1. Production concept

2. Production concept is about consumers prefer the products and services that are easy and affordable to get and purchase.

3. Cola

(Coca-Cola Europacific Partners，2022)

4. The famous Coca-Cola beverage that is enjoyed worldwide today was created by Dr. John Stith Pemberton, a pharmacist from Atlanta, Georgia, in 1886. By mixing the syrup with carbonated water, he produced a drink that was regarded as "Delicious and Refreshing", this paved the way for the drink's widespread popularity, and it quickly became a favourite of people all over the world. (The Coca‑Cola Company, 2024)

5. 
   

   (Edrawsoft，2024)

   
   

• Highly available

For place, it distributes globally, while region-specific products are also developed to target local consumers. In addition, its distribution channel and strategy of utilising bottling partnerships have enabled it to distribute products efficiently. The most prominent point in regard to place is ease of access. Products of Coca-Cola can be found in convenient shops, supermarkets, vending machines, restaurants and bars. (StudySmarter, 2024)

• Highly affordable

It kept its consumer price fixed for 70 years.

It's common today for tech startups to begin by offering a service for free and then charging a higher price to consumers and/or advertisers once they've become hooked. Before utilizing networking effects became a standard practice, Coca-Cola used a similar approach to scale across the US and then throughout the world.

From 1886 to 1959, a bottle of Coke cost just five cents. (Feloni, 2016)

6. The idea behind production concepts is that consumers tend to prefer easily accessible and affordable products. Therefore, businesses try to establish a strong distribution network to ensure that their products are available worldwide. Coca-Cola has effectively implemented this concept by making its beverages accessible across different regions. ( The Coca‑Cola Company, 2017)

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7. Reference

Coca-Cola Europacific Partners. (2022). New range of Coca-Cola price-marked packs. Retrieved from : https://www.cocacolaep.com/gb/news/2020/new-range-of-coca-cola-price-marked-packs/

The Coca‑Cola Company. (2024). New Focus on Choice, Convenience and Consumers - News & Articles. Available at: https://www.coca-colacompany.com/media-center/new-focus-on-choice-convenience-and-consumers

Edrawsoft. (2024). Coca-Cola Marketing Mix (4Ps) Analysis. Available at:https://www.edrawmind.com/article/coca-cola-marketing-mix-analysis.html

StudySmarter. (2024). Coca-Cola Business Strategy. Available at:https://www.studysmarter.co.uk/explanations/business-studies/business-case-studies/coca-cola-business-strategy/

Feloni, R. (2016). 7 strategies Coca-Cola used to become one of the world's most recognizable brands-Richard Feloni. (2016). Available at:https://www.businessinsider.com/strategies-coca-cola-used-to-become-an-iconic-brand-2016-2

The Coca‑Cola Company. (2024). Coca-Cola History. Available at: https://www.coca-colacompany.com/about-us/history/the-birth-of-a-refreshing-idea