKING HER HAPPY: Get more funds to be able to expand her business Joel, 19-graphic design student– London- gay, having boyfriend-likes to dress up, museums and galleries- interested in sustainability and sustainable sources- Works in Mcdonalds part time- goes to clubs- he spends most of the time on smart phone and mac - would like to finish his University and set up his own graphic design company ONE THING MAKING HIM HAPPIER: Finding job in his field with a good salary 4.IDEA GENERATION Videos about how the garments we buy were made and by whom. A brochure were all steps of production are described and everything about factories and producers. Designers to choose sources and factories where is no forced or child labour and go to see them before production starts and have somebody there to supervise the working conditions. Having labels on a garments which says – ethical sources with good environmental conditions for its employees and minimum age of employees Install cameras in factories where designers can see if any rules were broken. Facebook group or website for producers, factory workers, designers or costumers where they can interact, share their stories and help each other. Designers to march together and ask for strict rules and rights for factory workers and employers. Fixed working hours that cannot be broken. Tours for tourists or customers and consumers to see factories and their working conditions. Having names on the garment of every person who contributed to it during manufacture and having the online website where all workers have a profile with their details and Picture – consumers can see who made their garments. 5.IDEA SELECTION Having names on the garment of every person who contributed to it during manufacture and having the online website where all workers have a profile with their details and Picture – consumers can see who made their garments. 6.STORYBOARDING Melanie creates website. She goes to see factories and register everybody including factory worker Emma on the website.She goes to see farmers and signs contract with father of Daniel which restricts Daniel to work and she asks him to go to school where she can check his attendance. Melanies garments arrive and each one has a names of people who contributed on it. Joel goes and buys T-shirt and he checks on website that Emma and Daniel father were among those who produced his T-shirt. 7.PROTOTYPING Do a survey and ask people about their opinion towards our idea and support it with leafletsDo an instagram hashtag and fake account to see if people are interested I await some positive and negative responses as well as any criticism and advice how to improve our idea

janusskaja11 — 2018-05-15 21:09:49 UTC

Cristian Hernandez Share your idea

2018-05-16 06:12:14 UTC

Design Challenge

2018-05-16 06:28:39 UTC

Ecological Agenda- Water Stress

Brainstorm Ideas
-an app that tracks the amount of water you save based on your fashion habits
-an online community of people who share ideas and brands
-an initiative that hosts yearly events to showcase sustainable fashion brands while educating on ocean conservation
-app that connects designers to sustainable suppliers
-contest for developing an innovative textile that helps eradicate plastic pollution
-campaign of guerrilla marketing/art installations
-thrifted tees are up cycled by artists and auctioned off in support of ocean conservation
-a series of fashion flash mob shows at public beaches, where models wear outfits made of ocean plastics

Cristian Hernandez share your idea

2018-05-16 06:29:22 UTC

Cristian hernandez share your

2018-05-16 06:32:35 UTC

Cristian Hernández share

2018-05-16 06:34:11 UTC

Cristian Hernández share your i

2018-05-16 06:34:11 UTC

Cristian Hernández share

2018-05-16 06:38:23 UTC

Cristian Hernández.

2018-05-16 06:40:14 UTC

Cristian Hernández share

2018-05-16 06:40:17 UTC

Cristian Hernández shar

2018-05-16 06:42:32 UTC

Bonnie Horne - Culture - Consumption and waste.

2018-05-16 13:26:17 UTC

How might we create a culture that accepts and engages with a circular economy

How might we create new opportunities in rural areas to avoid the migration to big cities and the loose of local skills?

lapypol — 2018-05-16 18:36:02 UTC

1 FOCUS

1a Cultural Agenda

1b Wellbeing

2 REFRAME

2a 1 - How might we empower rural women?

2 - How might we enhance existing skills?

3 - How might we develop new skills locally?

4 - How might we create new opportunities in rural areas to avoid the migration to big cities?

2b How might we create new opportunities in rural areas to avoid the migration to big cities and the loose of local skills?

3 IDENTIFY PARTICIPANTS

PARTICIPANT 1

Marta - 52 Female

Artisan weaver

Guichón, Paysandú (Uruguay)

Married, with 2 children and 2 grandchildren.

Likes gardening (when she has the time to do it).

Enjoys meeting with friends on weekends.

Has been working at home for an artisanal brand for ten years, after loosing her job in a factory that got closed.

Daily challenges: back pain.

She has bought a smartphone and her eldest grandchild is teaching her how to use it.

She wants to retire at 60 years (legal age in Uruguay) to be able to enjoy her grandchildren and travel the country with her husband.

Wants to pass on her skills and knowledge to others.

She would be happier spending more time with family and relaxing.

PARTICIPANT 2

Victoria - 45 Female

Textile designer

Young, Río Negro (Uruguay)

Married, with 3 children.

She's from the capital city but moved to the countryside 15 years ago due to her husband's job. It was then that she started an artisanal brand, working with and training local rural women.

She enjoys working, she needs to in order to help her family and the community have a better life.

She cares that what she produces is done ethically, but sometimes it gets difficult to ensure all year work for the artisans.

She spends lots of time on the phone talking to suppliers, artisans and customers.

She would love to have more time to develop the business.

She would be happier having a better work life balance.

PARTICIPANT 3

Julieta - 17 Female

Student

Algorta, Río Negro (Uruguay)

Single, no children

She was born and raised in the countryside.

Likes socializing.

Spends lots of time on social networks.

At 18 she's supposed to move to a bigger city to study but she doesn't feel prepared and don't know what to study. Even if she knew, her parents couldn't afford it.

She loves fashion and follows the last trends on her smartphone.

She would be happier if she knew how to design her future life.

4 IDEA GENERATION

1. Organise workshops at high school teaching students local artisan skills.

2. Create summer internships at the artisanal brand for local young students, allowing them to work along the whole production chain.

3. Promote a design contest on social networks for people under 25.

4. Train students and artisans in sustainability.

5. Invite Communication students to film a documentary in the area focalised on local production and sustainability.

5 IDEA SELECTION

Invite Communication students to film a documentary in the area focalised on local production and sustainability.

All other activities could be carried out and be part of the documentary.

6 STORYBOARDING (everything is filmed by Communication students to be part of the documentary)

1. Julieta finds in Instagram advertising about a Design Contest held by a local artisanal brand.

2. Victoria organises workshops to train artisans and students in sustainability.

3. Marta conducts a workshop focused on weaving techniques, also some friends come to share their knowledge on dyeing and spinning.

4. Months later Julieta (who has attended every workshop) decides to stay home and starts working with Victoria. She acquires artisanal skills and travels once a month to the capital city to attend semi presencial marketing courses, which she follows in her laptop everyday.

5. Some years later Victoria starts to delegate tasks to Julieta, who has become her right-hand person. That allows her to focus on the business and the brand finally begins to grow. They also visit together international fairs to meet potential customers. Sometimes Marta travels with them.

7 PROTOTYPING

1. Launch the Design Contest in Instagram to inspire youngers to participate, the prize will be a summer internship at the artisanal brand.

2. Start the workshops to set the interaction between artisans and young students.

Ecological Agenda

aurelie_reny — 2018-05-16 20:32:56 UTC

1st part
1. Focus

Task 1a — Select an Agenda : Ecological

Task 1b — Select an Issue : 4 of them (land use & biodiversity, water stress, climate change, hazardous chemical & pollution)

2. Reframe

Task 2a

1.How might we create a standard environment footprint knowledge on product that we buy?

2.How might we obtain from the beginning to the end going through the supply chains information of the EP&L of the product that we buy

3.How might we create the traceability of a garment with an app from raw material to finish product in shop and inform the customer on the EP&L

Task 2b — Now select one and write it here:

3.How might we create the traceability with an app of a garment from raw material to finish product in shop and inform the customer on the EP&L

3. Identify Participants

Participant 1

Name Pierre

Age&Gender 35 male

Occupations&Locations Cotton Farmer in Asia

What one thing would make this person happier? Work his land in a sustainable without hazardous product

Participant 2

Name Paul

Age&Gender 45 male

Occupations&Locations Factory Director transforming cotton from the field to fabric based in Asia

What one thing would make this person happier? Produce a 100% sustainable fabric

Participant 3

Name Jacques

Age&Gender 50 male

Occupations&Locations Manufactory Director from fabric to garment based in Asia

What one thing would make this person happier? Produce a 100% sustainable garment

Participant 4

Name Nicole

Age&Gender 40 female

Occupations&Locations Retailer in France

What one thing would make this person happier? Sell a 100% sustainable product

Participant 5

Name Claire

Age&Gender 25 female

Occupations&Locations Student in France

What one thing would make this person happier? Buy a 100% sustainable product

Ecological Agenda

aurelie_reny — 2018-05-16 20:35:30 UTC

2nd part
4. Idea Generation

1. Have a code bar to be scanned (like price) on the finished product which gives information to the customer on its EP&L and traceability of all actors of the supply chain. Using a standard form/WW system that all authorities could have set up in their own countries. All actors of the supply chains need to be transparent and provide information on their work, being more and more responsible

5. Idea Selection

Sorry I have only one idea since the beginning based on traceability

6. Storyboarding

1- When Pierre is selling to Paul the cotton, Pierre should provide the standard form/ WW system giving information on his global EP&L and in detail on the 4 issues

2- When Paul is selling to Jacques his fabrics, Paul should provide the standard form/ WW system giving information on his global EP&L and in detail on the 4 issues + Pierre standard form

3-When Jacques is selling his garments to Nicole, Jacques should provide the standard form/WW system giving information on his global EP&L and in detail on the 4 issues + Pierre & Paul standard forms

4-When Nicole is selling her garments to Claire, Nicole should provide the same standard form/WW system giving information on her global EP&L and in detail on the 4 issues. This garment will have a bar code to be read via an app where you can see a menu with all the actors of the supply chain

5- Claire will have access to participant’s information with the standard forms.

7. Prototyping

The app:

When you open it, you can read a main menu where you can see the global EP&L of this specific product with the detail on the 4 issues.

Then you have a list with different folders. Each file will be dedicated to 1 actor of the supply chains because Nicole has received all the information. Claire can look at the result of every single actor of the supply chains. If Claire finds 1 of the participant is showing good results and makes efforts, she will be able to donate whatever she wants to this company. If a company has no information to share, this company should just appear with blank information. Meaning it is not transparent.

Cultural Agenda by way of consumption & Waste (with a bit of diminshing resources thrown in for good messure)

2018-05-16 22:36:51 UTC

1: how might we elevate consumer appreciation (thus choice) of quality materials and skills to reduce consumption and waste?

Cultural Agenda

amywilliams_studio — 2018-05-16 22:50:27 UTC

Consumption and Waste with an underpinning of Diminshing resources..
3 participants for the resulting project...
How might we heighten consumer awareness for appreciation of (thus ownership of) fashion built with quality materials and skills?
Create an interactive survey and learning site for EACH and every single garment. Answering info about each fabric, the garment's fit and construction details, the design and finishing details that make the garment unique and quantify the time/costs/human touch involved in each supply chain step.
Show consumers what questions to ask and what info to gleen for a better and happier purchase. Side effect: customer survey information can help to support the art of fashion by raising the profile of the practice of fashion making.

Cultural Agenda...the additional images of participants

amywilliams_studio — 2018-05-16 22:58:56 UTC

Cultural Agenda...the thinking brainstorming

amywilliams_studio — 2018-05-16 23:00:15 UTC

Cultural Agenda...the final step of storyboarding

amywilliams_studio — 2018-05-16 23:01:01 UTC

Ana Capeleiro Focus on the Social Agenda - Wellbeing

2018-05-17 10:37:30 UTC

For me personally The social agenda and Wellbeing of workers is very important, long working hours and lack of free time to spend in their hobbies and passions can be resolved by creating platforms to better these people lives.

Cultural Agenda

oli_vokalova — 2018-05-17 11:38:58 UTC

Focus: Consumption and Waste

Cultural Agenda

oli_vokalova — 2018-05-17 11:49:23 UTC

Focus: Consumption and Waste

Cultural Agenda

oli_vokalova — 2018-05-17 11:50:59 UTC

To be honest I am not sure if I nailed it all. I am very happy to read your ideas and thinking how I would improve my task next time;-)

CULTURAL AGENDA

kontakt67 — 2018-05-17 15:22:09 UTC

Could also be a the ecological agenda. I haven chosen the cultural because I believe in the responsibility woman have for other woman - especially when they are living in different circumstances.

Economic Agenda

sarit5 — 2018-05-18 00:05:50 UTC

Idea: apparel from recycled materials

Cultural Agenda

aine_skritaite — 2018-05-18 12:43:56 UTC

Ecological Agenda

carmen42 — 2018-05-18 14:26:55 UTC

First, I would contact the farmers and ask them to join any social media they would want to and to use it to broadcast live their farming process. On my webshop and my social media , I would make it known to clients. Hopefully, the live streaming would be succesful and the clients would feel closer to their items, love them and appreciate it more.
The items in the picture are handmade. The t-shirt is made of Peruvian Pima organic cotton in natural colors.

Irina M

2018-05-18 16:47:53 UTC

Ecological Agenda

LONNYSF — 2018-05-18 19:23:41 UTC

1. FOCUS

a. AGENDA – ECOLOGICAL

b. ISSUE – HARZARDOUS WASTE

2. REFRAME

How might we create a Business model that educates the Luxury Brand Stakeholders of how hazardous chemicals and waste in the supply chain can affect to eco system and diminish the idea of luxury.

3. PARTICIPANTS

a. LEONORE - DESIGN & DEVELOPMENT DIRECTOR

52 Female, divorce with 2 grown children has worked in fashion production for over 25 years. Daily challenge – Looking at badly fitted clothing on her long commute to work.

Loves working in traditional luxurious fabrics and trims. With a personal goal to develop new eco friendly textiles that sits alongside traditional fabrics – lace, wovens, knits and embroidery.

Dislike having to price barter with vendors and sales team. Goes on holiday annually. Very tech savvy.

Would like to pay off mortgage so will be able to explore her goals with business constraints.

Yoga, Wine, Sunshine

b. FRANCK – FABRIC MILL R & D

49 male divorced with a teenage daughter. Likes socializing, travelling around the world promoting his Mill textiles. Tech Savvy, Wants to continue researching new fabrics combined with technology. Challenge he faces is keeping his business afloat due to cheaper knockoffs from developing economies. Wants to develop fabrics that can be less damaging to the environment in larger quantities.

c. ANNA - Luxury Customer - Housewife with 4 children. Buys a mixture of Designer luxury clothing and accessories and bargains from Fast Fashion. Doesn’t care about environment simply her image within her social circles (charity galas, yoga, shopping, eating out, luxury holidays. Tech savvy with social media and popular luxury ecommerce sites. Her goals are to Shop and get her kids a good education.

4. IDEA GENERATION

a. Designer and Mill Collaborate to create new eco-friendly textiles

b. Designer can trace materials used and highlight their bi-product waste effect on the environment

c. Educate consumers on how products are made from concept to clothes.

5. IDEA SELECTION

| Internal workshops with supply chain stakeholders. (design, development, mills, marketing, loyal customer)

6. STORYBOARDING

Franck is looking for clients who are willing to look at new fabrics his mill is working on but must be willing to buy the minimum quantity of 100 meters for sampling. Leonore luxury brand is looking to differentiate in the luxury fashion market, has to look at diminishing margins, and fast fashion knockoffs and lack of interesting fabrics that has the same handle as tradition luxury textiles.

Anna will buy whatever is the next hot trend but it must look expensive, feel expensive and her peers must buy into it. Social media is second to none and by bringing in an influencer like Anna to take part in the workshop with permission to write or post on Instagram is part of the inclusive marketing strategy to reshape the new luxury.

7. PROTOTYPING

Fabric associations ((Cotton, Linen, Wool, French Lace and Lycra) (alternatives, bamboo, pineapple, hemp)) already are working with mills to meet their sustainability goals.

Arrange with a mill to give a presentation of fibre to fabric to all stakeholders.

Offer to collaborate with a high profile influencers to highlight sustainable luxury.

Ramp up the digital offer as it is no longer just a sales or communication channel, its spans brand management, customer engagements, retail, the supply chain and education.

With a transparent business model and integrity at the core fashion companies they are left with no choice to reduce hazardous and dangerous chemicals and waste.

Ecological - Water Stress

tam_reynolds — 2018-05-18 22:24:12 UTC

1. How might we … remove cotton products from the online store.
2. How might we … replace cotton products with organic cotton.
3. How might we … find suppliers who use organic cotton for tote bags and tees
4. How might we … inform customers sustainable of new sustainable products

Participant 1:
Women, 39, married, 3 kids. Volunteers for One Girl, a charity who raises funds to supports girls in Africa with an eduction. She is the shop manager who is sourcing ethical products to sell online.

Participant 2:
Women, 24, not married, no kids, university student at MRIT, studying human rights, customer of One Girl. Loves social media has her own blog.

Brainstorm:

Create new tote bags through new supplier with new design
Upload new products on website include information regarding benefits of organic cotton
Promote on social media and Facebook
Promote to sustainable magazines and platforms

Prototype:
Photography of the products
Develop instagram post and Facebook post

2018-05-19 11:22:11 UTC

yvette_demarteau — 2018-05-19 12:28:37 UTC

L-EASE

yvette_demarteau — 2018-05-19 14:04:58 UTC

Cultural Agenda -Consumption & Waste

Social Agenda

sila_fidan — 2018-05-20 10:22:09 UTC

Social issues in fashion world can be solved in many ways. First of all, strict rules should be assigned to companies to protect employee rights and provide them healthy working conditions. Also, their personal space and time should be respected.

Cultural Sheet- Consumption

mm_diana22 — 2018-05-20 13:20:33 UTC

‘Design Challenge Ideas’

allegra_guidi — 2018-05-20 18:24:59 UTC

jaimehkg — 2018-05-20 22:45:34 UTC

"RETURN TO THE ORIGIN PROJECT"

Ecological agenda

2018-05-21 08:36:16 UTC

The Cultural Agenda - Consumption & Waste

sanya_star — 2018-05-21 13:00:53 UTC

Inside celebrity closet

Design Challenge Ideas

cliou1122 — 2018-05-21 20:40:07 UTC

I. FOCUS
AGENDA - Ecological
ISSUE - Hazardous Chemicals & Polution

II. REFRAME
1. How might we reduce the ecological impact to the environment relative to material selection and the supply chain.
2. How might we create a meaningful relation between the fashion industry and the consumer.
3. How might we create a trusted network to empower those working in the supply
chain.
4. How might we create global interactions to highlight contributions from brands to the consumers.

REFRAME: How might we create global interactions to highlight contributions from brands to the consumers?

III. PARTICIPANTS
a. Giacomo - 54 M, FABRIC SUPPLIER.
He is married, with no kids.
He likes to travel and visit museums.
He has been supplying artisanal fabrics to the luxury market for over 20 years, he is old school and not tech savvy.
He enjoys working with his customers to develop luxurious fabrics.
He is under a lot of pressure to meet competitive prices and introduce sustainability to his customers.
He will be really happy if his customers will use his innovative/sustainable fabrics so that his company get the return on investments he has made in driving sustainability in his manufacturing process.

b. Jane, 32 F, Fabric Designer
She is married and have 2 kids.
She likes to shop for herself and her family.
She's been working at a luxury brand for 10 years. She is tech savvy and understands the technical aspect of fabric manufacturing.
Her company's is committed to Sustainability and have set milestone to achieve their goals by 2020. She is under pressure to meet this goal but having a difficult time to get Design's buy in.
She enjoys her work but is under tremendous pressure to develop materials that are sustainable, price competitive without compromising the aesthetics of the product design.
She would be so happy if her creative director will pay more attention to the technical limitations (including costs) of fabrics and not just the aesthetics.

c. Adrienne, 40 F, Banking Executive/Luxury Customer. She is a single mother with 1 child, works full time, and an advocate for a greener environment.
She works with a lot of executives in the luxury fashion industry, including Jane's company
She wants to learn more about a sustainable supply chain to help her clients but having a difficult time to get them to work together.
She's been trying to build a forum to create a transparent supply chain to help educate the consumers.

IV. IDEA GENERATION
a. collaborate with other brands
b. build a transparent platform for brands to join and share their contributions and EP&L.
c. start a social media page to share with consumers what brands are doing.
d. build a social media sight for consumers to share what they care about
e. create a watch dog group to track authencity of activities from different brands.

V. IDEA SELECTION
Build a platform for brands to join and share with the industry and consumers their contributions/progress and EP&L
**There are a lot of organizations, brands and suppliers are already making progress in their commitment to Zero Discharge of Harzardous Chemicals, Green Peace Detox, Blue Sign etc.
However, unless you are a member of these organizations, no one really knows much about chemical discharge and the progress these companies are making especially not the consumers.

VI. STORYBOARDING

Jane's CEO signs off on his idea.
Jane enlist her IT department to build this platform - there will be a page for all fabric mills to showcase their progress in the chemicals selections, dying process and water treatment that reduce discharge to the environment; a page for customers to share what they care about and what they want to know; and a page for all brands to share the EP&L.
The CEO calls Adrienne to organize an event to bring her clients together and invite them to join the platform.
Jane is organizing an event to bring all her suppliers together and sign up to the platform.
Giacomo was resistant at the beginning but comes to realize that transparency is actually beneficial to business. He started sharing the information to suppliers who are not part of Jane's supply chain.
Suppliers who have signed up started speaking to their other clients, some of them are clients of Adrienne, some are not, but the word continue to spread and more companies are willing to join.
Organizations like ZDHC, Green Peace Detox, and Blue Sign got wind of the project and want to endorse the effort and contribute to the cause by offering their expertise to host seminars and events to educate brands and the consumers to build a larger audience.
Giacomo and Adrienne organized with her clients to host store events to invite customers to seminars to rise awareness of the platform.

VII. PROTOTYPING
Knowledge is wealth and technology will help us reach the masses.
Whether you are a brand, a supplier, or a consumer this is a real time interactive sight to learn what is happening in an industry so close to our skin and what is being done to improve our environment.
We plan to add more agendas to our site - to include SOCIAL, ECONOMIC and CULTURAL.
This can spread like fire if brands, suppliers create a transparent environment to engage their customers to learn and participate. We can raise the bar to protecting the environment everyday if we do it together.

CUT CARBON APP

2018-05-22 20:07:22 UTC

Ecological agenda
climate change
create an app which can map the levels of CO2 created by each garment. spotlight on those in supply chain who manage to cut carbon usage. incentivise them through media and bonuses. get customers engaged with carbon footprints.

How might we make conservation of land and resources appealing monetarily to a fast fashion brand?

2018-05-22 21:03:44 UTC

-Tax brands that do not use sustainable practices (price of shipping, production, and the price of the garment rises)
-Create the option for customers to add a 50 cent/dollar/pound/euro donation at the end of purchase to offset costs and raise awareness.
-Reduced pricing for large scale advertisements for sustainable practices used at the source for brands.

The Ecological Agenda - Land Use and Biodiversity

sylvie_princess — 2018-05-23 21:22:24 UTC

Cultural Agenda - Better informing consumers regarding renewable materials.

2018-05-24 12:58:07 UTC

Cultural Agenda

How could I test my idea for real?

Have a large company looking to become more sustainable, do a trial release of the info pack, from farmer to design house all the way through to consumer.
Have a trackable link or hashtag included in the pack to measure activity

What would you hope to learn from each one?

You would be able to measure the amount of people who reacted and shared the info.
You could use the traceable links to determine, where the shares were coming from, how long they spent on the website etc, very useful info to be able to utilise and target their audience.

Sharing a CULTURAL agenda idea..........................How might we make collections with a more "all-season" approach to stop overproduction, fast fashion, and overworking the beautiful minds of designers. Let us produce with integrity, thoughtfulness and clarity. Beautiful things will come out of this!

karngoode — 2018-05-24 16:54:19 UTC

Sharing a Cultural Agenda idea - How might we.........make collections with a more "all-seasonal" approach, stop overproducing, and fast fashion - no more 100 piece collections 4-6x per year, no more overworking our designers. We need time to make useful pieces with integrity and care - go SLOW is the answer.

karngoode — 2018-05-24 17:00:33 UTC

julie144 — 2018-05-24 21:57:46 UTC

Using the Cultural Agenda, focusing on consumption and waste I decided on the idea of Luxury Lasts. Promoting a care and repair program where pieces can be sent back to be repaired over the lifetime of the product.

CULTURAL AGENDA

benjamindufour — 2018-05-25 03:33:42 UTC

LUXURY UPCYCLING WORKSHOP

Environmental Agenda

jberdu — 2018-05-25 20:19:06 UTC

APP to help carbon footprint mitigation with consumption of silk.

Recycling to reduce waste and stimulate challenging creativity.

ellalewis_apparel — 2018-05-26 10:50:53 UTC

Culture - Consumption and waste.

2018-05-27 21:36:26 UTC

Creative and innovative spaces for the people who I work with.
How to give them and offer them a better life
quality with specific details?

Cultural Agenda - Wellbeing

candiceleeb — 2018-05-28 05:27:31 UTC

Economic agenda - Consumption & waste.

2018-05-28 15:06:49 UTC

"How might we establish a Value Notion when production rates are very high.?"
Organise a discussion around Value.
For example in University, invite retailers, craftmans, citizens to talk.
- Compare the volume of our dressing nowadays versus 90'.
- Give some tips to choose well before buying.
- Create a pop-up store to create contact between students and fashion actors.

cultural agenda+wellbeing

adrianam_herrerav — 2018-05-29 00:10:35 UTC

campaign to make visible craft work. Responding to : how might we make visible craft work to customers and make them interact with it?

Ecological Agenda- Land use and Biodiversity

kimberly16_sa — 2018-05-29 13:19:00 UTC

3: The Ecological Agenda: Hazardous Waste and Pollution

2018-05-30 01:38:12 UTC

Reframed: ‘How might we change design and production habits to benefit communities instead of poison them?’

Main Prospect: Susana, a 42 year old seamstress and fabric dye worker from Chile.

-married with 2 daughters

-likes to cook, crochet, and spend time at the beach with her friends and family

-her daily challenge is adapting to rapidly changing technology

-currently has a low-tech cell phone and outdated desktop computer

-motivated to provide a good life for her daughters

What would make her happier: if her community was less threatened by clothing dye pollution

Idea generation: a circular concept for hemp clothing which uses less water, dye, and energy.

Storyboard narrative:

Genetically modify a hemp crop that allows the plant to accept dye at the seed level, therefore taking away the need to dye fabric or yarn afterwards
Develop technology and demand for hemp clothing and fabrics
Add seeds to hemp fabric during processing
Make and sell beautiful hemp clothing, catering to demand
Wear it out and love it
Compost the garment at end-of-life

Cultural agenda

2018-05-31 01:16:29 UTC

Engaging the value chain

celeste_j_bouchard — 2018-05-31 03:19:54 UTC

celeste_j_bouchard — 2018-05-31 03:20:29 UTC

This app will not let me post everything in one post!

celeste_j_bouchard — 2018-05-31 03:20:48 UTC

celeste_j_bouchard — 2018-05-31 03:21:04 UTC

celeste_j_bouchard — 2018-05-31 03:21:23 UTC

celeste_j_bouchard — 2018-05-31 03:23:12 UTC

celeste_j_bouchard — 2018-05-31 03:24:25 UTC

celeste_j_bouchard — 2018-05-31 03:25:59 UTC

2018-06-01 10:23:30 UTC

2018-06-01 10:24:11 UTC

2018-06-01 10:24:33 UTC

2018-06-01 10:24:53 UTC

2018-06-01 10:25:15 UTC

2018-06-01 10:25:36 UTC

2018-06-01 10:26:18 UTC

Social agenda > Wellbeing (human & animal)Challenge opportunity: Changing fashion to honour equality for all involved in its practiceReframe: How might we monitor practices at certified factories to ensure they are adhering to the social requirements of the certifying body on an ongoing basis (and not just during 3rd party audits)? Idea developed: An app through which workers could anonymously report violations directly to the certifying body who could then flag the worst performing factories for random site inspections

amylwarman — 2018-06-01 20:42:23 UTC

Design challenge ideas

zaramiaava — 2018-06-02 13:33:09 UTC

Focus

Ecological

Hazardous chemicals & pollution

Reframe

How might we ... reduce our plastic pollution?

How might we ... collect and reuse plastic waste?

How might we ... create an alternative use for plastic waste?

How might we ... raise awareness of plastic pollution with customers and fund schemes to reduce /clean up plastic waste?

Identify participants

Mary, 56, female, works in the factory making clothing, Brazil
Married
Interests are reading old romantic novels and bakes cakes
Likes crochet and knitting dislikes tv
Spends time in there garden
Spends money on her grandchildren
Enjoys gardening and flower shopping
Interacts with a group of friends she goes out for meals with
Has a mobile phone she uses to talk to her friends
Wants to spend more time with her family

Melissa, 32, female, works in conservation to help animals lives, in Rome
Hobbies dog walking, reading online health magazines
Love minimalist traveling & being zero waste hates animal exploitation
Spends time at animal shelters and festivals
Spends money on traveling and durable clothing
Enjoys socialising and dancing
Interact with old uni friends and work colleges
Challenges trying to promote healthy lifestyle on others, loves ethical fashion but it’s difficult to find
Wants to help others be healthier live a zero waste lifestyle with a low carbon footprint

Chris, 26, male, digital marketing & graphic freelancer, London
Single
Sports, going out with friends
Likes going for runs dislikes plastic waste
Spends time in gym and at home in his studio
Enjoys being vegan cooking healthy food, going on long walks hiking with friends
Has a large group of friends and a family who lives in the country
Daily challenges posting content to a late instagram following
Techno geek has iPhone iPad Mac for all his work
Wants to promote a healthy vegan fitness lifestyle and further his freelance career

Ideas Generation

1 - Chris to build an app for people to meet up and pick up plastic, people take images of the plastic to send back to the companies to urge them to change there products

2 - Chris create a campaign highlighting plastic pollution and Melisa to create a fb group for people to advice people on zero waste

3 - to collaborate Melissa zero waste blog with tips and videos of how to swap plastic for natural alternatives

4 - Mary to help do video clips of inside of factories showing how they recycle plastic and share on social media

6 - Chris promote a vegan campaign to lower carbon footprint

7 - make a campaign to fund recycling approach local councils to add more recycling areas

8 - Chris to make app encourage schools as communities to start teaching kids on recycling

9 - Mary to organise community garden / park clean up and share online

10 Have a garment with meaningful slogan on it. Create a campaign raising awareness of plastic Pollution with a hashtag #saynotoplastic. Have influencers do blog posts on it, they m upload picture on social media with the hashtag. The profits from the garment go to schemes to fund plastic clean ups and education on recycling and reducing plastic consumption.

Storyboard

Melissa to make organic zero waste t-shirt .

Chris to create a campaign raising awareness of plastic Pollution with a hashtag #saynotoplastic.

Melissa buys tshirt does a blog on it uploads picture on social media with the hashtag.

The profits from the tshirt go to schemes to fund plastic clean ups and education on recycling and reducing plastic consumption.

Mary, Chris and Melissa all meet up on

The launch of their first plastic meet up.

They all feel great they are involved in helping people clean up the planet.

Prototype

Market research make a temporary instagram account and try out the hashtag

Do a couple designs for tshirts and add them to a Facebook page of potential customers to pick the best one

Organise a mini clean up meet event on Facebook see how many people would be interested in going

We would hope to find out how popular the hashtag would be for people to be involved

We would hope to find out what slogan / design would sell best

We would want to se how many people are interested and why type of conversations are happing in the discussion. See where people are from and what area to best do it in a park or beach.

DESIGN CHALLENGE: THE CULTURAL AGENDA - CONSUMPTION & WASTE

2018-06-02 17:50:34 UTC

How might we reconsider business practices so that they promote a circular economy that reduces waste? RE- NEW FOR YOU: Customers exchange the brand's clothes they no longer want for vouchers to buy new clothes. Used clothes are repaired and resold in the RE-NEW section of the shop, at a lower price point. This evokes a cultural change in business and consumer behaviour.

5.12 storyboard text

2018-06-03 12:07:49 UTC

1. Liam works as part of the finance team, working with business wanting to create the digital platform monitoring consumption. He shares the link to his personal social media of the app/ website.

2. Irina, a nurse, finds app and searches through; she is interested in seeing her development & trends of consumption.

3. In further information header in the app, Irina finds impactful photographs and videos on the consequences of over consumption.

4. Katia has taken these images and videos, in her assigned documentary travels. Videos/ photos of stacks of clothes in landfills, talking to people affected by this, interviews with garments workers. It is apparent that pressure to produce faster, impacts the environment and workers in supply chain.

5. Irina and Katia are using the app and notice their consumption trends, finding out habits that they never realised where leading to negative impacts. They are becoming considerate when purchasing and asking questions to understand the value of items purchased. Liam also decides to monitor his consumption and becomes worried of what he finds and used q & a/ articles to start changing his purchasing habits.

6. They all carry on using the app to monitor their consumption. They also find the information interesting and encouraging – spreading knowledge gained and the app/ website.

Ecological - 2 sheets

2018-06-04 19:23:32 UTC

learn if there is a real target market for the circular economy on the high street and in luxury brands.

2018-06-04 19:23:52 UTC

Design Challenge: The Social Agenda

janinemarielim — 2018-06-04 19:55:02 UTC

Social Design Challenge

mohammad_omar_aziz — 2018-06-05 01:45:54 UTC

Cultural > Consumption & waste

2018-06-05 11:49:25 UTC

How might we educate consumers on their over consumption and encourage them to buy less?

Persona 1

Name: Mathilda

Age: 26

Occupation: Legal Secretary

Location: London

Single, living with 2 other women
Enjoys Netball on weekends and likes socialising with friends
Likes her job, living in London & eating out, cycling to work / Dislikes that she sometimes works long hours, air pollution in London
Spends her time at her office, or at local bars, restaurants. Enjoys weekend shopping trips but can’t fit more clothes into her wardrobe so has a one in one out policy
Daily Challenges; traffic in london, she can’t always get to the shops as she works long hours, would like to cook but doesn’t have time
Has an iPhone, and work laptop
She wants to work hard to climb the ladder at work. Life in London is fun but she worries about her spending habits and the air pollution on her daily cycle to work.

Name: Greg

Age: 30

Occupation: High St Fashion Brand Store Manager

Location: London

Lives with girlfriend
Enjoys drinking & socialising with friends. Also enjoys DIY
Likes living in London and having a good social life / Dislikes cooking
Spends time at work, he works shifts so tries to prioritise spending time with his girlfriend at home. Hangs out with friends at the weekend.
Mostly interact with customers during the day, or friends in the evening and weekend.
Daily Challenges: managing his staff, spending enough time with girlfriend
Has iPhone, iPad & Xbox
Now that hes a manager he maybe wants to get a role in the head office so he doesn’t have to deal with customer all the time, freeing him up to have more normal hours and see girlfriend and friends.

Name: Preeti

Age: 23

Occupation: Machine worker

Location: Bangladesh

Married with 2 children
Enjoys playing with her children and seeing films at the cinema
Likes spending time with her children and family, dislikes working long hours and being too tired to cook and clean when she gets home
Money is tight so only spent on food and shoes for children. She takes waste scraps home to make them clothes.
During the day she interacts with the other mostly female garment workers, in the evening she sees her husband and kids
Daily Challenges: Leaving work on time, she often works over time without being compensated. Spending enough time with her children and keeping her home clean.
Her husband has a mobile phone for work but she doesn’t use it. She has a sewing machine at work
She wants to work better hours so she can take care of her children and clean her house. She wants to be paid a fair living wage in Bangladesh, and for her kids to finish their education and get good jobs.

Story Board - return items to store to get a voucher,

At the store that Greg works, he is asked to supervise the clothing donations in return for vouchers.
Its a bit more work but Greg likes the new challenge and it opens his eyes to how much would have otherwise been thrown away
Mathilda hears about the stores voucher system, she never know what to do with worn clothes and normally doesn’t have time to go to a charity shop or find out where a recycling centre is
Mathilda receives a voucher from Greg and feel pleased she did something positive with her clothes.
Greg packs all the clothes up to be sent to a warehouse in Bangladesh the the items are sorted to either be recycled or broken down and reused.
Hopefully as a result Preeti isn’t worked as hard because the campaign will encourage people to buy less.

Testing the recycle for voucher idea

Survey consumers outside shops to see if they would return their items to store in exchange for vouchers
This will give us an indication of how many people might participate but also tell us how many people already realise their over consumption is an issue.

2018-06-06 05:21:36 UTC

Mikel Berrio_Design Challenge Ideas

mikelberriolarri — 2018-06-14 18:02:08 UTC

Cultural - Consumption & Waste

2018-06-20 09:13:05 UTC

How might we raise awareness to the main population that everything they do has a direct impact on the environment and on people. Such as buying cheap clothing.

Persona 1

Jose
age 21
Occupation: Student
Location: Sapin

Single
Fashion, Arts
Instagram/addiction to smartphones.
At university
Eating outside with friends, and in fabrics
Traveling to the countryside
People of his same age and his family
Not using technologies that much
mobile, Ipad, computer
Be sustainable and help more people be it too.
Happier: If sustainability would be more importan to everyone

Persona 2

Cristina
Age 50
C.E.O of a fast fashion brand
Spain

Married
Golf and skiing
likes fancy restaurants , dislikes loosing its time
all day working
Gifts and travels with her family
traveling
friends she made at university
getting work done and seeing her family.
all day with her phone
not a fixed goal, just improve professionally, earn more money

Hve a more relaxed lifestyle

Persona 3

Sofia

Age 50
Works at a factory
Spain

Married
Loves tacking care of her children and traveling to the countryside

Likestraditions, religion/ dislikes unfairness

Working with her family
money- everything for her family
coocking
old friends
challenges-- make everything on time
not much, smartphone
breed successfully her family

have better job conditions

IDEAS

1. Reduce the level of product manufactured and decrease the amount of time a employee works a day

2. Learn that money is not important, family is more important(maybe having a coach that guides employees through this lifestyle change) .( reducing benefits but having more time and an overall better product)

3. Hire more people and improve working conditions

4. Reduce benefits( reduce products(waste and consumption)) reduce working hours

5. Reduce packaging

6 produce less but better quality, increase prices but, offer a better product overall

Learn which are the priorities of each employee and adjust their timetables

Story board:
the boss decides to reduce their stock, produce lees, but better quality, employees may have to work less hours , but still have decent wages and more free time. At the beginning hire new people to support the sustainability conversion of the company and reflect that on manifestos and publicity. Make people understand how important their product is.

Prototyping:
Make some polls to the demographic your product is targeted and analyze if they would appreciate this change, and how could you make them see the importance and meaning of it.

We would like to learn if society is prepared for this changes, and if they would compromise to pay more instead to pay less but having an overall worse impact on the world.

2018-06-20 09:40:18 UTC

Design Challenge: Economic Agenda

letizia_rigazzi33 — 2018-06-20 15:03:33 UTC

Design Challenge

mansha_balecha — 2018-06-20 18:15:02 UTC

Ecological Agenda

2018-06-20 20:40:47 UTC

-Regina Palacios

hkfriesen — 2018-06-20 22:29:40 UTC

economic agenda

salvador1chillaron — 2018-06-22 18:51:29 UTC

Design Challenge:

limelsa — 2018-06-24 15:07:27 UTC

Cultural Agenda/Climate Change "GOAL 13" – Fashion Upcycling + Integrated Info & Awareness Campaign responding to the question of "What changes should there be in apparel design capable of contributing to mitigation and adaptation facing climate challenges?"

Cultural Agenda / Consumption and Waste problem

berezek — 2018-06-26 02:31:26 UTC

Design Challenge

pegzx — 2018-06-28 14:32:07 UTC

Cultural Agenda / Consumption and Waste Problem
https://wordpress.com/post/peigilearninglog.wordpress.com/1268
Please follow link to find the project

Silvia Vitali

2018-07-26 11:37:18 UTC

Social Agenda/ Modern Labour Slavery

Design Challenge: Cultural Wellbeing

arlinavanessa — 2018-08-08 17:50:13 UTC

How might we influence culture to consider and care for the wellbeing of humans and animals?

Storyboard - Design Name Idea: "Plant to Product - an exploration into the making of our clothes"

berengere_lagraulet — 2018-08-10 13:46:40 UTC

Ecological Agenda - Water Stress
How might we use recycled water in textile production?

I chose the cultural agenda..but probably my work digressed into the social one. The issue was 'wellbeing'...and it took a wider meaning! :)

francescadm — 2018-08-23 13:22:48 UTC

Design Challenge

alexback — 2018-09-05 08:12:44 UTC

alexback — 2018-09-05 08:15:47 UTC

Design Challenge 1/9

alexback — 2018-09-05 08:17:49 UTC

Design Challenge 2/9

alexback — 2018-09-05 08:18:11 UTC

Design Challenge 3/9

alexback — 2018-09-05 08:18:46 UTC

Design Challenge 4/9

alexback — 2018-09-05 08:19:06 UTC

Design Challenge 5/9

alexback — 2018-09-05 08:19:30 UTC

Design Challenge 6/9

alexback — 2018-09-05 08:19:51 UTC

Design Challenge 7/9

alexback — 2018-09-05 08:20:22 UTC

Design Challenge 8/9

alexback — 2018-09-05 08:20:55 UTC

Design Challenge 9/9

alexback — 2018-09-05 08:21:22 UTC

Design Challenge: Cultural Agenda / Consumption & Waste

2018-09-12 20:44:34 UTC

I looked at how the wide ranging cultural influence of luxury brands can be used to promote transparent, closed loop textile production. The theory being that social influence can be used to promote positive change and educate consumers through the power of marketing and social media.

Design Challenge

christinecasil — 2018-09-23 19:49:13 UTC

The Ecological Agenda

Design Challenge: Social Agenda

jenna_hytti — 2018-09-29 15:47:15 UTC

2018-09-30 12:36:51 UTC

Design Challenge: Cultural Agenda

Design Challenge Cultural Agenda

2018-10-27 18:11:13 UTC

AIDEE CABRERA

Design Challenge: Social

c_i_m — 2018-11-13 03:15:24 UTC

Design Challenge: Environment - Consumption & Waste by Luna Mazzolini

2018-11-14 12:02:06 UTC

Cultural/Climate Change Challenge

2018-11-30 21:51:05 UTC

Summary: My idea was to get hand embroidery artisans together and create illustrated Shirts for a new campaign of a luxury fashion brand. People working on the project would benefit immensely and get good attention for their work while we educate people about climate change and let our craftsmen thrive.
:)

Design Challenge - We love the Planet 1 Focus

2018-12-03 16:17:20 UTC