Industry : Snack Food

We sell a snack food which is popia serunding. These popia are made using popia wrappers and serunding as the filling. For the first batch, we sold our popia only Rm4 then for then second batch we sold it only RM5. We made a profit of RM446 with a capital of RM288.10, making our products student-friendly. Our business has been supported by student UNIMAS and people outside of university. We use Instagram and Whatsapp to promote our product.

I discovered how crucial it is to comprehend client wants and how to properly market a product during this company journey. Because Instagram and WhatsApp are popular among students, we decided to use them as our primary marketing channels. This strategy worked well since a large number of our consumers found us through word-of-mouth referrals and social media.

Moreover, I acquired practical expertise in inventory control, food quality maintenance, and professional customer service. We have been inspired to maintain enhancing our goods and services by the encouragement of both alumni and non-academics.

Overall, this experience has helped me develop my communication skills, self-confidence, and entrepreneurial spirit in addition to exposing me to the real-world components of managing a business. I hope Popia Simpul Kasih keeps expanding and gains recognition as a snack brand outside of the academic setting.

Business : Popia Simpul Kasih

GROUP MEMBERS

1.Name: Nurul Haizatul Husna Binti Hosin

Matric: 102063

Age : 22 y/o

Role : Team Leader, Process & Packaging

2. Name: Azza Naziffa Binti Saree

Matric: 102284

Age : 22 y/o

Role : Promoting, Process & Packaging

3. Name: Jesseca Anak Juwes

Matric: 99107

Age: 22 y/o

Role: Process and Packaging

4. Name: Cornelly Fayne Anak Sebi

Matric: 98573

Age: 22 y/o

Role: Process and Packaging

5. Name: Hazel Wynnie Anak Julian

Matric: 99107

Age: 22 y/o

Role: Financial , Process & Packaging

6. Name: Nurul Syahirah Binti Abdul Ranni

Matric: 102078

Age: 22 y/o

Role: Promoting

7. Name: Clesstess Anak Emba

Matric: 98552

Age: 22 y/o

Role: Promoting

8. Name: Marylyn Anak Maurice

Matric: 101834

Age: 22 y/o

Role: Promoting

9. Name: Nur Iedayu Zulaikha Binti Roslimi

Matric: 100392

Age: 22 y/o

Role: Promoting

10. Name: Sabrina May Anak Ricky Antau

Matric: 100914

Age: 22 y/o

Role: Marketing (Instagram) & Promoting

Category: Traditional Food

Description: Rolled popia skin with chicken floss core and fried in hot oil until the skin turns slightly brown so that the skin becomes crispier when eaten.

Key features: 1. Homemade and Halal 2. Crispy and fresh 3. Long lasting

Price: Rm5 per pack

Availability: In stock and per order

Service: COD and pickup

Description: Delivery the package after the buyer makes payment or the customer comes to our place to pick up the package themselves

Key benefit: 1. No service charge 2. Easy 3. Save time

Pricing Model: Cost plus

A substantial portion of crispy spring rolls with a robust, spicy chicken floss filling are provided by each 100-gram container of Simpul Kasih popia. In order to draw clients and promote trial, we initially offered the product at an introductory price of RM4 per pack. We then changed the pricing to RM5 per pack due to strong demand and favorable consumer response, which better reflects the worth of our products, work, and effort while still being within our target market's means.

Our team talks revealed a huge demand among students for accessible, tasty, and economical snacks, which inspired the creation of Simpul Kasih. We sought a product that could be produced in large quantities, was easy to handle, and had a memorable taste. The term "Simpul Kasih," which means "knot of love," represents the attention and heart we put into each roll, tying every piece with love and intention.