5.2 Notes by Karen Murrieta https://padlet.com/kmurri3263/hr8qqr3o1ncx Made with whimsy en-us 2017-03-23 14:32:04 UTC 2025-11-02 01:04:55 UTC hello@padlet.com Planning effective Advertising kmurri3263 https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162146616 ~product advertising
~Brand advertising 
~corporate advertising ]]> 2017-03-23 14:35:50 UTC https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162146616 brand advertising kmurri3263 https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162150859 2017-03-23 14:45:17 UTC https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162150859 product advertising kmurri3263 https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162151341 2017-03-23 14:46:30 UTC https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162151341 corporate advertising kmurri3263 https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162151685 2017-03-23 14:47:19 UTC https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162151685 Advertising Agency kmurri3263 https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162152675 ~a company that specialize in creating advertising ]]> 2017-03-23 14:49:43 UTC https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162152675 advertising agency personalities kmurri3263 https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162153215 ~Account  executive - manages the interests of a particular client, typically in advertising.
~Account planner-ensure campaign ideas and strategies are effective and targeted to the right audience.
~Media planner-entails sourcing and selecting optimal media  platforms for a client's brand or product to use
~Art director -overseeing he artistic aspects of a film, publication, or other media production.
~Copy writer - writes the text of advertisements or publicity material.
~Creative director -assume the roles of an art director, copywriter, or lead designer.
~Producer-responsible for the financial and managerial aspects of making of a movie or broadcast or for staging a play, opera, etc.
]]> 2017-03-23 14:50:59 UTC https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162153215 planning process kmurri3263 https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162159587
~advertising plan
~advertising campaign 
-set objectives
-determine budget
-develop creativity strategy
-select and schedule the media
- develop creative concept
-produce the advertising'
-evaluate the plan's effectiveness ]]> 2017-03-23 15:06:19 UTC https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162159587 select the Media kmurri3263 https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162161542 ~Cost
~Reach
~Frequency
~lead time 
~Creative brand and corporate fit ]]> 2017-03-23 15:11:12 UTC https://padlet.com/kmurri3263/hr8qqr3o1ncx/wish/162161542