"When I first started freelancing over a year ago now, I spent time worrying about how I would appear online. I made myself a (very bad) logo and treated myself like businesses that I’d done marketing for in the past.

Funnily enough, all that work I put into polishing up ‘my brand’ went nowhere. Looking back, I think it all just looks a bit ridiculous (Davies, 2021)."

She found she gained more followers and did her best when she stopped trying to force a personal brand and instead was just her authentic self.