Padlet xinh xan by Nguyen Gia My https://padlet.com/mynghs170852_/huoh0toc2y36xzmp en-us 2023-10-12 01:36:38 UTC 2023-10-12 02:22:07 UTC hello@padlet.com Television https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742737728 2023-10-12 01:38:44 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742737728 Radio mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742738141 2023-10-12 01:38:58 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742738141 Evaluation of Media: Television and Radio linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742739133 2023-10-12 01:39:43 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742739133 Radio Characteristics vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742740914 2023-10-12 01:41:02 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742740914 Television limitations https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742740916 2023-10-12 01:41:02 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742740916 Television Advantages linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742741280 2023-10-12 01:41:17 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742741280 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742742195 Often viewed as old-school]]> 2023-10-12 01:42:00 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742742195 Advantages of Radio mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742742607 2023-10-12 01:42:15 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742742607 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742742733 Creativity and Impact ]]> 2023-10-12 01:42:20 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742742733 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742742813 Primarily local advertising medium]]> 2023-10-12 01:42:24 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742742813 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742743467 Fleeting message]]> 2023-10-12 01:42:56 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742743467 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742743702 Broadest mass reach among all media]]> 2023-10-12 01:43:07 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742743702 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742744372 Offers advertisers narrow targeting capabilities]]> 2023-10-12 01:43:40 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742744372 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742744634 Cost]]> 2023-10-12 01:43:52 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742744634 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742744914 Considered a pervasive medium]]> 2023-10-12 01:44:06 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742744914 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742745082 Coverage and Cost Effectiveness]]> 2023-10-12 01:44:14 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742745082 Limitations of Radio trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742745330 2023-10-12 01:44:26 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742745330 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742745639 Low selectivity]]> 2023-10-12 01:44:42 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742745639 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742746231 Captivity and Attention ]]> 2023-10-12 01:45:10 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742746231 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742746517 Creative Limitations]]> 2023-10-12 01:45:18 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742746517 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742746733 Cost and efficiency]]> 2023-10-12 01:45:25 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742746733 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742746805 Clutter]]> 2023-10-12 01:45:28 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742746805 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742747098 Audience Fragmentation]]> 2023-10-12 01:45:43 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742747098 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742747497 Chaotic Buying]]> 2023-10-12 01:46:03 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742747497 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742747669 Selectivity and Flexibility ]]> 2023-10-12 01:46:12 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742747669 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742748008 Distrust]]> 2023-10-12 01:46:30 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742748008 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742748086 Limited Research Data]]> 2023-10-12 01:46:34 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742748086 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742748828 Receptivity]]> 2023-10-12 01:47:03 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742748828 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742749481 Selectivity]]> 2023-10-12 01:47:36 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742749481 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742749900 Limited Listener Attention]]> 2023-10-12 01:47:56 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742749900 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742749941 Flexibility]]> 2023-10-12 01:47:58 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742749941 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742750597 Mental imagery]]> 2023-10-12 01:48:32 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742750597 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742750660 Negative evaluation]]> 2023-10-12 01:48:35 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742750660 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742751162 Integrated marketing opportunities]]> 2023-10-12 01:49:00 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742751162 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742751406 Digital Media Competition]]> 2023-10-12 01:49:12 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742751406 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742752199 Limited attention]]> 2023-10-12 01:49:49 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742752199 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742752924 Clutter]]> 2023-10-12 01:50:26 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742752924 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742755115 Radio commercials are cheap to produce. They require only a script that is read by the radio announcer or a prerecorded message that can be broadcast.]]> 2023-10-12 01:52:03 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742755115 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742755218 zipping]]> 2023-10-12 01:52:09 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742755218 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742755911 zapping]]> 2023-10-12 01:52:39 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742755911 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742756284 Consumers perceive radio advertising to be more personally relevant to them than ads on television or the Internet.]]> 2023-10-12 01:52:59 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742756284 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742757371 Companies can focus their ads on specialized audiences, such as certain demographic and lifestyle groups]]> 2023-10-12 01:53:49 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742757371 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742758789 It is the most flexible of all media, because it has a very short closing period. Ads can be changed almost up to the time they go on the air.]]> 2023-10-12 01:54:56 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742758789 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742759139 A major drawback of radio as an advertising medium is the absence of a visual image ]]> 2023-10-12 01:55:12 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742759139 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742759228 Radio and TV similarities ]]> 2023-10-12 01:55:16 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742759228 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742759884 It encourages listeners to use their imagination when processing a commercial message. Radio may also reinforce TV messages through image transfer.]]> 2023-10-12 01:55:40 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742759884 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742760991 It can be used in conjunction with other media, including TV, magazines, and newspapers, to provide synergistic effects.]]> 2023-10-12 01:56:29 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742760991 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742763308 Use the public airway]]> 2023-10-12 01:58:21 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742763308 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742764503 Are regulated by the F.C.C]]> 2023-10-12 01:59:19 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742764503 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742764627 Are time oriented media]]> 2023-10-12 01:59:24 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742764627 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742764939 the high level of audience fragmentation due to the large number of stations, usually very small. ]]> 2023-10-12 01:59:40 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742764939 Buying Radio Time vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742765411 2023-10-12 02:00:01 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742765411 Time Classifications mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742765468 2023-10-12 02:00:04 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742765468 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742765988 Are sold in time segments ]]> 2023-10-12 02:00:27 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742765988 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742766380 Are externally paced media]]> 2023-10-12 02:00:45 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742766380 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742767268 Have some network affiliates ]]> 2023-10-12 02:01:28 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742767268 https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742767519 Are passive,low-involvement]]> 2023-10-12 02:01:38 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742767519 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742768070 Network radio : Purchased on a network basis using a national network


]]> 2023-10-12 02:02:04 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742768070 linhptdhs171135_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742768763 Have some independents ]]> 2023-10-12 02:02:32 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742768763 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742771214 Spot radio provides:
•Greater flexibility in selecting markets, individual stations, and airtime.
•Ability to adjust message
]]> 2023-10-12 02:04:05 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742771214 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742771604 Dayparts]]> 2023-10-12 02:04:21 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742771604 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742773237 Size of listening audience varies across dayparts]]> 2023-10-12 02:05:28 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742773237 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742773458 Local radio : Purchased from individual stations by local companies



]]> 2023-10-12 02:05:38 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742773458 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742775599 Advertising rates vary across many factors]]> 2023-10-12 02:07:07 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742775599 mynghs170852_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742776846 Dayparts
Number of spots or type of audience plan purchased
Supply and demand of time available in local market
Ratings of individual station
]]> 2023-10-12 02:07:56 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742776846 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742778176 Little audience information available to guide a purchase, compared to other media.]]> 2023-10-12 02:08:48 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742778176 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742780450
Radio programming is often the background to some other activity and may not receive the listeners’ full attention. 



]]> 2023-10-12 02:10:10 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742780450 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742782282 Acquiring information and evaluating and contracting can be very difficult and time-consuming.]]> 2023-10-12 02:11:15 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742782282 vuthuyhanh07012003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742782995 Satellite radio and streaming music services]]> 2023-10-12 02:11:40 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742782995 trinhquangduc24022003_ https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742784420 As much a problem with radio as with other advertising media]]> 2023-10-12 02:12:33 UTC https://padlet.com/mynghs170852_/huoh0toc2y36xzmp/wish/2742784420