https://padlet.com/201225527/hqp7qmiwvfyr COMM303 - Assignment 1 en-us 2019-02-17 17:23:53 UTC 2026-02-09 22:29:24 UTC hello@padlet.com 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/333109722 2019-02-20 10:17:43 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/333109722 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/334071043 2018 - Burger King advert]]> 2019-02-22 10:30:11 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/334071043 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/334071118 2016 - Budweiser advert]]> 2019-02-22 10:30:44 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/334071118 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/334072032 2015 - McGregor signs promotional deal with Reebok. Confirms his economic value  -  this argument can be applied to all examples provided]]> 2019-02-22 10:35:52 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/334072032 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342586827 2017 McGregor stars in Beats by Dre ad]]> 2019-03-18 19:30:57 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342586827 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342588002 2019-03-18 19:33:53 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342588002 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342588646 Website for McGregor's Proper No. Twelve Whiskey. Exemplifies McGregor's entrepreneurship and how he is diversifying and expanding his brand identity.  Also emphasises Irish nationality and how he is using it as a selling point to promote his Irish whiskey]]> 2019-03-18 19:35:25 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342588646 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342588975 Website for August McGregor clothing line.  Highlights McGregor's status as a style icon and his efforts to profit from his brand image]]> 2019-03-18 19:36:15 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342588975 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342590188 McGregor's news and entertainment site "The MAC Life" who produce videos of McGregor and share UFC content and stories relating to McGregor.  Demonstrates commercial and social value]]> 2019-03-18 19:39:44 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342590188 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342615937 2019-03-18 21:03:40 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342615937 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342616111 McGregor's FAST training/performance programme.  Emphasises profession as sports athlete. Also highlights physicality of McGregor]]> 2019-03-18 21:04:34 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342616111 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342616294 App includes emoji's of McGregor. Both apps demonstrate economic value of McGregor and how he has become a brand]]> 2019-03-18 21:05:29 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342616294 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342616672 App includes soundbites of famous quotes and sayings of McGregor]]> 2019-03-18 21:07:03 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342616672 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342618367 2019-03-18 21:14:45 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342618367 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342618676 Article discussing McGregor being arrested after throwing a metal dolly threw a bus window after a UFC press conference. Creates view that McGregor is a thug and a criminal whose behaviour is reprehensible.  ]]> 2019-03-18 21:15:57 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342618676 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342618879 Article discussing McGregor being arrested after breaking a fan's mobile phone.  Phrases such as "the incident is just the latest in a growing list for the controversial(..)star" highlight how media portray McGregor as a contentious figure.]]> 2019-03-18 21:16:52 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342618879 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342619212 Article discussing McGregor punching a referee at a fight he attended.  Creates negative impression of McGregor from a likeable rebel to a disorderly 'thug'.]]> 2019-03-18 21:18:34 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342619212 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342619968 Article discussing McGregor apologising for homophobic slur in 2017.  Complicates image of McGregor as respectable and decent, shows him in a negative light. ]]> 2019-03-18 21:21:51 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342619968 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342621085 2019-03-18 21:26:29 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342621085 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342621740 Article discussing McGregor having 2 UFC championship belts ]]> 2019-03-18 21:29:21 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342621740 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342623513 Article reflecting on McGregor vs Mayweather boxing event ]]> 2019-03-18 21:38:24 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342623513 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342638299 Words "superstar" and "thrilling" used ]]> 2019-03-18 22:59:59 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342638299 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342638996 2019-03-18 23:04:08 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342638996 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342639212 2015 - McGregor signs multi-million dollar endorsement deal with Monster Energy]]> 2019-03-18 23:05:23 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342639212 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342639475 2017 - Betsafe advert. Supports conception of McGregor as a sports icon]]> 2019-03-18 23:07:17 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342639475 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342639879 2017 - HiSmile advert]]> 2019-03-18 23:09:57 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342639879 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342640274 Article discussing McGregor appearing at the Grand National 2017. Phrases such as "flouts dress code" and "extravagant lifestyle" give impression of McGregor as a 'rebel' and someone who breaks conventions.  Also highlights how McGregor is stylish.]]> 2019-03-18 23:12:24 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342640274 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342640695 Article discussing Mcgregor and son attending the Super Bowl 2019. Gives impression of McGregor as doting, committed father. ]]> 2019-03-18 23:14:11 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342640695 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342641587 Article discussing McGregor attending a Drake concert in 2018]]> 2019-03-18 23:19:14 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342641587 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342641785 2019-03-18 23:20:29 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342641785 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342642008 2019-03-18 23:21:54 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342642008 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342642047 2019-03-18 23:22:04 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342642047 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342642335 2019-03-18 23:23:13 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342642335 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342642971 2019-03-18 23:26:41 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342642971 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342643220 2019-03-18 23:28:13 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342643220 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342643375 2019-03-18 23:29:07 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342643375 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342787578 McGregor presnted with Lifetime Achievement award at Pendulum Summit in Dublin by Sir Richard Branson. Award highlights McGregor's level of success and video emphasises image as comical, entertaining character. ]]> 2019-03-19 11:43:04 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342787578 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342788162 McGregor with stars such as Rita Ora and Lewis Hamilton at 2017 Fashion Awards in London. Confirms status as fashion icon as well as prominent member of the cultural elite.]]> 2019-03-19 11:44:48 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342788162 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342789603 Clip from "Notorious" film of meeting with Arnold Schwarzenegger. Highlights level of attention Mcgregor was receiving in 2014/15, even from celebrity community ]]> 2019-03-19 11:48:30 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342789603 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342792544 McGregor with Justin Timberlake at UFC 200 event in 2016. ]]> 2019-03-19 11:56:30 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342792544 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342793903 McGregor backstage with Rihanna after concert in Dublin, 2016]]> 2019-03-19 12:00:15 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342793903 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342795016 McGregor detailing McGregor spending time with stars Drake, Bono and Katy Perry at Drake's concert in LA. Emphasises  level of fame and star image. ]]> 2019-03-19 12:02:46 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342795016 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342801249 Interview with McGregor on The Late Late Show in Ireland, 2017, publicly apologising for homophobic slur.  Shows McGregor as genuinely apologetic which gives impression of authenticity and self-awareness. However, slur itself still complicates image of McGregor as respectable. ]]> 2019-03-19 12:17:34 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342801249 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342803772 Interview with McGregor on Conan discussing a quote and mantra of his about hard work and dedication.  Makes McGregor appear as source of motivation to achieve success.  Creates image of someone who is an inspiring character]]> 2019-03-19 12:23:11 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342803772 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342804526 Interview with McGregor on Jimmy Kimmel Live discussing his background. Example of McGregor emphasising his nationality and cultural identity as an Irishman. Also shows McGregor as a martial artist to be looked up to. ]]> 2019-03-19 12:24:54 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342804526 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342806645 Picture of McGregor on Conan, 2018 before UFC 229 event, toasting McGregor's Proper No. 12 Whiskey. Example of cross-promotion and McGregor's business savvy. ]]> 2019-03-19 12:28:30 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342806645 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342809218 Article discussing McGregor being honoured at charity gala for charitable work done for hospitals in Dublin, Ireland.  Highlights cultural identity as Irish star and emphasises his willingness to give back to his local hometown community in Crumlin, Ireland.]]> 2019-03-19 12:33:42 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342809218 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342809590 Article discussing McGregor donating money to mother of sick child to pay for treatment.  Contradicts 'tough guy' persona who only cares for himself.  Portrays McGregor as generous and endearing, humanising him.]]> 2019-03-19 12:34:34 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342809590 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342810049 Article discussing McGregor donating tickets to a UFC fight to an Irish homeless charity. ]]> 2019-03-19 12:35:34 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342810049 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342812250 Video interview with McGregor after receiving "Most Stylish Man" award at Peter Mark VIP Style awards in Ireland, 2014.  Highlights McGregor's emphasis on style and fashion. Strengthens view of McGregor as contemporary fashion icon.]]> 2019-03-19 12:39:56 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342812250 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342812839 Article discussing McGregor winning ESPY award for "Best Fighter" in 2016. Confirms status as prominent sports athlete and star]]> 2019-03-19 12:41:14 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342812839 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342813350 Video of McGregor giving speech in acceptance of "International Fighter of the Year" at 2016 MMA awards.  Video emphasises McGregor's grandiose personality and self-confidence/arrogance, however also his sense of humour and entertainment value ]]> 2019-03-19 12:42:15 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342813350 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342814989 Article discussing McGregor winning "Breakout Fighter of the Year" award at Fightbooth MMA awards 2013. Confirms status as rising, successful sports athlete.]]> 2019-03-19 12:45:14 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342814989 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342818369 2019-03-19 12:51:24 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342818369 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342853524 Film documenting life of McGregor.  Produced by McgGregor's production company 'McGregor Sports and Entertainment'.  Demonstrates his array of commercial endeavours and portrays McGregor as a sports icon. ]]> 2019-03-19 13:49:45 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342853524 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342854202  Fly on the wall RTÉ documentary following McGregor's career from 2013 to 2015. Shows McGregor as rising star how life changed from living at home with parents to signing multi-million dollar deals with Reebok and UFC]]> 2019-03-19 13:50:55 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342854202 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342854891 Biography on McGregor's life by author Jack Slack. ]]> 2019-03-19 13:51:56 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342854891 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342855886 Autobiography written by McGregor's coach, John Kavanagh. ]]> 2019-03-19 13:53:27 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342855886 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342859735 Article about McGregor's long term relationship with girlfriend, Dee Devlin.  Quotes such as "if it wasn't for her, I probably wouldn't be here today" demonstrate how media has humanised McGregor, constructing image of a doting boyfriend whose success has relied upon a strong relationship. ]]> 2019-03-19 13:59:27 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342859735 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342861360 Article discussing McGregor and girlfriend having first child together named Conor Jr. ]]> 2019-03-19 14:01:50 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342861360 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342864887 Article detailing McGregor becoming father to a second child with Dee Devlin. Strengthens image of McGregor as proud, family man.  In additon, it changes perception of McGregor as young independent and care free.  Gives view that McGregor is now a committed husband and father.  ]]> 2019-03-19 14:06:27 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342864887 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342866046 Article detailing McGregor's sister starring in Dancing with the Stars TV show in Ireland.  Creates image of McGregor having a celebrity family who are popular and admired in Ireland.  Demonstrates McGregor and his family being culturally iconic and significant personalities within Ireland.]]> 2019-03-19 14:08:05 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342866046 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342871700 2019 - Allegation of McGregor cheating on girlfriend and impregnating other woman in 2017. Contradicts view of McGregor as honest and having a solid, inspiring relationship. Example of media showing McGregor in a negative light.]]> 2019-03-19 14:16:20 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342871700 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342887342 2019-03-19 14:39:38 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342887342 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342891352 Article discussing McGregor gifting tickets to fan for Mayweather event]]> 2019-03-19 14:45:32 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342891352 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342892692 Video showing McGregor suprising a fan.  Shows him a positive light making time and effort for those who support him]]> 2019-03-19 14:47:41 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342892692 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342896370 Example of one of many online fan pages dedicated to McGregor ]]> 2019-03-19 14:53:12 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342896370 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342899755 2017 - McGregor fans show support at Mayweather vs Mcgregor weigh in.  Demonstrates strength of following despite McGregor moving from UFC to boxing]]> 2019-03-19 14:58:39 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342899755 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342903469 YouTube compilation of fan encounters with McGregor. Demonstrates star status and impact he has on members of public.  Contrasts footage of him in films and documentaries being practically unknown at beginning of UFC career.  Shows how his fame has risen. ]]> 2019-03-19 15:03:42 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342903469 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342905993 2019-03-19 15:07:19 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342905993 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342909104 Website where fans can purchase McGregor memorabilia such as signed MMA gloves and posters ]]> 2019-03-19 15:11:56 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342909104 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342909661 Conor McGregor figurine ]]> 2019-03-19 15:12:56 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342909661 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342919787 Article detailing lavish christening McGregor had for son, Conor Jr. Demonstrates excess and indulgence. The article is not written in a negative manner, however the mention of McGregor paying for fireworks, live music, a theme park ride and the venue where David Beckham married Victoria highlights the extravagance of McGregor's life. ]]> 2019-03-19 15:30:10 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342919787 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342931234 Instagram post of McGregor on a jet ski he purchased. Emphasises image of McGregor as fun and playful. Also highlights level of wealth. ]]> 2019-03-19 15:47:23 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342931234 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342932343 Instagram post of McGregor on board private jet with son. Construction of McGregor as family man, providing luxury lifestyle for son. ]]> 2019-03-19 15:49:03 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342932343 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342939848 McGregor's Instagram post of himself and girlfriend in a Lamborghini ]]> 2019-03-19 16:00:48 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342939848 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342941109 Instagram post of Mcgregor staying in luxury property.  Shows distance McGregor has come since living with parents in Dublin at beginning of UFC career (this is documented in the "Notorious" film and the RTE documentary)]]> 2019-03-19 16:03:14 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342941109 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342941438 Image of McGregor in BMW Hybrid i8 supercar]]> 2019-03-19 16:03:53 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342941438 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342942207 Instagram post of McGregor with family at nephews christening.  Highlights level of wealth he has attained. ]]> 2019-03-19 16:05:21 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342942207 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342945778 Article discussing McGregor purchasing mansion in Marbella, Spain in 2018. Example of media giving stability to perception of McGregor as extremely affluent.  ]]> 2019-03-19 16:11:12 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342945778 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/342947566 2019-03-19 16:14:22 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/342947566 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343055301 2019-03-19 19:28:36 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343055301 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343055604 2019-03-19 19:29:24 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343055604 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343056838 2019-03-19 19:32:22 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343056838 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343057319 2019-03-19 19:33:27 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343057319 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343057813 McGregor with American tailor David August, 2017. As McGregor's wealth accumulated, he could afford more expensive, higher quality suits than those made by Louis Copeland. Associating with August led to the two partnering together to develop their own clothing line. ]]> 2019-03-19 19:34:44 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343057813 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343058370 McGregor with Dublin tailor Louis Copeland, 2013. Showed McGregor as man who was becoming more wealthy and fashionable due to success in UFC.]]> 2019-03-19 19:35:49 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343058370 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343062460 McGregor's Instagram post showing off collection of Rolex watches. Demonstrates level of wealth he has attained]]> 2019-03-19 19:44:55 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343062460 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343065041 Front cover of GQStyle Magazine Feb 2017.  Supports status of McGregor as a fashion icon.]]> 2019-03-19 19:51:36 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343065041 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343067430 McGregor walking around NYC 2015, wearing Reebok outfit.  Helps construct image of McGregor as a sports personality and athlete wearing sports apparel. Also can be seen as promotional endeavour as McGregor had signed his first contract with Reebok a few months earlier]]> 2019-03-19 19:59:02 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343067430 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343073303 Louis Copeland suits ]]> 2019-03-19 20:13:56 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343073303 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343073707 David August suits]]> 2019-03-19 20:14:56 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343073707 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343085169 Products such as t-shirts, mugs, posters, signed memorabilia and figurines demonstrate economic value of McGregor. Also shows how McGregor is considered as a brand, whose celebrity image can be possessed and owned by fans]]> 2019-03-19 20:50:05 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343085169 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343125248 Article discussing Mcgregor posing with Putin. ]]> 2019-03-20 00:14:06 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343125248 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343126318 McGregor watching World Cup Final in Moscow, 2018.]]> 2019-03-20 00:20:37 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343126318 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343126767 McGregor posing with Vlamimir Putin at the World Cup Final 2018 caused controversy.  McGregor noting that Putin is "one of the greatest leaders of our time" caused some fans to lose their admiration for him in light of Putins anti-gay stance and accusations of human rights abuses.  Tweets from fans in BBC article highlight disapproval of fans such as "great fighter, poor judge of character".  This complicates the image of McGregor as an admirable person who can be looked up to and commended for his work.  Also connotes power and/or masculinity, as McGregor is posing with one of the most powerful men in the world.  ]]> 2019-03-20 00:24:13 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343126767 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343330652 Video clip from "Conor McGregor: Notorious" film showing McGregor's winning streak at start of UFC career. Demonstrates uniqueness and exceptionalism ]]> 2019-03-20 13:58:04 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343330652 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343650505 Video of McGregor's trash talk]]> 2019-03-21 07:44:24 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343650505 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343728792 Robbins, Thomas R. and James E. Zemanek Jr. (2017) ““UFC pay-per-view buys and the value of the celebrity fighter” in Innovative Marketing, Vol 13, No 4, pp 35 – 46.
- article discusses McGregor as most popular UFC fighter]]> 2019-03-21 12:21:24 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343728792 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343733325 Words "spectacular" and "greatness" used ]]> 2019-03-21 12:24:35 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343733325 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343738992 Word "outspoken" used in reference to McGregors personality in MMA]]> 2019-03-21 12:30:33 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343738992 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343740186 Words used "bold" and "charismatic]]> 2019-03-21 12:33:14 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343740186 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343741880 Marshall, P. David (1997) Celebrity and Power: Fame in Contemporary Culture, Minneapolos: University of Minnesota Press, pp 43 – 246. 
Refer to concept of celebrity "individuality" and "uniqueness"]]> 2019-03-21 12:37:07 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343741880 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343742720 Rojek, Chris (2001) Celebrity. Reprint, Islington: Reaktion Books, 2004.  
Refer to concept of "achieved celebrity" ]]> 2019-03-21 12:38:45 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343742720 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343744003 Dyer, Richard (1991) “A star is born and the construction of authenticity” in Gledhill, Christine (eds) Stardom: Industry of Desire, London: Routledge, pp 136 – 144. 
- Refer to concept of "authenticity]]> 2019-03-21 12:41:00 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343744003 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343745403 Dyer, Richard (2004) Heavenly Bodies: Film Stars and Society, 2nd edn, Abingdon: Routledge. 
- Refer to passage about stars making themselves commodities p 5 ]]> 2019-03-21 12:43:24 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343745403 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343746921 Turner, Graeme, Frances Bonner and P. David Marshall (2000) Fame Games: The Production of Celebrity in Australia, Cambridge: Cambridge University Press. 
- Refer to passage about celebrities as "marketing tools p. 13 ]]> 2019-03-21 12:46:07 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343746921 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343752546 Redmond, Sean and Su Holmes (2007) Stardom and Celebrity: A Reader, California: SAGE Publications. 
- Refer to concept of fans being active p 3. ]]> 2019-03-21 12:55:49 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343752546 201225527 https://padlet.com/201225527/hqp7qmiwvfyr/wish/343756525 Kelsey, Darren (2018) “Affective Mythology and 'The Notorious' Conor McGregor: Monomyth, Mysticism and Mixed Martial Arts”, [online] in Martial Arts Studies, Vol 5, pp 15 - 35, available at http://doi.org/10.18573/mas.47 - Refer to "myth of the fighting Irish" p 24. ]]> 2019-03-21 13:03:22 UTC https://padlet.com/201225527/hqp7qmiwvfyr/wish/343756525