IKEA的行銷策略 by 高中部吳俊逸 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft 按照L8課課文提到的便利商店行銷模式，把影片中提到的IKEA行銷策略轉化成心智圖 en-us 2021-08-08 15:26:51 UTC 2024-08-12 18:05:20 UTC hello@padlet.com https://padlet.net/icons/png/1f4b8.png Convenience Stores cywpatrick https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672088514 2021-08-08 15:44:23 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672088514 Buy one get one free marketing strategy cywpatrick https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672089081 2021-08-08 15:46:12 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672089081 Put dining tables in the store cywpatrick https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672089477 2021-08-08 15:47:43 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672089477 Place candy bar in the cashier, so it comes in handy cywpatrick https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672090587 2021-08-08 15:51:31 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672090587 Provide service like package delivery, ticket buying, ATM, etc. cywpatrick https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672091756 2021-08-08 15:55:10 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/1672091756 10820 ikea https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732385 2022-08-04 08:49:38 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732385 build excitement 11035142 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732393 People buy more when they're excited]]> 2022-08-04 08:49:39 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732393 IKEA的行銷策略 11030177 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732636 10129曾煥宇]]> 2022-08-04 08:50:21 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732636 IKEA 11035142 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732664 2022-08-04 08:50:25 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732664 10325 梁華軒 ikea 110302092 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732850 2022-08-04 08:51:00 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254732850 get customers excited 11030177 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254733040 2022-08-04 08:51:37 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254733040 Attract customers' attention 11030177 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254733697 2022-08-04 08:53:05 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254733697 route planning 11035142 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734133 Drive consumers to different regions to give them different product choices]]> 2022-08-04 08:54:21 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734133 IKEA 11030284 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734151 10728 郭哲瑋]]> 2022-08-04 08:54:23 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734151 Design specific routes to get customers interested in the product 11030177 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734270 2022-08-04 08:54:44 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734270 Make customers want to buy 11030177 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734497 2022-08-04 08:55:30 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734497 ikea 110351531 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734867 10917羅予琦]]> 2022-08-04 08:56:25 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734867 IKEA https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734992 10322林敬恩]]> 2022-08-04 08:56:51 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254734992 ikea得行銷策略 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735345 10130]]> 2022-08-04 08:57:58 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735345 ＩＫＥＡ 11030246 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735359 １０５２６許庭豪]]> 2022-08-04 08:58:00 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735359 Make customers want to buy https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735490 2022-08-04 08:58:28 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735490 ｉｍｐｕｌｓｅ　ｂｕｙｓ　衝動購買（格魯恩效應） 11030246 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735655 2022-08-04 08:59:00 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735655 １０６２５ IKEA tm950425 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735746 2022-08-04 08:59:17 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735746 Use emotions to make people shop 11030284 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735751 2022-08-04 08:59:18 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735751 Design specific routes to get customers interested in the product https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735792 2022-08-04 08:59:27 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735792 get customers excited https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735904 2022-08-04 08:59:53 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735904 IKEA use food to lure customers into impulse purchases https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735921 2022-08-04 08:59:55 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735921 put at the door 11035142 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735948 bright things attract attention]]> 2022-08-04 09:00:01 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254735948 Display mode 11030284 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736064 2022-08-04 09:00:24 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736064 Ｔry to build excitement 11030246 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736154 2022-08-04 09:00:42 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736154 IKEA 110301751 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736300 10127 陳佑安]]> 2022-08-04 09:01:12 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736300 IKEA 11030282 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736312 2022-08-04 09:01:16 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736312 Affordable 110302092 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736599 2022-08-04 09:02:04 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736599 Layout emphasizes speed and convenience． 11030246 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736695 2022-08-04 09:02:22 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736695 tm950425 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736730 His designs tried to capture the attention of passersby and convert them into customers.]]> 2022-08-04 09:02:29 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736730 Gruen effect 11035142 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736871 Use light and space to dramatically display the merchandise in the window to attract customers' attention]]> 2022-08-04 09:03:01 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736871 Well-designed moving lines make customers see the product repeatedly https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736887 2022-08-04 09:03:04 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254736887 Fixed route 11030284 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254737874 2022-08-04 09:05:39 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254737874 Physical display 110302092 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254737926 2022-08-04 09:05:47 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254737926 tm950425 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254737982 They have the restaurant with the Swedish meatballs and all of this stuff.]]> 2022-08-04 09:05:58 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254737982 ikea's map 110351531 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738016 2022-08-04 09:06:05 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738016 11030282 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738111 where freeform layouts allow exploration ,which can make customers visit more part  of the shop.]]> 2022-08-04 09:06:23 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738111 Extend driving distance in ikea 11030284 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738127 2022-08-04 09:06:27 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738127 Let customers see more products 11030284 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738507 2022-08-04 09:07:34 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738507 tm950425 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738509 Yeah of course we are retailers so we try to make sure that you know, grab a thing]]> 2022-08-04 09:07:34 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738509 80%people is impulsively buying 11030284 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738874 2022-08-04 09:08:45 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254738874 Get people to buy more than what's on their shopping list 11030284 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254740084 2022-08-04 09:10:44 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254740084 Make customers want to buy 110301751 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254740168 2022-08-04 09:10:52 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254740168 Will clearly tell you where the item you want is 110302092 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254740928 2022-08-04 09:13:22 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254740928 placed the yellow bag next to the elevator 110351531 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254741940 2022-08-04 09:16:31 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254741940 Use emotions to make people buy their commodity 110301751 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254742037 2022-08-04 09:16:53 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254742037 IKEA 11030289 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254742324 10733楊哲其]]> 2022-08-04 09:17:20 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254742324 make customer cover more ground 110351531 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254742948 2022-08-04 09:18:52 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254742948 Use emotions to make people shop 11030289 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254743108 2022-08-04 09:19:18 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254743108 IKEA的行銷策略 110303192 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254743877 10927張翰廷]]> 2022-08-04 09:20:27 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254743877 110303192 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254744265 IMPULSE BUYS]]> 2022-08-04 09:21:36 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254744265 Get people to buy more than what's on their shopping list 11030289 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254744700 2022-08-04 09:22:53 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254744700 Let customers see more products 11030289 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254745465 2022-08-04 09:25:13 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254745465 Delicious food 110303192 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254745609 IKEA use delicious food made customers feel happy who will buy more and more. ]]> 2022-08-04 09:25:37 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254745609 Let customers see more products 110301751 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254747830 2022-08-04 09:32:07 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254747830 SHOWROOM ROUTE 110303192 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254748070 IKEA's layout forces customers to conver more ground, and can find other goods.]]> 2022-08-04 09:32:50 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254748070 Attract customer's attention 110301751 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254748684 2022-08-04 09:35:03 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254748684 SEE, TOUCH, TRY 110303192 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254748839 Showroom where you can see, touch, and try.]]> 2022-08-04 09:35:31 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254748839 layouts https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254766438  Where freeform layouts allow exploration,
which can make customers visit more parts]]> 2022-08-04 10:30:54 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254766438 mood https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254769135 Trying people to build excited because when
people are excited and aroused they're more likely to buy.]]> 2022-08-04 10:39:08 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254769135 lights https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254771701 With light, it can actually steer consumers towards different areas and toward different product selections.]]> 2022-08-04 10:46:51 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254771701 IKEA https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254896010 31022 陳琮麒]]> 2022-08-04 14:56:31 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254896010 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254898898 shopping impulse]]> 2022-08-04 14:59:16 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254898898 https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254899467 Moving line design]]> 2022-08-04 15:00:19 UTC https://padlet.com/cywpatrick/hi6ytg29lkifk7ft/wish/2254899467