Workshop - Sharing best practices on 3 communications topics by https://padlet.com/axellehure/i2io8n58g97p688b For each topic, take a few minutes to reflect, discuss, and contribute 1 to 3 keywords or ideas directly on the section. en-us 2025-09-15 19:58:29 UTC 2025-09-16 12:30:52 UTC hello@padlet.com https://padlet.net/icons/png/1f4cd.png How do you identify authentic voices and how do you measure their impact? How do you support them while keeping consistency with the institutional brand? axellehure https://padlet.com/axellehure/i2io8n58g97p688b/wish/3586133942 2025-09-15 20:01:53 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3586133942 What does that inspire you to? axellehure https://padlet.com/axellehure/i2io8n58g97p688b/wish/3586141337 2025-09-15 20:10:03 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3586141337 What are, in your view, the real benefits of AI in communication? What risks or limitations should we be aware of? axellehure https://padlet.com/axellehure/i2io8n58g97p688b/wish/3586142428 2025-09-15 20:11:16 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3586142428 AI & communication https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587483028

  • AI translation tools are developed and useful.

  • Data protection needs to be observed.

  • AI hybrid images in student recruitment.

  • "Organic intelligence" concept by Andreas Ekström

    • ]]>     2025-09-16 11:22:27 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587483028     Give the floor to people who may be able to tell a good story about the university. https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587484792 2025-09-16 11:23:34 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587484792 use pictures and emotions, be short and sweet with your words elkereisinger1 https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587485543 2025-09-16 11:24:13 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587485543 https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587486154 Making the target more "connected" and interested

    ]]>     2025-09-16 11:24:43 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587486154     AI can boost creativity, but never recplace it elkereisinger1 https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587487780 2025-09-16 11:25:40 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587487780 https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587489036 EC2U personal stories, giving relevance to diversity and inclusion and to the role of the Alliance

    ]]>     2025-09-16 11:26:13 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587489036     https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587492849 Target can feel related to other personnal experiences

    ]]>     2025-09-16 11:27:38 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587492849     https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587493108 Time saver for some side tasks = more time for creativity

    ]]>     2025-09-16 11:27:53 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587493108     Benefits of AI in Communication https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587493808

  • Efficiency & Time-saving: Automates grammar checks, typo correction, and basic drafting, so we can focus more on creating.

  • Support Tool, Not Replacement: Acts as an assistant to polish and speed up work, helping with routine tasks without taking over the creative process.


    • ]]>     2025-09-16 11:28:11 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587493808     https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587494403 Reach out to teachers and instructors who can recommend students that can ideally communicate the positive aspects of the course/program of study. It should be clear that it has a Umeå and Swedish perspective.

    ]]>     2025-09-16 11:28:19 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587494403     https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587494474 Career case-histories, to show how EC2U could be relevant in people's personal path (students/PhDs/professors/staff)

    ]]>     2025-09-16 11:28:21 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587494474     Empowering voices https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587496719

  • Offer the community chances to voice their perspective and what's important to them in their work/studies. Publish on uni website, social media or an institutional blog or podcast.

  • Spontaneous and not too edited content for social media.

  • If needed, offer training to e.g. student ambassadors.

  • Social media statistics/engagement for impact?

  • A story may resonate with a person without a clear indicator for impact.

    • ]]>     2025-09-16 11:29:15 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587496719     Risks & Limitations https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587497284

    • Over-reliance: Depending too much on AI may dull perception and make us accept outputs without questioning them.

    • Distance from Reality: It can produce text that sounds plausible but isn’t factually accurate, so verification is essential.

    • Human Biases Embedded: Because AI is trained on human data, it inevitably carries cultural biases and prejudices; users need to stay alert to those influences.

    ]]>     2025-09-16 11:29:28 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587497284     https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587501642 Monitor and report on insights (statistics) via social media engagement, clicks, shares, etc. Always attempt to have a CTA (Call to action) such as sign up, registration, views. etc.

    ]]>     2025-09-16 11:31:44 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587501642     https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587502058 Keep track of all the possible sources you have and act as a "collector", in order to make the content consistent with the institutional brand and to plan the best way/channels to disseminate it

    ]]>     2025-09-16 11:31:58 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587502058     For students, identify different paths and make them an example, trying to show that they can be whoever they aspire to be. Example: studying and being a musician, studying and being an athlete, or studying and being a mother/father. For staff, trying to show the work that is done backstage, showing that every part of the university is relevant to its success. https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587502260 2025-09-16 11:32:04 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587502260 https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587502447 Ask recommendations from people who actually know the students or staffs in the faculties

    ]]>     2025-09-16 11:32:12 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587502447     Narratives into campaign https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587505035

  • Offer a stage (e.g. in a theatre) for people to communicate on their research (à 15 min.).

  • Impact interviews from different profiles. How to bring these alive in different formats?

  • How have different people benefited from EC2U?

    • ]]>     2025-09-16 11:33:45 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587505035     Depending on the type of communication activities, it could be useful to complement the activities, for example, by helping us in the brainstorming process. https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587506344 2025-09-16 11:34:51 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587506344 https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587506469 Organize events where students can meet their "future selves": researchers and professionists whose voice could be inspiring and meaningful for their career (networking is key!)

    ]]>     2025-09-16 11:34:54 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587506469     Guidelines and best practices https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587507082 Make certatin that students and staff are properly informed about the tonality, branding and messaging to allow for uniformity, such as the highlighting the main objectives of EC2U.

    ]]>     2025-09-16 11:35:23 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587507082     https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587509481 An adequate training could be useful to bring everyone on the same page

    ]]>     2025-09-16 11:37:30 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587509481     Missing Human Oversight (from the online group) https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587510475 Using AI to help in small tasks (i.e. graphics , translation or Website Headlines. But critical information, automated answers with the community or public appearance needs human oversight and control.

    ]]>     2025-09-16 11:38:23 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587510475     Short and effective (from the online group) https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587528907 - Micro-Stories (Video: max 30 seconds. Print: 1 complete Story per Element). In a competition for attention, content needs to be emotional, precise and short. Because:


    • Universities don't have much budget for follow-up campaigns.

    • The attention and retention span of people became minimal with popular fast-paste-platforms.

    • Classic "Hero Journeys" are nice, but need to long to tell.

    ]]>     2025-09-16 11:52:47 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587528907     Clear objectives and goals from the start https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587544833 2025-09-16 12:04:15 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587544833 Cross-promotion over many platforms https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587547421 Website, social media, podcasts, posters, newsletters, etc. Antimarketing. Lifting the environmental perspective.


    --connecting with students that have a large following. Any influencers on campus to reach a bigger audience.

    ]]>     2025-09-16 12:06:07 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587547421     Multiplication-Effect https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587548638 Poeple love to be in EC2U events. When they come back, they should have something in their hands (physical or virtual), to show their collegaues/commilitones about their adventures and all the upcoming EC2U things their friends can do in the near future.


    Keep up the WhatsApp chanel!

    ]]>     2025-09-16 12:06:53 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587548638     https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587583746 Using AI as a guide, brainstorming and support tool but not as a replacement.


    Enhancing effectivity to save time and be more productive.


    Careful with AI imaging. Young people detect it immediately.

    ]]>     2025-09-16 12:27:45 UTC https://padlet.com/axellehure/i2io8n58g97p688b/wish/3587583746