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      <title>Significant drivers shaping the advertising business by Peter James Skalberg</title>
      <link>https://padlet.com/peterskalberg/significantadvertising</link>
      <description>Working in groups to discuss, identify, outline and group the most relevant external drivers. Do you see any patterns or themes forming?</description>
      <language>en-us</language>
      <pubDate>2023-05-09 00:55:51 UTC</pubDate>
      <lastBuildDate>2025-12-25 21:17:20 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
      <image>
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      <item>
         <title>TRENDS</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2582865943</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2023-05-09 00:57:10 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2582865943</guid>
      </item>
      <item>
         <title>DIGITAL MARKETING</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636289357</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://hbr.org/2022/07/closing-the-gap-between-digital-marketing-spending-and-performance" />
         <pubDate>2023-07-01 11:02:27 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636289357</guid>
      </item>
      <item>
         <title>DATA</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636289742</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://hbr.org/2018/06/to-compete-with-amazon-big-name-consumer-brands-have-to-become-more-like-it" />
         <pubDate>2023-07-01 11:04:43 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636289742</guid>
      </item>
      <item>
         <title>REVEVANT DATA</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636290817</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbestechcouncil/2023/04/17/why-high-quality-and-relevant-data-is-essential-in-todays-business-landscape/?sh=af65cd873fdd" />
         <pubDate>2023-07-01 11:11:52 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636290817</guid>
      </item>
      <item>
         <title>AI</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636291184</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/bernardmarr/2022/09/09/artificial-intelligence-and-the-future-of-marketing/?sh=16790a04697f" />
         <pubDate>2023-07-01 11:14:50 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636291184</guid>
      </item>
      <item>
         <title>FUTURE OF DIGITAL MARKETING</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636291364</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/bernardmarr/2021/10/18/how-ai-is-transforming-the-future-of-digital-marketing/?sh=1f2a08171f26" />
         <pubDate>2023-07-01 11:16:03 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636291364</guid>
      </item>
      <item>
         <title>PERSONALISATION</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636291590</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://hbr.org/2018/01/ads-that-dont-overstep" />
         <pubDate>2023-07-01 11:18:01 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636291590</guid>
      </item>
      <item>
         <title>MEDIA TRENDS</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636291992</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary.html" />
         <pubDate>2023-07-01 11:20:21 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636291992</guid>
      </item>
      <item>
         <title>VIDEO CONTENT AND STREAMING</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636292536</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/dbloom/2022/05/18/online-video-viewing-growth-flattens-in-us-europe-but-big-screens-roku-rule/?sh=66a0a0f751b3" />
         <pubDate>2023-07-01 11:23:59 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636292536</guid>
      </item>
      <item>
         <title>INFLUENCER MARKETING</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636292811</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbesagencycouncil/2023/03/10/influencer-marketing-in-2023-benefits-and-best-practices/?sh=549305b959b6" />
         <pubDate>2023-07-01 11:25:53 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636292811</guid>
      </item>
      <item>
         <title>VOICE ACTIVATED </title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636293021</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbestechcouncil/2022/03/25/the-advent-of-voice-why-cmos-should-look-to-voice-ai-as-the-future-of-advertising/?sh=3d44b0084a43" />
         <pubDate>2023-07-01 11:27:24 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636293021</guid>
      </item>
      <item>
         <title>DATA PRIVACY AND PROTECTION</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636293272</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbestechcouncil/2023/02/27/13-tech-experts-explain-essential-facts-about-data-privacy-and-data-protection/?sh=64e6093a1d99" />
         <pubDate>2023-07-01 11:29:22 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636293272</guid>
      </item>
      <item>
         <title>AR AND VR</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636293515</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbestechcouncil/2023/04/13/the-impact-of-ar-and-vr-on-customer-experience/?sh=4d6818597c3a" />
         <pubDate>2023-07-01 11:31:05 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636293515</guid>
      </item>
      <item>
         <title>PURPOSE DRIVEN ADVERTISING AND BRANDS</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636293837</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbesagencycouncil/2021/11/30/the-future-of-the-purpose-driven-brand/?sh=79c9dc4c7a24" />
         <pubDate>2023-07-01 11:33:03 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636293837</guid>
      </item>
      <item>
         <title>E-COMMERCE</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636294170</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2022/12/21/6-reasons-voice-shopping-is-the-future-of-m-commerce/?sh=60ac0bf431eb" />
         <pubDate>2023-07-01 11:35:20 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636294170</guid>
      </item>
      <item>
         <title>BRAND LOYALTY</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636294343</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/boblegters/2022/06/03/brand-loyalty-in-the-digital-age-the-battle-for-customer-attention/?sh=3c7d1f0d5f14" />
         <pubDate>2023-07-01 11:36:26 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636294343</guid>
      </item>
      <item>
         <title>SUSTAINABILITY</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636294827</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbestechcouncil/2022/12/05/what-recent-trends-say-about-sustainable-shopping-in-2023/?sh=620eeddc6fc0" />
         <pubDate>2023-07-01 11:38:52 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636294827</guid>
      </item>
      <item>
         <title>THE EXPERIENCE ECONOMY</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636295059</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbesbusinesscouncil/2022/04/15/how-to-get-involved-in-the-thriving-experience-economy/?sh=1a1061bdc29d" />
         <pubDate>2023-07-01 11:40:13 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636295059</guid>
      </item>
      <item>
         <title>HEALTH AND WELLNESS</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636295490</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market" />
         <pubDate>2023-07-01 11:43:01 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636295490</guid>
      </item>
      <item>
         <title>MOBILE SHOPPING</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636295796</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/28/m-commerce-a-new-sector-with-tremendous-growth/?sh=52549bc23e1a" />
         <pubDate>2023-07-01 11:44:42 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636295796</guid>
      </item>
      <item>
         <title>AD AVOIDANCE</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636491250</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbesagencycouncil/2023/03/21/reaching-the-unreachable-how-brands-are-connecting-to-consumers-in-a-world-of-ad-avoidance/?sh=74b878b55955" />
         <pubDate>2023-07-02 08:12:55 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636491250</guid>
      </item>
      <item>
         <title>SUSTAINABILITY</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636491498</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/danielnewman/2020/07/24/how-leading-global-companies-are-using-sustainability-as-a-market-differentiator/?sh=3e9a40c31ff3" />
         <pubDate>2023-07-02 08:14:22 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636491498</guid>
      </item>
      <item>
         <title>BIG DATA</title>
         <author>peterskalberg</author>
         <link>https://padlet.com/peterskalberg/significantadvertising/wish/2636491850</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.forbes.com/sites/forbesagencycouncil/2022/03/15/how-big-data-is-helping-advertisers-solve-problems/?sh=373beed525e0" />
         <pubDate>2023-07-02 08:16:08 UTC</pubDate>
         <guid>https://padlet.com/peterskalberg/significantadvertising/wish/2636491850</guid>
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