2. The “Be Food Smart” advert by Change4Life aims to raise awareness about unhealthy food ingredients like sugar, salt, and fat. It is directed at parents and caregivers of young children to promote healthier eating habits. The ad wants the audience to feel concerned and take action for their family’s well-being. It encourages the use of practical tools like food tracking apps to help make smarter food choices. 

1. Nike - "You Can't Stop Us" -https://www.youtube.com/watch?v=Gx6DSXijITU

Discussion:

• What is the purpose?

The ad’s purpose is to show how sport unites people across the world, even in times of crisis like the COVID-19 pandemic, racial injustice, and global division. It’s a message of resilience. Nike is using this ad to say that no matter our differences or struggles, we can overcome anything together.

• Who is the audience?

Nike is targeting:

• Athletes and sports fans of all levels, from professionals to everyday players.

• Young people who care about equality, inclusion, and social change.

• Global viewers, regardless of race, gender, or nationality.

• Anyone affected by recent global issues, including the pandemic and protests.

This is clearly aimed at a socially conscious and emotionally aware generation that values action and connection.

• Was it effective?

Yes, extremely effective.The editing is powerful, the use of split-screen moments showing athletes doing the same movements across different sports and cultures visually reinforces the message of unity. The message sticks, and the brand feels more meaningful because of it.

• Where is the line between persuasion and pressure?

This ad stays on the persuasion side. It encourages viewers to be strong and united without making them feel guilty or scared. It uplifts instead of pressuring. The tone is inspiring, not forceful. The persuasion comes from emotional connection, not obligation.

• How do ads play on emotions or fears?

Ads often use emotion to create a bond with the viewer. In this Nike ad, emotions like hope, determination, pride, and solidarity are used to create impact. It shows struggle, injury, protest, and recovery.

Sometimes, ads also use fear to get attention, like health ads showing consequences of bad habits. But in this case, Nike uses more empathy and inspiration than fear.

• Should health ads use fear to motivate?

Fear can work, but only when it’s balanced. For example, showing the dangers of smoking or unsafe driving can be effective if it’s followed by a clear message about what the viewer can do to stay safe. If an ad uses too much fear without offering hope or solutions, it can overwhelm or shut down the viewer emotionally.

So yes, health ads can use fear, but they should also include a path forward. Fear alone is not enough. People need to feel that their actions will make a difference.

The Change4Life "Be Food Smart" ad is, on the other hand, for public health education. Its role is to educate parents and families regarding the concealed sugars, fats, and salt within everyday foods and to promote healthier alternatives through the free-to-use Food Scanner app. This ad is specifically directed at parents of young children, more specifically those who do the grocery shopping and meal preparation. 

Although both commercials are successful, Nike's is emotionally persuasive and international in appeal, while Change4Life's is more functional, segmented, and attuned to quantifiable behavior change. 

1. Where is the line between persuasion and pressure?

Persuasion is when an ad encourages you to do something in a positive way. Pressure is when an ad makes you feel forced or guilty. Nike’s “You Can’t Stop Us” ad persuades because it inspires people to keep going, not by making them feel bad.

2. How do ads play on emotions or fears?

Ads use feelings to catch your attention. The Nike ad uses strong emotions like hope and strength. It shows challenges but also shows people overcoming them, which makes you feel motivated.

3. Should health ads use fear to motivate?

Fear can sometimes work, but too much fear can make people ignore the message. Nike’s ad shows that positive messages work better. It inspires people instead of scaring them.

The “Be Food Smart” advertisement employs cheerful animations and clear, straightforward tips to encourage families and health-conscious viewers to make better food choices. By breaking down healthy eating into manageable steps, the ad reassures its audience that adopting a healthier lifestyle is both possible and rewarding, increasing the likelihood of positive behavior change.

Through energetic graphics and user-friendly tips, Change4Life’s advert connects with viewers keen to make healthier decisions for themselves and their families. By promoting small, achievable actions in a supportive tone, the campaign positions healthy eating as something within everyone’s reach, encouraging viewers to start making changes right away

What is the purpose?
The purpose of the ad is to motivate people to push their limits and never give up, no matter their background or challenges. It promotes determination, confidence, and inner strength, which connects with Nike’s slogan “Just Do It.” It also encourages viewers to see sport as a way to express themselves and grow.

Who is the audience?
The audience seems to be young people, athletes, and anyone who needs motivation and not just professionals, but also ordinary people trying to improve. It speaks to those who want to achieve more in life, whether in sports or personal goals.

Was it effective?
Yes, the ad was very effective. The visuals were powerful, the music was emotional, and the message really stood out. It made me feel inspired and connected to the brand. Nike knows how to create an emotional impact and push viewers to believe in themselves.

• The purpose of this advertisement is to showcase a message using split-screen footage to showcase athletes across different sports and backgrounds.

• This advertisement is aimed at the general public, but specifically showcases athletes as they are the people who use their product the most and fit the example, or main message of the Nike, ‘You can’t Stop Us,’ advertisement. This aims moreover to the general public as this is a branding video speaking about the core values they want to represent and what is needed, being unity, resilience, and perseverance.

• This advertisement wants the target audience to feel inspired through the main feelings being inspiration, unity and resilience, resonating with the purpose.

• The message intends to convey the message that, no matter what obstacle comes your way, it is important to overcome the challenge and figure out the best solution possible. 

Change4Life – Be Food Smart
The Be Food Smart ad by Change4Life is a health campaign targeted mainly at parents and children in the UK. It encourages families to make better food choices by being aware of the sugar, salt, and fat in everyday foods. The ad uses bright colours, fun animations, and a friendly tone to make its message clear and easy to understand. It also promotes a free app that helps families scan products and find healthier options. The ad focuses on educating the public about diet and health in a simple and practical way.

Comparison
While both ads aim to influence behaviour, they do so in very different ways. Nike’s You Can’t Stop Us uses emotional storytelling, strong visuals, and powerful themes to inspire and unite people through sport. In contrast, Change4Life’s Be Food Smart uses clear, simple messaging and playful visuals to educate families about health and nutrition. Nike focuses on identity, strength, and motivation, while Change4Life is more about practical change in daily habits. One moves people emotionally, the other informs them logically, but both are effective in their own ways.

The purpose of the second advertisement is to encourage people to have a good diet and avoid eating candies. This ad is aimed at kids or teenagers who like eating  candies. The advertiser wants the audience to feel the negatives of eating candies and understand the harm it is causing to our health. The message is intended to convince the audience to follow a good diet to maintain our health.

This Nike commercial aims to use the power of athletics to inspire and bring people together. It demonstrates how movement, resiliency, and enthusiasm unite us all by skillfully blending footage of athletes from various sports, backgrounds, and situations using a split-screen approach. The commercial emphasizes concepts like overcoming hardship, combating inequality, and the power of cooperation. It encourages viewers to keep moving forward in spite of obstacles by spreading a message of optimism, solidarity, and tenacity. The statement is in line with Nike's well-known tagline, "You Can't Stop Us."

Who is the target audience?

Young people, athletes, sports fans, and anybody else who values tenacity, social justice, and personal development are all part of the target audience. It demonstrates to others who might be demoralized or divided that we are stronger as a group. The advertisement also appeals to a broad worldwide audience that shares the principles of inclusiveness, equality, and resilience because it features athletes from a variety of origins and circumstances.

The audience of the video is broadly inclusive, using "we" and "our" to address a wide group. It specifically targets athletes and sports fans, as it mentions "Luka Dončić & Other Icons" in its title and refers to "sport," "track," and "sporting events". Beyond this, it aims to connect with anyone seeking motivation, solidarity, or a call to action in the face of adversity or unfairness.

The intended effect of the video is to inspire and empower viewers, fostering a strong sense of unity and solidarity. It seeks to promote perseverance and adaptability, reassuring the audience that "we will always come back stronger" after setbacks and "find a way". By highlighting the ability to "change the sport" and "come together for change," it aims to motivate defiance against limitations and unfairness. The overall effect is to instill a powerful belief in the unstoppable nature of collective potential.