Their focus extends to individuals who appreciate iconic designs and quality craftsmanship, often emphasizing a lifestyle associated with tennis-inspired fashion.

Lacoste's customer age range typically spans from late teens to middle-aged adults, with a focus on young professionals and those in their 20s to 40s who are fashion-forward and have disposable income.

1) Large selection : Decathlon offers at all customers the products they need for any type of sports, from the football to the hunting, and a large selection of products on every sport types.

2) The second advantage of decathlon is the price. All product have adapted prices for different levels, in order to help people starting a new sport with a low budget and permit also to professional to have high quality product.

Customer segments : 

The brand focuses on women of any age. It is more precisely targeted at middle or upper class women who appreciate fashion elegance and sophistication. 

Dior focuses on customers that prioritize purchase reliability and good customer service. They tend to choose a couple of products and stick with them on a regular basis. 

Another segment targeted by the brand are graceful taste seekers : women between 15 and 40 ready to pay a good price for the reliability of the brand as well as their image as they seek some kind of aesthetic.They have an inclination towards fashionable clothing, accessories, and beauty products. Those customers are less frequent buyers as they take interest in a lot of different brands.

Wear It, Return It, Do it Again

Le Closet has the ambition to make the textile industry more respectful of the environment. It is a rent-a-piece of clothing company.

Customer strategy :

*Women of 16-35, keen to wear trendy second-hand clothes.

Young people tend to care more and more about their appearance. They care about what they are wearing and they want variety in their closet. This kind of website allow them to do both with an affordable way.

They want to experiment new brands, new clothes, follow the trends with an ecological conscience, leading to a more responsible consumption. It is a Psychographic segmentation, for the women are lead by their personal preferences and beliefs in terms of choosing that very brand.

*Women around 40 years old that want to wear luxury items for special events but cannot afford to buy a brand new one. They use it less often because usually they don't have a good opinion of second hand clothes.

2.) Customer segment: Ferrari have a big fanbase due to Formula 1. Many of the brand's fans wish to wear their favourite driver's clothes to display their interests and their passion, it demonstrates their affiliation with the brand. Fans are able to show support for the team by purchasing their products. For most, they are not able to purchase Ferrari merchandise in person, so e-commerce can greatly benefit the sale of the goods.

Another segment, although smaller, would be people who own a Ferrari car, they tend to buy merchandise to match their car. It allows them to immerse themselves in the brand's culture. It is a statement of pride.