• we feel alien in our own world

• we’re all pretending to know what to do, no one has lived their life before?

• Do we put too much pressure on living and exisiting?

• are we always looking for a solution to problems that arent there?

Artists work is only appreciated after death, not living artists

Do we only achieve an identity after death?

• We only have a complete identity after death, can no longer be altered or developed

Julie D'aubigny a French woman of the past who behaved 'flamboyantly' and had a female lover. She was then slandered and not many knew of how she really was.

Are we the same? Do we unconditionally adapt ourselves to survive? I believe we do, especially to our parents and it's the same with most animals.

Animals would act affectionately for more food and affection, whilst humans are 'pack' animals, making it easier to survive than if left alone.

Is your identity your version of you, or how other people perceive you?

• do we see the past the same as we used to

• do people want to connect with their past in the way they used to, as their identity changes, are they able to resonate with their past self

• changes caused by technologies, globalisation and shifting traditions

• Modern-self

• what messages are they giving out

• are the campaigns giving out the message people need in this time of change

• are they up to date on changes to tradition

• creates hesitation, want to be politically correct, don't want to seem uneducated on cultures or tradition

• Without appropriation or making consumers feel there is shame within cultures