Cross Promotional Strategies by Kimberly Lightle https://padlet.com/klight7583/hxdvlo7u455k Made with a creative frenzy en-us 2018-03-01 15:56:11 UTC 2018-03-01 16:14:24 UTC hello@padlet.com Definition klight7583 https://padlet.com/klight7583/hxdvlo7u455k/wish/236986248 Where customers of one product or service are targeted with promotion of a related product]]> 2018-03-01 15:58:07 UTC https://padlet.com/klight7583/hxdvlo7u455k/wish/236986248 Example 1) McDonald's & Coke klight7583 https://padlet.com/klight7583/hxdvlo7u455k/wish/236988877 2018-03-01 16:01:11 UTC https://padlet.com/klight7583/hxdvlo7u455k/wish/236988877 Example 2) Twinkies & X-Men klight7583 https://padlet.com/klight7583/hxdvlo7u455k/wish/236995692 2018-03-01 16:09:38 UTC https://padlet.com/klight7583/hxdvlo7u455k/wish/236995692 Example 3) Subway & Green Lantern klight7583 https://padlet.com/klight7583/hxdvlo7u455k/wish/236996612 2018-03-01 16:10:58 UTC https://padlet.com/klight7583/hxdvlo7u455k/wish/236996612 Positive 1) klight7583 https://padlet.com/klight7583/hxdvlo7u455k/wish/236998064 Cross Marketing enable brands to borrow the brand equity of other brands concerned and use their touch points to get more reach.]]> 2018-03-01 16:13:06 UTC https://padlet.com/klight7583/hxdvlo7u455k/wish/236998064 Positive 2) klight7583 https://padlet.com/klight7583/hxdvlo7u455k/wish/236998502 Cross promotion is an easy and economical way for brands to reach the more people.]]> 2018-03-01 16:13:43 UTC https://padlet.com/klight7583/hxdvlo7u455k/wish/236998502