Heartland Organics by Kendall Kowalczewski https://padlet.com/kk9801a/hjmsinyvz6ao34qf Simply good. Simply organic. en-us 2021-05-12 23:42:29 UTC 2026-01-02 07:57:28 UTC hello@padlet.com https://padlet.net/icons/png/1f344.png Client: Heartland Organics kk9801a https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519594943 Heartland Organics is a certified organic specialty mushroom farm 40 minutes east of Niagara Falls, NY. ]]> 2021-05-13 00:32:16 UTC https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519594943 Objectives kk9801a https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519612156 1. Raise brand awareness in local and bordering counties 
2. Drive people to local farm stand and community farmer's markets 
3. Build a strong online presence: website, social media, press-releases in local periodicals 
4. Establish steady restaurant partnerships]]> 2021-05-13 00:38:50 UTC https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519612156 Audience kk9801a https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519612699 - Men and Women living in Western NY
- Ages 21-60+
- Health-focused
- Enjoys buying local goods ]]> 2021-05-13 00:39:02 UTC https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519612699 Strategies kk9801a https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519613226 Use digital media assets to attract local  consumers and introduce them Heartland Organics through press-releases, social media channels and website traffic encouraging them to experience locally grown, organic produce. ]]> 2021-05-13 00:39:13 UTC https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519613226 Channels kk9801a https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519613504 - Facebook 
- Instagram 
- Tik Tok
- Restaurant partnerships 
- Display 
- Search 
- Amazon self-publishing ]]> 2021-05-13 00:39:18 UTC https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519613504 KPIs kk9801a https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519677715 1. Web traffic/website visits 
2. Repeat Purchase Rate for items
3. Impressions + Reach ]]> 2021-05-13 01:02:53 UTC https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519677715 Creative Ideas kk9801a https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519706324 - Build a website to increase online awareness and begin online sales 
- Facebook + Instagram posts 
- Tik Tok series of how mushrooms grow 
- Have small editorial articles released in local periodicals 
- Showcase partnerships with restaurants and share on Instagram highlights 
- Publish online cookbook full of healthy recipes on how to cook specialty mushrooms through Amazon self-publishing ]]> 2021-05-13 01:14:25 UTC https://padlet.com/kk9801a/hjmsinyvz6ao34qf/wish/1519706324