Marketing Objectives of NIKE by PHAM Hoang Bao Phuong(hoanph18) https://padlet.com/hoanph18/hveeo2hksol7ou3m Intro to Marketing - Group 18 en-us 2020-10-15 13:05:48 UTC 2020-10-17 14:59:48 UTC hello@padlet.com https://padlet.net/icons/png/1f45f.png Business Objectives hoanph18 https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832156553 MAIN:
1. Increase revenue/profit
2. Improve product quality and introduce new products to target new customers.
3. Diversify the selling channels (especially online channels)
OTHERS:
4. Minimize the negative impact on the environment
5. Build a creative, diverse and inclusive team
6. Try to take advantage of internet and AI to analyze customers' healthy situation, such as weight. 
7. Always try to be ahead of its business competitors.

]]> 2020-10-15 13:12:46 UTC https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832156553 Marketing Objectives hoanph18 https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832157984 MAIN
1. Grow market share in the Asia Pacific by 10% from 09/2020 to 09/2021
2.Target new customers (possibly the elder athletes) by introducing at least one new product in the beginning of 2021.
3. Diversify the marketing channels, especially growing the digital ecosystem by attracting 1 million leads in the Asia Pacific from 09/2020 to 09/2021.
OTHERS
4. Targeting potential unexplored market
5. Improve the quality of the products
6. Launch campaigns to raise awareness environmental issues.
7. Uplifting product's impression.
8.  Retain existing/loyal customers

]]> 2020-10-15 13:13:05 UTC https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832157984 Mission 2020 hoanph18 https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832357527 “Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”]]> 2020-10-15 13:58:56 UTC https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832357527 4 main objectives of a business (just for reference) hoanph18 https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832366622 Objectives of Business – 4 Important Objectives: Economic, Human, Organic and Social Objectives
  • Economic Objectives: Essentially a business is an economic activity. ...
  • Human Objectives: Human objectives are connected with employees and customers. ...
  • Organic Objectives: ...
  • Social Objectives:
]]> 2020-10-15 14:01:07 UTC https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832366622 Since covid 19 kylejoerger15 https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832372237 1. Emotional branding
2. Quarantine encouragement
3. Promote brand awareness on SNS
4. Helping local communities]]> 2020-10-15 14:02:30 UTC https://padlet.com/hoanph18/hveeo2hksol7ou3m/wish/832372237