— contentment

— joy of connecting with memories through books

Special in store experience

— Presence of cats makes the place feel more homely

— lighting and decor (vintage)

— antique ware collection just behind the main sales floor

Online Store

— Straightforward

— Organized, Neat

— Clear indication of promotions and discounts

Act: 
-New interesting books to keep customers in
-membership for customers to establish loyalty
-Active on social media to keep customers engaged 
-Sequels of books to encourage customers to read the next book
-The cat's presence may bring in more customers.

Dream:
Manage publishing company Math Paper press which works done by local authors.
The store launch vending machines in singapore.

- They provide a variety of books. 

- membership deals so consumers will come back for the discounts/deals. 

- Events held in the outlet. 
- consumers will come back for the cat!
- Encourages local talent as they bring in a lot of books written by Singaporean authors
- the website allows customers to purchase the books in a variety of currencies that would interest people from other countries to come back and purchase more books in the future

Dream: 
-indie
-unique
-hidden gem
-sells poetry, essays, literary journals
-wide range of book categories

Typography: serif 

Colour palette: black and white, green is the accent colour, 

 

Application of space: homely, cosy 

Talk:welcoming, casual, encourages people to read
Quotes customers experience on social media
Quotes famous people

Feel:Cosy, rustic
Have cats
Have vending machine with books
Online recommend simiar books to listed ones
Charity events
Small space but has a lot of events and interviews

Act:New arrivals posted on social media
Booksigning events
Interview sessions with authors
Bookclubs to discuss books
Have membership
Birthday month discount to connect to customers
There are reviews that the staff are incredibly helpful with suggesting books

Dream: They run a small publishing press, math paper press where hopefuls can submit their works and have a chance for their works to be published.

typography: serif 

colour palette: white and green, 

storefront: vintage, retro, cozy decorative plants gives off relaxing atmosphere

Talk: 
- Casual/ friendly and approachable
- provides a short summary about the book
-includes quotes /customer experience
e.g #IReadBooksActually


Feel: 
- soft music makes it relaxing for visitors
- cute deco makes it look inviting to others.
- Staff is welcoming and helpful 
- warm lighting makes it feel warm, cozy, and comfortable.
- decorative plants give off relaxing atmosphere

Act: 
- unique experience cause they have a store cat
- ambience is calm and relaxing
- wide range of books from locals
websites and social media is updated whenever there are new arrivals
-they hold events for book launches
-email subscription for updates
-daily updates on ig story to entice customers

Dream: 
- mini vintage shop at the back of the shop

- 'mystery book' vending machine outside of the shop

- super membership that delivers monthly publishing