‘’According to BOF, MatchesFashion.com, which was founded in 2006, receives 55 million website visitors each year. 80% of purchasers come from one of the many international markets they serve (176 to be exact). Matches Fashion aims to be “the most personal luxury shopping experience in the world”.

’’24/7 style advice through the sites fashion-concierge team

‘’Shop online, in-store, or via the brand’s app’’

‘’Private shopping services are available in person or via email or phone’’

‘’The brand is committed to sustainability and works with Eco-Age’’

''MatchesFashion US shoppers are eligible for free delivery on all orders over $300 and free returns’’

‘’Depending on where you’re shopping from, returns can be pricey (they aren’t free everywhere)’’

’’With mobile accounting for around half of its overall sales, it has become the real driving engine of growth for the business and further development of the channel should not be ruled out.’’

‘’The retailer believes market share is up for grabs due to the recent merger between Yoox and Net-a-Porter, as this enlarged business has more of a focus on mainstream luxury fashion and lacks the up-and-coming designers that matchesfashion.com offers.’’

Luxury businesses are also aiming to establish direct-to-customer websites in order to avoid losing out on profits, as brands like Farfetch and Yoox are constantly snatching market share.

''Poor financial crisis resilience, such as Brexit and COVID-19 ''