My remarkable wall by https://padlet.com/277756642/hi4er5rnbu7u Made with fortitude en-us 2018-11-12 07:03:40 UTC 2018-11-12 07:09:47 UTC hello@padlet.com Business Plan 277756642 https://padlet.com/277756642/hi4er5rnbu7u/wish/303126327 2018-11-12 07:08:50 UTC https://padlet.com/277756642/hi4er5rnbu7u/wish/303126327 Part 1：Market analysis1. The size of the marketAccording to relevant statistics, there are about 300 million children under the age of 20 in China, and their demand and consumption of stationery products are over 100 billion yuan every year, accounting for 40% of the global total consumption, and the annual growth rate is still over 10%. Among them, the market segment of preschool children represented by color mud has witnessed a particularly rapid growth. In 2011, the global sales volume of color mud exceeded 100 million barrels and the industry sales revenue exceeded 500 million us dollars.In recent years, China's culture, education, industry and beauty, sports and entertainment supplies manufacturing rapid development, the market size has been expanding. In recent years, the average growth rate has been around 20%. By the end of 2015, it was 541.229 billion yuan and 271.439 billion yuan respectively.Figure: the business income scale and composition of the cultural and educational office supplies manufacturing industry 2. Development characteristics of stationery market(1) huge market potential and increasing consumer purchasing power ：At present, China's stationery market in more than 120 billion in annual sales, and maintain sustained growth, a large pulled by small stationery procurement market is rapidly formed. With the sustained and rapid development of China's economy, especially to develop the cultural industry, all kinds of stationery comprehensive upgrade kindergarten and school pay more attention to teaching, families and individuals at the same time also more and more attention to the cultivation of their children, common pursuit of the combination of fun, educational learning stationery, stationery concept updating, residents' income increase stationery consumption continues to increase, the quality also gradually improve. The stationery industry in China is faced with the opportunity of rapid upgrading of consumer demand. The stationery market demand has exploded under the impetus of the macro-economy, the market scale keeps expanding, and the industry has a bright prospect.(2) the development of stationery towards individualization, fashion and branding：With the rapid development of China's economy and the continuous upgrading of residents' consumption concepts, stationery consumption is developing towards individualization, fashion and branding. With the increase of family income level and students' disposable income, the stationery market of students in China has been growing rapidly, showing the characteristics of fashionable appearance, diversified functions, hierarchical structure and class diversification.(3) stationery industry has become an important part of the creative culture industry：Stationery is closely related to fashion factors and creative culture due to its unique cultural connotation. The cartoon pictures, cartoons, games, movies, music, popular colors and other fashion elements that are the favorite of preschool children or students can be fully reflected in various new stationery. As a natural carrier of creative culture, stationery industry is being integrated with creative design industry, animation and game industry, high-end arts and crafts industry and has become an important branch of creative culture industry with broad space for development.(4) competition pattern of stationery industry is scattered with low concentration： Nearly 90 percent of the country's more than 8,000 stationery enterprises have annual sales of less than 10 million yuan, with sales of more than 100 million yuan accounting for only 1 percent. In these 90% stationery manufacturing enterprises, more than 70% of the competition is concentrated in low-end products, and the category is relatively single, stationery manufacturing enterprises are scattered, and the industry concentration is low. In addition, the distribution of stationery manufacturing enterprises in China is uneven, showing the characteristics of "more coastal, less inland, more southern, less northern".3. Industry cyclical, seasonal and regional characteristics(1) industry periodicity： 277756642 https://padlet.com/277756642/hi4er5rnbu7u/wish/303126399 2018-11-12 07:09:16 UTC https://padlet.com/277756642/hi4er5rnbu7u/wish/303126399