Establishing key questions for a market strategy for a product to target the poor. by Minh Nguyễn Hải https://padlet.com/falaunamfalaunam/hms7nkwmqsfp1i3p Imagine you are an employee. You have to prepare key questions that need to be addressed so that the company can decides whether to look further into the possibility of marketing to the BOP segment or not. These questions could be used in evaluating the potential of BOP market segment for one of its products. en-us 2022-10-28 16:43:54 UTC 2022-11-03 14:56:00 UTC hello@padlet.com https://padlet.net/icons/png/263a.png Group 2 https://padlet.com/falaunamfalaunam/hms7nkwmqsfp1i3p/wish/2365784828 Using The 4A's of addressing low-income consumers
1. Awareness: How to raise awareness of the consumers
2. Acceptability: How R&D can think a product that meets customers' needs.
3. Affordability: Is it affordable?
4. Availability: How to reduce the cost?/Shorten supply chain?/Localize sourcing...?]]> 2022-11-02 00:36:28 UTC https://padlet.com/falaunamfalaunam/hms7nkwmqsfp1i3p/wish/2365784828 Group 1 https://padlet.com/falaunamfalaunam/hms7nkwmqsfp1i3p/wish/2365785522 1. Which kind of products will be the most suitable for the poor?
2. Where do these target audiences live and where should we place our product?
3. Which range of price would be suitable?]]> 2022-11-02 00:37:05 UTC https://padlet.com/falaunamfalaunam/hms7nkwmqsfp1i3p/wish/2365785522 Group 03 kimtran31201020435 https://padlet.com/falaunamfalaunam/hms7nkwmqsfp1i3p/wish/2365787965 How to set a fair price for BOP's income levels ?
In what product categories are the products the most successful?
What type and range of product should we provide?]]> 2022-11-02 00:39:04 UTC https://padlet.com/falaunamfalaunam/hms7nkwmqsfp1i3p/wish/2365787965 In conclusion: falaunamfalaunam https://padlet.com/falaunamfalaunam/hms7nkwmqsfp1i3p/wish/2365823048 -Researching what is the target BOP market?
-Income level and what is an affordable product?
-What products are a necessity?
-What is the best and most effective shipping and distribution method?
-Cultural influence that exists with the BOP?
-What is the set demographic of the BOP?
-How often are our products being purchased?
-What are the benefits of the area of production?


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