Intro to Digital Media Journal Assignment 1 by Ruben Gore

Initial thoughts and feeelings

goreruben — 2021-03-02 01:18:30 UTC

Currently I am feeling nervous to begin the course, but at the same time I am excited to start learning and creating in a field I am passionate about. Designing a website is what I am most looking forward too. I would say I have a very small circle of websites I use often. Learning web design will hopefully expose me to many different types of websites that I would not normally be interested in.

As far as initial Ideas for my promotional video go, I have very little. I hope to change this as I progress with some if the Idea generating techniques, which I learned during the first tutorial. As of right now I am interested in 3D graphics and 3D Art and It would be great to generate more ideas related to it. As much as I would love to do a promotional video on 3D graphics I still think it’s important to think of ideas that push me out of my comfort zone.

80 Ideas

goreruben — 2021-03-02 01:19:13 UTC

1 3D Environment art
2.analogue/Vintage camera
3 Beyond Blue
4. Digital Art tools
5.Graphics cards
6. Pro gaming controller
7 Men's Health
8 Skin routine
9 Meditation
10 Gardening tools
11 CGI tools
12 Maya
13 Substance painter
14 AFL Football
15 smash.gg
16 Camera lens
17 Gumtree Scamming Avoidance
18 Instant Noodles
19 Car repairs
20 Fish and Chips
21 Podcast
22 Football Club
23 exercise ball
24 Craft Beer
25 RSPCA
26 Public Transport
27 Hypnotist
28 anti-piracy
29 Knife Sharpening
30 Video game coaching
31 Fragrance
32 Headphones
33 Production company
34 Guided tours
35 Babysitter
36 Dog Obedience Course
37 Modelling
38 Portrait Painting Class
39 Visual Effects Class
40 VPN
41 Traffic App
42 Music Lessons
43 Environmental Activist Group
44 Framing
45 Independent News
46 Travel Insurance
47 Airlines
48 Dry Cleaning
49 Comedy Show
50 RGB Lights
51 Wireless Charger
52 Solar Panels
53 Vinyl Records
54 Fringe Show
55 Music Show
56 Distillery
57 Camping grounds
58 Skincare Products
59 Face Razor
60 Ad Blocker
61 Digital Minimalism
62 Self Help Book
63 Freelance Artist
64 An app to help use less social media
65 3D Model catalogue
66 Art Station
67 Professional Printing
68 Artwork Framing
69 Esports event
70 Ad Blocker
71 Artwork Community Forum
72 Art exhibition
73 3D Modelling Lessons
74 Skillshare
75 specialised artwork equipment
76 crypto currency
77 CryptoArt
78 NFT's
79 Guide dogs
80 Life-saving club

Week 2

goreruben — 2021-03-08 14:11:09 UTC

I have decided to create an advertisement for an online NFT marketplace that I have come up with myself. I am calling it Artdome. The goal of Artdome is to present a digital space where NFT's can be traded. The promotional video for Artdome will focus on getting content creates onto the platform rather than getting consumers to buy and sell NFT's.

Target Audience
The target audience will be aimed at anyone who creates digital content. This could include visual artists, Musicians, meme creators, and video game developers.

Age?
NFT's is an emerging digital trend. Younger generations who have grown up with the internet and will more likely trust new digital ideas and technologies. This does not mean the older generations will not be on board with the message and I still assume many will still be interested, just not as much the younger generations.

Gender?
This ad isn't targeted towards one specific gender. The vast amount of possibilities that an NFT can be, allows for specific content to cater towards a specific gender. For example, a portrait of a famous male football player would likely be more popular amongst men. Despite this, I plan to keep the content in the final promotional video gender-neutral.

Profession?
Any person that creates digital content could be targeted for this advertisement. This video also wants to send the message that it could be possible to create your own career using this marketplace. The professions that I plan to focus on are visual artists, video game developers, musicians, and although some may not see it as a profession, meme creators. Content made from professionals in these fields is very popular amongst current NFT websites. People who have already acquired some fame through other professions are also popular amongst on NFT websites. The musician Grimes sold one piece of digital artwork for $388,938. There is value in trying to get the attention of established mainstream artists.

Income?
The focus of the ad will be to get low to medium-income earners onto the platform. The ad wants to present itself as a way to start a career or gain money selling NFT's. I do not want to alienate any higher income earners though as they could also bring value to the business.

Message summary
Creators can be independent and make enjoyable content and still make money on Artdome.

Questions to think about

What do I need to show/say that will convince my audience to take action?

What does my target audience already know/think/feel about my message?

Is there bias?

Week 3 - Creating a Website

goreruben — 2021-03-16 00:44:22 UTC

In our week 3 tutorial, I started learning the basics of HTML coding so I could create a website.

To gain a better understanding of web design I started researching other websites. I want to look at a wide range of websites and creative ideas. I would also like to look at websites that sell NFT's so I can gain a greater understanding

Brutalist Websites

Brutalist Websites compiles multiple existing websites that go against the standard web design formula. It results in websites that are creative functionally and aesthetically. The websites that are featured are usually not user friendly, thus being named Brutalist Websites. This can turn off potential viewers who are not able to navigate the unusual websites design choices right away. The website also includes interviews with Web Designers of some. Some websites that are featured also include interviews with the web designer of said website. It gives a great insight into the philosophy and reasoning behind the design choices.

Yves Tumour (How I learned to love the industry)

Yves Tumour is an experimental electronic music producer and artist. I found his artist website, named How I learned to Love the Industry, through Brutalist Websites. The website is very confronting. Immediately when you open you are confronted with Yves Tumour’s ominous music playing, a flashing background and floating images that move around the screen. To add to the chaos the music distorts when you try to move the mouse. The links that take you to information about Yves Tumour are in the corners of the website. They seem to be a secondary focus compared to visual elements located in the middle. The website surprises and shows how creative one can be with web design.

OpenSea

OpenSea is a marketplace that allows you to buy and sell NFT's of many varieties. Since I want to focus mainly on

Week 3 - Building a Website

goreruben — 2021-03-29 23:41:40 UTC

In our week 3 tutorial I started learning the basics of HTML coding so I could create a website that introduces what an NFT is

To gain a better understanding of web design I started researching other websites. I want to look at wide range of websites and creative ideas. I would also like to look at websites that are within the music industry so I can gain a greater understanding

Brutalist Websites

Brutalist Websites compiles multiple existing websites that go against the standard web design formula. It results in websites that are creative functionally and aesthetically. The website that are featured are usually not user friendly, thus being named Brutalist Websites. This can turn off potential viewers who are not able to navigate the unusual websites design choices right away. The website also includes interviews with Web Designers of some. Some websites that are featured also include interviews with the web designer of said website. It gives a great insight into the philosophy and reasoning behind the design choices.

Yves Tumour (How I learned to love the industry)

Yves Tumour is an experimental electronic music producer and artist. I found his artist website, named How I learned to Love the Industry, through Brutalist Websites. The website is very confronting. Immediately when you open you are confronted with Yves Tumour’s ominous music playing, a flashing background and floating images that move around the screen. To add to the chaos the music distorts when you try to move the mouse. The links that take you to information about Yves Tumour are in the corners of the website. They seem to be a secondary focus compared visual elements located in the middle. The website surprises and shows how creative one can be with web design.

OpenSea
OpenSea is a market place where NFT's can be traded. The NFT's include more than just visual art NFT's. It includes tokens for music, memes, art, and much more. It has a plain white background that works as a canvas for the NFT's on display.

Week 5

goreruben — 2021-03-30 00:20:21 UTC

Tone
The young audience would most likely be feeling curiosity towards NFT's. They are a relatively new creation. It is possible to create excitement about the unknown. The product would also go for a more futuristic tone to fit with the digitally based product. White is an important colour for my website. It represents a blank canvas and gives room for the art on the website to shine. Blue is also an important colour for the brand. It indicates trust that is vital for pursued artists to join the platform. I'm choosing Sans-serrif font as it is a modern approach to typography. The font itself would have a cubism design as it stays within the digital theme. It also ties into the blockchain that is used to verify all NFT's

Font's and Typography

goreruben — 2021-03-30 01:20:58 UTC

It is important that I choose a modern font. NFT's are a new creation so a sans-serif style font would be Ideal. A font with a cubist design could also fit well with my theme as it ties into the digital website. The square block style also has similar imagery to the blockchain that is used to authenticate cryptocurrency.

uni neue is the font I ended up choosing and fits the branding of Artdome. I created an image of the Artdome logo using this font.

Colour Palette

goreruben — 2021-03-30 01:21:42 UTC

IFor the colour palette, I am using bright and warm colours that will seem inviting to the viewers. I chose to use natural-looking light browns and oranges. I want these colours to represent a wooden work surface that has been struck by natural sunlight. I also decided to use light blues and white so I can represent the digital aspect of creating NFT's. Blue and white will also likely be the colours used in the finished design of the website.

Mind Map

goreruben — 2021-04-01 08:37:08 UTC

AIDA Process

goreruben — 2021-04-01 08:37:26 UTC

Attention
To get the attention of the audience I will use imagery that will resonate with them. My target audience mostly consists of artists and other creators. Videos of
Interest
Most artists started creating out of pure joy for the craft and their own personal growth. It is very important that the promo video focus' on the joy of creating for the artists own reasons. The target audience for the product would mainly be creating in their own homes. Even people advanced in their careers that use an office or studio still probably started creating in their own homes. showing people creating in a household environment gives the video a self-made feel that the audience can resonate with.
Desire
The promo video wants to create the desire to be able to have the freedoms of creating in your own home and on your own terms but still being able to make money.
Action
After the promotional video inspire's the audience to start creating

Treatment

goreruben — 2021-04-01 08:37:39 UTC

The short promotional video will focus on the joy of creating.

The opening shot will be of a visual artist painting in a naturally lit home work station. The painter is focused and the workspace assures the audience that she is dedicated to her craft. Non- Diegetic, slightly up-beat, inspirational music will be playing in the background to give the video momentum. The camera will be slowly panning to give to add to the momentum of the video. Cuts to a person using a computer. The screen is not shown in the initial shot. This person is also very focused on the computer. This person is creating memes. Fades to white. The text appears "thinking of getting into NFT's" "Artdome supports creators in every craft" then fades to the Artdome logo.

Research and Development

goreruben — 2021-04-01 08:38:50 UTC

Samford, H. and Domingo, L., 2019. The Political Geography and Environmental Impacts of Cryptocurrency Mining - The Henry M. Jackson School of International Studies. [online] The Henry M. Jackson School of International Studies. Available at: [Accessed 5 April 2021].

This article talks about the process

What is an NFT?

goreruben — 2021-04-05 00:51:57 UTC

NFT is an acronym for non-fungible token
Fungible means one item can be replaced by another item and is usually used in economical terms. NFT's are digital certificates that can not be replicated and represent ownership over a unique item. Using blockchain technology, which is used in cryptocurrency, an NFT can be authenticated.

Artdome Logo

goreruben — 2021-04-12 05:27:14 UTC

Saturday Night Live - What the hell's an NFT

goreruben — 2021-04-12 05:31:44 UTC