https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc A new era of transport en-us 2018-10-24 13:24:51 UTC 2018-12-12 14:50:52 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Rocket.png lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/301507018 In 2013 entrepreneur Elon Musk published the "Hyperloop Alpha white paper" and introduced the idea of the Hyperloop system. The paper elaborates on the possibility of moving vehicles at extremely high speeds through low-pressure tubes.]]> 2018-11-07 14:28:34 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/301507018 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/301577637 Hyperloop One revealed 11 possible US routes in 2017]]> 2018-11-07 15:47:39 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/301577637 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303170409 2018-11-12 10:05:32 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303170409 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303172122 The company Hyperloop One was founded in a garage in Los Angeles in 2014 by Shervin Pishevar. The company is primarily concerned with developing a new transport system capable of moving millions of people in a faster and environmentally friendlier way than rail or air travel. ]]> 2018-11-12 10:11:01 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303172122 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303180482 Although he first published the idea of the Hyperloop, Elon Musk is not part of the company. In 2017 Hyperloop One and the Virgin Group started a partnership transforming Hyperloop One into Virgin Hyperloop One.]]> 2018-11-12 10:37:57 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303180482 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303188803 2018-11-12 11:06:24 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303188803 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303188932 2018-11-12 11:06:52 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303188932 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303189549 This Swot-analysis considers the company and the hyperloop system itself:
Strengths:
Virgin Hyperloop One has the first-mover advantage. It is in the lead in terms of developing the hyperloop and therefore is the company most associated with the hyperloop system. The number of competitors who have the same financial power is extremely low. The hyperloop system itself could be able to move people and freights at tremendous speeds (up to 760 mph) and is less expensive and easier to build.
Weaknesses:
The biggest weakness  are safety concerns. No similar transport system has ever been known and the speed at which the hyperloop travels brings a high risk of catastrophic events if something does go wrong.
Opportunities:
The advantages of the hyperloop system are obvious. The hyperloop has potential in a society that suffers from crowded cities where traffic is often high . Especially in Asia opportunities for the hyperloop are high. Regulations are low and cities like Mumbai are in desperate need of traffic solutions. Virgin Hyperloop One could offer a lot of job opportunities for many people and has a high potential of becoming a monopoly in the hyperloop market.
Threads:
The company does not suffer so much from many competitors in the same field. Other means of travel are more of a thread. Air travel has become much cheaper and is affordable for the masses. Safety concerns might also incite people to sabotage the project. ]]> 2018-11-12 11:09:10 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303189549 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303205031 Men: Hyperloop One currently employs about 300 people. It has grown rapidly and still offers jobs in various areas such as engineering, environmental health and safety and legal and aims to employ 500 people in the foreseeable future.
Money: From 2014 till the end of 2017, Virgin Hyperloop One received funding up to 300 million dollars, meaning that investors believe in the successful implementation of the hyperloop system.
Machinery: The company is making use of the equipment by constantly testing it in the desert near Las Vegas, Nevada. Successful tests are needed so that investors keep investing in order for the company to afford the heavy machinery needed for the project.
Materials: Hyperloop One is employing a Commodity Manager to oversee the entire supply chain. In addition to the highly qualified staff who are at the top of their field, the company aims to work with the world's best suppliers to create a high quality product.
Markets: The company is often associated with the US, however it turned out that due to landscape issues and more importantly government regulation, the company focuses more and more on Asia. Regulations are less of a problem in cities like Mumbai and a new transport system is desperately needed, which is why Asia could become a more profitable market for Virgin Hyperloop One.]]> 2018-11-12 11:57:37 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303205031 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303220163 The decisive question is: 
Is the hyperloop system really the future or is it just a fantasy? 
Regulations and safety concerns are standing in the way of Virgin Hyperloop One. The company needs to find a way to keep people investing in the company and proving to the world that the Hyperloop can start a new era of transport that is actually feasible. If Virgin Hyperloop One overcomes all its many challenges, it could become one of the biggest companies in the world and change transport as we know it forever.]]> 2018-11-12 12:44:32 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303220163 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303222979 Arguably Virgin Hyperloop One's biggest competitor in the hyperloop market is the company Hyperloop Transportation Technologies (HTT). HTT is a fierce competitor in the middle east and has already begun construction of a Hyperloop in Abu Dhabi and aims to establish the first Hyperloop there in 2020. Their strength are the good relationships with governments in places like Dubai or Abu Dhabi. These are the places where a hyperloop system is realistic and HTT seems to be slightly ahead of Virgin Hyperloop One, despite not having the same financial power. HTT is an aggressive competitor as they do not shy away from making statements like for example the one in April, saying that they own the name "Hyperloop" and that they are the original.
Naturally Virgin Hyperloop One faces competition from other travel industries. Air and rail travel are established means of travel and the company needs to persuade the public that hyperloop could be a way of traveling even faster and cheaper. There is a lot of competition in air travel that ticket prices are expected to stay low and affordable for the masses. There is no existing infrastructure for the hyperloop as opposed to railway traffic which is already pretty standard in most countries.
There is no doubt that Virgin Hyperloop One is facing competition everywhere. Inside the hyperloop market and outside. The company needs to keep shareholders interested and create awareness within the public of the immense potential that the hyperloop system has.]]> 2018-11-12 12:52:33 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303222979 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303224168 P
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L]]> 2018-11-12 12:55:36 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303224168 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303224602 Policies especially in the US are one of the biggest obstacles Virgin Hyperloop One has to overcome. It will be difficult to get different levels of government to work together and overcome complicated regulatory systems. The company needs to focus on countries like India, China or the middle east where there is less regulation.]]> 2018-11-12 12:56:55 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303224602 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303255501 It was planned by Elon Musk to install solar panels along the length of the hyperloop. This would be environmentally friendlier than airplanes and a huge competitive advantage. Experts have argued however that the solar panels would not be enough to power the hyperloop system]]> 2018-11-12 14:03:28 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303255501 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303259849 The Hyperloop is expected to be a lot more expensive than originally planned. Less expensive materials around the tube and less costly energy to power the tube are needed.Taxation, especially interstate taxation in the USA needs to be taken into consideration by the company.]]> 2018-11-12 14:11:20 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303259849 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303262239 Regulations are much more of a problem than technology. Tests conducted by the company have shown that the technology could work. The employees are highly qualified engineers. The technical expertise within in the company is outstanding.]]> 2018-11-12 14:15:54 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303262239 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303264569 The hyperloop could change the economy forever and therefore people´s everyday life. Cities are getting more and more crowded with cars. A new transport system is much needed. Commuting to work would be so much more convenient with the Hyperloop. Furthermore the company offers job prospects for construction workers, lawyers, scientists and highly qualified engineers.]]> 2018-11-12 14:19:58 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303264569 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303271484 2018-11-12 14:31:53 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303271484 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303272648 2018-11-12 14:34:04 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303272648 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303303765 How does Virgin Hyperloop One divide different groups of buyers within the market?]]> 2018-11-12 15:21:31 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303303765 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303308256 Virgin Hyperloop One is in the transport market. The transport market is huge. Most people nowadays travel long distances. Some every day, some every weekend and some only occasionally. But the vast majority of people has the same preferences when it comes to traveling. Fast and not too expensive. The transport market can be divided into many fragments. Freight and human transport. Air and land transport. Long-distance and short-distance travel.]]> 2018-11-12 15:28:17 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303308256 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303308827 The hyperloop will mainly serve people who commute to work everyday. People who live hundreds of miles from where they work could go home in the evening instead of spending weekdays away from home. The market on which Virgin Hyperloop One will focus depends greatly on how expensive tickets will be. Although the company as well as Elon Musk in 2014 continue to claim that the prices could be affordable to the masses, many people argue that traveling with the hyperloop will include premium prices. However as the company aims to establish the hyperloop as an everyday alternative to air or rail travel they do not wish to focus on the upper-class travellers and instead of people of all incomes who commute to work.]]> 2018-11-12 15:29:16 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303308827 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303309240 As of know, Virgin Hyperloop One is the most financially powerful firm in the hyperloop market and in general the most associated with the hyperloop system. The company needs to make sure to keep it that way. Branding is an important marketing issue and Virgin Hyperloop One has a chance of becoming a monopoly in the hyperloop market as customers simply might not know any other companies in the hyperloop market other than Virgin Hyperloop One. Virgin Hyperloop One claim to develop a product for the masses that is affordable for most people, sustainable and efficient. They put themselves in a difficult position as these promises are hard to fulfil. On one hand, it makes them less credible if they cannot live up to these promises, but on the other hand if they cannot deliver a product that is faster and more sustainable than air and rail travel, there is no real point of the hyperloop. Therefore the companies bold positioning might have been the only right thing to do.]]> 2018-11-12 15:30:00 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303309240 lennart_lichtenberg98 https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303387099 2018-11-12 17:47:12 UTC https://padlet.com/lennart_lichtenberg98/i7cujl8xyzsc/wish/303387099