Exercise AutoSock by Ekaterina Bjornali https://padlet.com/ekatb/hzlswq5ahafh MRK3025 Innovation and Business Development en-us 2018-03-09 11:28:13 UTC 2025-10-25 19:53:47 UTC hello@padlet.com 1) Analyze the value chain of AutoSock: main partners upstream and downstream. ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240091577   What is the core activity of AutoSock? Which functions did AutoSock choose not to do? ]]> 2018-03-09 11:30:26 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240091577 Answer 1st Group ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240091639 Provide your answer summary here]]> 2018-03-09 11:30:45 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240091639 2) What collaboration strategies does AutoSock pursue in its business plan? ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240091761 Analyze complementary assets and the value chain.  Analyze in the light of Teece model. ]]> 2018-03-09 11:31:19 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240091761 Answer Group 2 ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240092073 Provide your answer summary here]]> 2018-03-09 11:32:17 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240092073 3) Carry out a brief analysis of industry attractiveness (Porter’s five forces): ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240092468 - Its ‘horizontal competition’: the threat of competitors, substitutes and new entrants. 
- Its ‘vertical’ competition: supplier power and customer power. ]]> 2018-03-09 11:33:44 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240092468 Answer Group 3 ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240092603 Provide your answer summary here]]> 2018-03-09 11:34:07 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240092603 4) Analyze how AutoSock builds its competitive advantage: ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240092737 - Is it a cost leadership or differentiation strategy?
- What can you say about AutoSock’s logistics strategy?
- Try to find out how the Value Curve for AutoSock’s industry looks like
]]> 2018-03-09 11:34:40 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240092737 Answer Group 4 ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240093047 Provide your answer summary here]]> 2018-03-09 11:35:45 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240093047 5) How AutoSock does protect its intellectual property? ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240093395 2018-03-09 11:36:49 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240093395 6) What is AutoSock’s VTC (value to customer) proposition? ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240093453 2018-03-09 11:37:01 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240093453 Answer Group 5 ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240093514 Protecting the existing patents and expanding the patent and trademark coverage is essential to AutoSock. Therefore they have filed applications for patents in 11 territories (including Europe, North America, Japan, China among others.) 
By pursuing the patents, they want to reduce the potential for copycat products.
One of the key points that their patent is covering is the special textile fibers used in the product.]]> 2018-03-09 11:37:14 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240093514 Answer Group nr ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240093535 Provide your answer summary here]]> 2018-03-09 11:37:19 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240093535 Answer Group 1 https://padlet.com/ekatb/hzlswq5ahafh/wish/240131868 Increased braking effect and maneuverability in hazardous conditions. Easy to mount, does not take a lot of storage space and more comfortable to drive with than chains. It is also easy to clean.
Additionally it is reasonably priced for car owners, who pay little less for it than existing solutions on the car accessory market.]]> 2018-03-09 13:36:33 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240131868 https://padlet.com/ekatb/hzlswq5ahafh/wish/240132179 We would place both KoSa GmbH and Teletextiles AS in the production segment of the value chain. 
Hareide Designmill goes under marketing in the value chain.



]]> 2018-03-09 13:37:10 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240132179 - AutoSock creates tires made with a special textile against the ice and snow on roads. https://padlet.com/ekatb/hzlswq5ahafh/wish/240135216 the main partners are :
- Kosa GmbH
- Tele Textile AS, Hareide Designmill

The distribution Channel are : 
"Accessories", "Petrol, Gas", "OEM", "Web"


]]> 2018-03-09 13:43:17 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240135216 ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240165519 2018-03-09 14:34:12 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240165519 ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240165829 2018-03-09 14:34:40 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240165829 ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240167041 2018-03-09 14:36:21 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240167041 Teacher ekatb https://padlet.com/ekatb/hzlswq5ahafh/wish/240167126 2018-03-09 14:36:29 UTC https://padlet.com/ekatb/hzlswq5ahafh/wish/240167126