Today I continued to work on my proposal and went into the studio and learnt how to take a good portrait ready for my photo shoot, we did this by watching different tutorials and looking at different lighting layouts and how they will effect your shadows and brightness of a person in the studio. This went really well as I now know the lighting techniques I want to use and what models I will need. Next, I will need to finish my pre production and then get the photo-shoot ready, so that I can take my final 3 images and edit them to have my final campaign. I need to bring props and clothes next week ready for a photo shoot. The pre production sheet still need to be done before I start taking photos , but that can be achieved in the morning of my next lesson.

2. The product is clear and recognisable , and the other shoes in the image make your shoe stand out. However, the words are backwards.

3. Bright colours in the image make it stand out, and it fits in well with the background, making it look higher quality, but the words are backwards and could use some colour.

Overall to improve my image I could have included colour into my calligram to make it stand out more, and I should have made sure that the text was facing the right way around in the image before I finished editing, as the words are unreadable because they are back to front. To change this I could have flipped the other image so that the shoes were facing to the right hand side instead of the left, then the shoe calligram that I made wouldn't have to be flipped.