Padlet arts by Isabel Gomes

pedrolopes27_2 — 2025-03-17 15:18:27 UTC

"Research indicates that women's sports receive significantly less media coverage than men's sports, which affects revenue from broadcasting rights and sponsorships, contributing to the pay gap"

pedrolopes27_2 — 2025-03-17 15:20:21 UTC

"Their study found that in 2019, coverage of women athletes on televised news and highlight shows, including ESPN’s SportsCenter, totaled only 5.4% of all airtime, a negligible change from the 5% observed in 1989 and 5.1% in 1993" (McCarter, 2021)

Christy McCarter. (2021). Overlooking her shot: Women’s sports need an assist as coverage remains the same as 30 years ago. Purdue.edu. https://www.purdue.edu/newsroom/archive/releases/2021/Q1/overlooking-her-shot-womens-sports-need-an-assist-as-coverage-remains-the-same-as-30-years-ago.html

isabelgomes27_1 — 2025-03-17 15:24:04 UTC

"Even when women earn more revenue than men, they are paid less. According to a pay equity lawsuit filed last month, the U.S. women’s soccer team played more games and brought in more revenue in 2017 than the men, yet U.S. Soccer still paid the women significantly less than the underperforming men."(Zimbalist,2019)

This undervaluing is nowhere more evident than in the media coverage of women’s sports. According to one study of sports television coverage in Southern California, women and girls account for over 40% of athletes, yet they receive less than 4% of the coverage on news shows.(Zimbalist,2019)

pedrolopes27_2 — 2025-03-17 15:32:45 UTC

Zimbalist, A. (2019, April 19). Female Athletes Are Undervalued, In Both Money And Media Terms. Forbes. https://www.forbes.com/sites/andrewzimbalist/2019/04/10/female-athletes-are-undervalued-in-both-money-and-media-terms/