Tata Motors by SAFIAH BINTI OMAR https://padlet.com/safiah/i57591iuzlrr Case Study Discussions en-us 2017-04-23 00:02:03 UTC 2017-04-26 07:15:53 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Watchclock.png Group 4 - Sony (Q.8) https://padlet.com/safiah/i57591iuzlrr/wish/167657725

]]> 2017-04-23 03:14:45 UTC https://padlet.com/safiah/i57591iuzlrr/wish/167657725 Group 6 (Q 9) https://padlet.com/safiah/i57591iuzlrr/wish/167657731 2017-04-23 03:15:09 UTC https://padlet.com/safiah/i57591iuzlrr/wish/167657731 :::Group Tesla::: (Q.3) https://padlet.com/safiah/i57591iuzlrr/wish/167657740
Internal Strengths
1. Super-cheap car (affordable)
2. strong domestic player (group)
3. Their Land Rover and Jaguar division is doing well -  they successfully capitalized on growth opportunities

Internal Weaknesses
1. Sub-standard car quality
(no a/c, no radio, access to boot via interior, no airbag)
(Poor Safety Rating)
2. Poor track record
(Known for unreliability)
(Nano model did not live up to expectations)
3. Unstable management after death of M.D. Karl Slym

Competencies & Capabilities
1. Market Share (?)
2. Module design for Tata Nano car


Market Opportunities
1. Collaborations with many other industry players
2. India has low automobile to population ratio
3. Low-priced automobile has potential in global marketplace

Threats
1. Economic conditions - high inflation due to crude oil prices
2. Increasing competition
3. Cheaper Electric Vehicles coming up soon
4. Indian Govt banning mining in Karnataka region.]]> 2017-04-23 03:15:33 UTC https://padlet.com/safiah/i57591iuzlrr/wish/167657740 Group 2 (Q.1 https://padlet.com/safiah/i57591iuzlrr/wish/167657814 The price for fuel and
other growing concerns have shifted consumer’s preferences away
from big pickup truck to more fuel-efficient cars; small and hybrid cars.

Characteristics of Buyers
Buyers for Tata Motors’ vehicles range from the Indian middle class buyers (whose household income started at about $4,500 US in 2007) who are the customers for the Nano, to the affluent buyers attracted to the Land Rover and Jaguar brands. Governments and corporations are the primary buyers of the company’s buses.
Governments and businesses are the primary customers for the company’s heavy commercial vehicles.

Scope of Competitive Rivalry
 Almost all manufacturers compete on the international level.
 The majority of motor vehicle manufacturers started on the national level, then expanded to a multi-national perspective.
 Joint ventures are used to gain entry to new markets.
 Having production/assembly operations in various overseas markets is increasingly important to motor vehicle manufacturers because of currency risk, transportation costs, and minimizing production costs.

Supply/Demand Relationship
 There is excess supply in the consumer automobile segment of the industry; although for specific models there can be temporary supply shortages. The commercial segment does not have as much excess supply.
 Aggregate demand in the automobile industry is increasing; however, there are many manufacturers that are capable of supplying the demand, and new producers (especially in China) are increasing supply.
 There is sufficient manufacturing capacity in the industry to meet buyer demand for the foreseeable future. However, the demand is not smooth and some makes and models may encounter periods of excess demand.

Technological Change
 Advancing technology is a driving force in the industry. There is a constant push to increase fuel economy and reduce greenhouse and poisonous gas emissions.
 Technology is a key contributor to product differentiation in the form of performance, quality, and high-tech features.
 Technology is evolving at a rapid rate in the motor vehicle industry.

]]> 2017-04-23 03:18:56 UTC https://padlet.com/safiah/i57591iuzlrr/wish/167657814 Group 3 - Q2 https://padlet.com/safiah/i57591iuzlrr/wish/167657839 1. Pricing pressure
2. Government rules and regulation
3. Consumer-spending trends
4. Company leadership management
5. Commodity price increases
6. Currency exchange rate volatility

Added Info
High quality—Successful firms in this industry must be able to produce quality vehicles that offer economy of ownership. As oil prices rise, the fuel miles per gallon becomes increasingly critical. Many manufacturers are extending the length of warranty and decreasing the service intervals.
                                                     
Excellent advertising—Manufacturers must have excellent marketing campaigns.
                                                         
Strong balance sheet and access to financial capital.
                                                           
 Broad product line with a large well-placed dealer/service network—The product line should include alternate fuel vehicles (gas, ethanol, diesel, electric, Compressed Natural Gas).
                                                             
Low cost production efficiency for the low price segment of the product line. Performance, quality, and styling for the high end segment of the product line.


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