Building a Brand by Liv Maltby https://padlet.com/om740/hi2qw56m8sqbiv5z Things to consider for our festival en-us 2020-11-16 13:14:05 UTC 2020-11-17 13:15:17 UTC hello@padlet.com Target Audience om740 https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926953981
  • Who your “lowest hanging fruit” customers are—the ones you could most easily sell to.
  • Who your top-of-mind competitors are—the brands that are established and known in the market.
  • How your customers speak and what they talk about—the interests they have and the language they express them in.

    • ]]>     2020-11-16 13:16:17 UTC https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926953981     Pick your focus and personality om740 https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926955790 What is your positioning statement?We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION]. Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

    Key Words?

    Metaphors?     If your brand was an animal? TV show? Film? Colour? Song? and WHY  ]]>     2020-11-16 13:16:49 UTC https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926955790     Choose a name om740 https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926981926 Since your brand name will also affect the domain/URL of your website, be sure to shop around to see what’s available before you decide.

    It's also a good idea to run your name by a focus group of close people, if for no other reason than to make sure it doesn’t have an unintended meaning or is too similar to something else that you might’ve missed.]]>     2020-11-16 13:24:05 UTC https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926981926     Choose a Slogan om740 https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926988115 A good slogan is short, catchy, and makes a strong impression. Here are some ways to approach writing a slogan of your own:

    • Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
    • Make it a Metaphor. Redbull: “Redbull gives you wings.” 
    • Adopt your customers’ attitude. Nike: “Just do it.”
    • Leverage labels. Cards Against Humanity: “A party game for horrible people.”
    • Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
    • Describe it literally. Aritzia: “Women’s fashion boutique.”
    ]]>     2020-11-16 13:25:49 UTC https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926988115     Choose the look of your brand om740 https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926989662 Colours - convey the feeling of your brand. What colours suggest what feeling? And what do colour combinations suggest? Use the website attached to explore colour palettes. (You can add an image to test the colour palette of it)
    Fonts - Pick two fonts at most to avoid confusing visitors: one for headings and one for body text (this doesn’t include the font you might use in your logo). https://fontpair.co/ allows you to view fonts that go well together. ]]>     2020-11-16 13:26:14 UTC https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/926989662     Design your Logo om740 https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/927012826 Consider all the places where your brand’s logo needs to exist, from your website to your Facebook page’s profile picture to even the little “favicons” you see in your current browser tab.
    If you have a text logo as your Instagram avatar, for example, it’ll be almost impossible to read. To make your life easier, create a square version of your logo with has an icon element that remains recognizable even at smaller sizes. 
    Abstract/Emblem/Mascot/Letter mark/Icon/Word Mark
    As a new small business experimenting with a logo, you don't need to choose an icon over a wordmark when you feel they’re both essential to represent your brand as a combination logo let’s you get the best of both. 
    https://seeklogo.com/ - inspo

    ]]>     2020-11-16 13:32:19 UTC https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/927012826     om740 https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/927027884 2020-11-16 13:36:03 UTC https://padlet.com/om740/hi2qw56m8sqbiv5z/wish/927027884