林庭萱

林莉婕

李佳珊

盧宣穎

11林育嫻,

23 梁歆詠,

49陳如彥,

A14Sophie

112AT0006 Livia Audrey

112AC1016 蘇家毅

112AT0011 Munguntsooj Chimeddorj

112AC1020 凌優莉

Jasmine Choidorj

Berra Kavalci

Yaya 劉丙薇

Fengxuanh

劉桐彤112AC2022

吳懷恩112AC2004

莊佳晨112AC2018

Gestalt Principles (Proximity & Similarity)

• Proximity: The puffs are shown in a circular arrangement around the logo, suggesting unity and framing.

• Similarity: All the puff illustrations are visually similar, reinforcing the idea of consistency and quality.

The have square at the back for the informatioms

And

Goal gradient effect

They have writing that said "the secomd purshace will be discount"

112AC2003 張合承

112AC1027 張宸瑞

112AC2029 沈佳寶

1. Affordance – The pack shape and clear food image afford picking up, opening, and eating.

2. Signifiers – Biscuit and chocolate images + “Çikolata Kremalı” text clearly indicate what’s inside.

3. Fitts’s Law – Large brand name and biscuit image make it easy to spot and reach on shelves.

4. Color Psychology – Red grabs attention and stimulates appetite; gold accents suggest indulgence.

5. Jakob’s Law – Familiar biscuit visuals and color scheme match user expectations for cookies.

6. Hick’s Law – Minimal elements (brand, image, product name) make decision-making fast.

7. Mapping – Layout flows top-to-bottom: brand → product name → image → description.

8. Constraint – Sealed packaging controls use; halal symbol filters for dietary preferences.

9. Aesthetic-Usability Effect – Bold, appetizing design improves trust and desirability.

10. Law of Similarity – Image of two identical biscuits strengthens recognition and focus.

113012111 Ploy Ruangareerat

112AC1026 宋妤婕 Amy

111AT0010 Sara Błaszczak

112AT0003 Aiana Karpova

112840016 徐湘祺

112840020 許尚筠

112AC2020 劉昱琪

112AC1018 高芷韻

陳敏捷

Sebastian Heerema

廖嘉茵

Ana Gabriela

80% image

1. Affordance – The pushable base clearly shows how to use it.

2. Feedback – You see the candy rise immediately when pushed.

3. Fitts’s Law – Large thumb area makes it easy to press.

4. Doherty Threshold – Response is instant, keeping users engaged.

5. Aesthetic-Usability Effect – Fun design increases perceived usability.

6. Occam’s Razor – Simple mechanism delivers full experience.

7. Pareto Principle – Few ingredients and one motion = most impact.

8. Parkinson’s Law – Push-out design slows down consumption time.

9. Law of Similarity – Identical strands form one unified visual.

10. Closure – Brain fills in the full “hair” shape even when eaten.

11. Figure–Ground – Red candy pops against green container.

12. Uniform Connectedness – Pushing and extrusion feel like one action.

    🔍 Duvalín – 9 to 10 Principles Demonstrated (out of 24)

    1. Affordance – Spoon + texture signal to scoop.

    2. Feedback – You see and feel the swirl change as you eat.

    3. Fitts’s Law – Flavors are close together for easy scooping.

    4. Aesthetic-Usability Effect – The swirl and bright colors look tasty and approachable.

    5. Color Psychology – Pink/brown/vanilla trigger flavor expectations.

    6. Occam’s Razor – Open, scoop, eat — nothing more needed.

    7. Pareto Principle – One or two scoops often bring full flavor satisfaction.

    8. Parkinson’s Law – Users take their time mixing flavors and savoring.

    9. Law of Similarity – The three flavors are grouped visually as one.

    10. (Possible Closure) – Even after scooping, users perceive the original swirl.

Picture Superiority Effect

Aesthetic Usability Effect

史詠誼 112AC2001

許敦富 112AC2037

譚紫灔 112AC2024

The yellow package means salty snack

112840008劉冠廷

112840015王士通

112AC1013周嗣成

112AC1014張峰碩

20% text

Instead showing the content directly

馮愛賢

魏直彥

李程睿

應威德

蘇柏文

After opening, the shaped flap and sticky area suggest that it can be closed again — this is a perceived affordance (it's not obvious, but you might figure it out from experience or exploration).