____(user)____ needs to _____ (user’s need) ____ because _____ (insight) ____

•        Break that larger POV challenge up into smaller actionable and meaningful questions. Five to ten How Might We questions for one POV is a good starting point.

•        It is often helpful to brainstorm the HMW questions before the solutions brainstorm.

•        Look at your How Might We questions and ask yourself if they allow for a variety of solutions. If they don’t, broaden them. Your How Might We questions should generate a number of possible answers and will become a launch pad for your Ideation Sessions, such as Brainstorms.