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      <title>Unit 14: Task 2, 3 and 4 by </title>
      <link>https://padlet.com/rbiss2000/hku53sc5zpek</link>
      <description>Designing a radio advert</description>
      <language>en-us</language>
      <pubDate>2017-06-16 09:42:28 UTC</pubDate>
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         <title>Task 2 (16 - 25 year olds)</title>
         <author>rbiss2000</author>
         <link>https://padlet.com/rbiss2000/hku53sc5zpek/wish/176648003</link>
         <description><![CDATA[<div>iPhone 9x<br>†ype øƒ language <br>Persuasive language in order to encourage your audience to buy your product. Language should be more informal since it's trying to aim for a younger target audience. The advert should also be entertaining, since it should be designed to make your target audience feel excited about your product. <br>It is very important that you use persuasion techniques. This is extremely important if you want your target demographic to buy your product. These persuasion techniques can be used to make the product seem more appealing. Which you can do by mentioning a feature and how exceptional it truly is. This form of marketing is successful for you to buy your products. <br><br>Music of Sound Effects<br>The music in the background should be quite upbeat to create more of an impact. Sound effects of gadgets can be used to emphasise that this is an advert for an electronic device. Since there are no visuals for radio adverts, these sound effects should be used in order to help the audience imagine the product and whether or not they deem it purchasable. <br><br> Who could do the voice over for advert?<br>This can be done by either someone in that age category, or someone well known in the apple industry, because it would make the advert more recogniseable. There is no required actors needed to praise the product while someone else narrates. </div>]]></description>
         <enclosure url="" />
         <pubDate>2017-06-16 09:44:45 UTC</pubDate>
         <guid>https://padlet.com/rbiss2000/hku53sc5zpek/wish/176648003</guid>
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      <item>
         <title>Task 3 (25 - 45 year olds</title>
         <author>rbiss2000</author>
         <link>https://padlet.com/rbiss2000/hku53sc5zpek/wish/176648259</link>
         <description><![CDATA[<div>iPhone 9x<br>Type of Language<br>The type of language used should be very persuasive in order from them to want to buy the product. They would need to be able to inform the audience about their product and their best features in order for them to be interested that would help them in daily life. In ways they may not have known before<br>The company needs to inform the potential buyers how beneficial the products would be in their lives.<br>This can also be achievable by using persuasive language techniques.&nbsp;<br>In order to persuade the predicted audience to buy their products.<br><br>Music or Sound Effects<br>The music in the background would need to be happy and lively. Since they are trying to promote products that are designed to make the audience feel happy since it should be an improvement on their normal lives.<br>The sound effects used should be at first of something breaking, to emphasise how the products the target audience have gotten elsewhere would have been much lower quality. Then this should include a phone ringing during the slogan because this is an advert for an mobile phone.<br><br>Who could do the voice over for advert?<br>someone in that age range should be narrating the advert. Usually a person can pretend to be a business owner talking about how having an iPhone has been very helpful for them.</div>]]></description>
         <enclosure url="" />
         <pubDate>2017-06-16 09:47:29 UTC</pubDate>
         <guid>https://padlet.com/rbiss2000/hku53sc5zpek/wish/176648259</guid>
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      <item>
         <title>Task 4 (elderly)</title>
         <author>rbiss2000</author>
         <link>https://padlet.com/rbiss2000/hku53sc5zpek/wish/176648263</link>
         <description><![CDATA[<div> iPhone 9x<br>Type of Language<br>The type of language should seem quite friendly. This tone is used to inform the target audience about their product. This shows them how they know how some elderly people may have issues hearing, sight and tremors. Yet these concerns for the iPhone is not of concern<br>This is a thing they can do is educate the elderly and tell them what their product is about and what it will be used for. This will give them a greater understanding which would encourage them to go to them for iPhone 9x.<br><br>Music or Sound Effects<br>There should be a softer music because it's for an older age demographic. However, the music should not be too soft. Since despite for an older target audience, this is meant to have a happy tone to it because of the product bringing joy to their lives<br><br>Who could do the voice over for advert? <br>Someone in their age category can narrate so it would be more relatable for that audience, so they would know the product would work for them. You can also include opinions of other elderly voice actors and explain how good mobile phones are. So they know it's the correct decision for them.<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-06-16 09:47:32 UTC</pubDate>
         <guid>https://padlet.com/rbiss2000/hku53sc5zpek/wish/176648263</guid>
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      <item>
         <title>Task 1</title>
         <author>rbiss2000</author>
         <link>https://padlet.com/rbiss2000/hku53sc5zpek/wish/177274942</link>
         <description><![CDATA[<div><br><a href="https://www.youtube.com/watch?v=Q6dsRpVyyWs">https://www.youtube.com/watch?v=Q6dsRpVyyWs</a><br>This is an example of an advert for an iPhone advert. This shows an strategic approach towards advertising their product. They use persuasive and appealing descriptions of the product. The main difference is how with radio adverts there are no visuals. So it's vital that you use sound effects, so this can allow to the audience imagine how they expect the product to be. You can use this to your advantage by making the product seem more desirable than it may be.<br><br><a href="https://www.youtube.com/watch?v=Fjl8xxgBlew">https://www.youtube.com/watch?v=Fjl8xxgBlew</a><br>This is a radio advert for Vodafone. Vodafone is a mobile phone network. This is directed at an older audience because in the advert, they are using an example of being able to use phone calls for meetings. This would suit an older audience who are in full time jobs. The general tone of the advert is to persuade the target audience that this would be helpful for them in daily life. This also informs them on the different methods that this would be helpful that they may not have thought of before.<br><br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2017-06-23 08:14:40 UTC</pubDate>
         <guid>https://padlet.com/rbiss2000/hku53sc5zpek/wish/177274942</guid>
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         <title>Task 1</title>
         <author>rbiss2000</author>
         <link>https://padlet.com/rbiss2000/hku53sc5zpek/wish/177275297</link>
         <description><![CDATA[<div><a href="https://www.surveymonkey.com/summary/nfyiKTTSSsMqTwrelJG1W1z5XyXrX_2FBN2_2BEpz0QBGK8XWXDHNAzrKW2EamrfsFKz">https://www.surveymonkey.com/summary/nfyiKTTSSsMqTwrelJG1W1z5XyXrX_2FBN2_2BEpz0QBGK8XWXDHNAzrKW2EamrfsFKz</a></div>]]></description>
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         <pubDate>2017-06-23 08:20:22 UTC</pubDate>
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         <author>rbiss2000</author>
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         <pubDate>2017-06-23 08:35:20 UTC</pubDate>
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         <author>rbiss2000</author>
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         <pubDate>2017-06-23 08:36:17 UTC</pubDate>
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         <pubDate>2017-06-23 08:37:45 UTC</pubDate>
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         <author>rbiss2000</author>
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         <pubDate>2017-06-23 08:38:43 UTC</pubDate>
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         <pubDate>2017-06-23 08:39:45 UTC</pubDate>
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         <pubDate>2017-06-23 08:40:44 UTC</pubDate>
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