Magazine Analysis Group B by Ian https://padlet.com/shebz87me/MagazinegroupB Made with swagger en-us 2018-10-07 09:07:52 UTC 2025-04-06 16:04:56 UTC hello@padlet.com shebz87me https://padlet.com/shebz87me/MagazinegroupB/wish/289998227 Use Design Elements and Principles to answer the following questions: 

•How are design elements and principles used to:

•Convey brand identity 
•Attract readers 
•Effectively promote key features

• What representations are evident and how are they represented and why?
]]> 2018-10-07 09:09:17 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/289998227 A design element and principle that help to attract readers 2420841 https://padlet.com/shebz87me/MagazinegroupB/wish/290295163 Element
Size: Larger pictures stand out and attract attention, e.g. here, the title
Principle
Contrast: Helps to highlight certain elements in a composition to draw reader's eyes to them, e.g. here with the red food carrier]]> 2018-10-08 13:44:25 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290295163 2427951 https://padlet.com/shebz87me/MagazinegroupB/wish/290296432 Simple 2D masthead, placed on the top. It's neat and minimalistic to fit Ikea's branding.]]> 2018-10-08 13:47:05 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290296432 The texture within the candle lit dinner sets an inviting tone and attracts people to the image. 244134 https://padlet.com/shebz87me/MagazinegroupB/wish/290296581 2018-10-08 13:47:23 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290296581 Masthead... 237127 https://padlet.com/shebz87me/MagazinegroupB/wish/290296817 A masthead is the title of a newspaper or magazine at the head of the first or editorial page.]]> 2018-10-08 13:47:48 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290296817 convey brand identity benpin1234 https://padlet.com/shebz87me/MagazinegroupB/wish/290296909 Ikea is a lifestyle not just a brand, this is shown through the slogan "designed for people, not consumers" and the large photo appeals to middle age/family orientated people, soft colours are used to give the impression of a traditional lifestyle and candle light helps the people stand out, showing ikea is made for its target audience.]]> 2018-10-08 13:48:01 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290296909 contrasted colours are easier to read, whilst creating a tranquil but neatly fashioned and happy mood throughout the connotations 243978 https://padlet.com/shebz87me/MagazinegroupB/wish/290297052 2018-10-08 13:48:15 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290297052 The proximity between the product and the people on the table creates an emphasis on the fact that it is family friendly and reinforces the that it's for people angel241895 https://padlet.com/shebz87me/MagazinegroupB/wish/290297210 2018-10-08 13:48:34 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290297210 Other uses for the element and principle listed 2420841 https://padlet.com/shebz87me/MagazinegroupB/wish/290297367 Size: Larger images will also help to show images that the publisher wants the reader to focus on, e.g. here with the table
Contrast: Has the same purpose, e.g. with the white title and the dark wall]]> 2018-10-08 13:48:53 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290297367 size 2441921 https://padlet.com/shebz87me/MagazinegroupB/wish/290297537 the size of the title signifies importance of the company ]]> 2018-10-08 13:49:15 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290297537 244134 https://padlet.com/shebz87me/MagazinegroupB/wish/290297775 The white text contrasts well with the darker background so it's easier to read.]]> 2018-10-08 13:49:40 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290297775 text can make elements stand out 243978 https://padlet.com/shebz87me/MagazinegroupB/wish/290298035 BOLD]]> 2018-10-08 13:50:06 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290298035 By having the title big and bold, it draws people's attention so they know what it is about. 248867 https://padlet.com/shebz87me/MagazinegroupB/wish/290298079 2018-10-08 13:50:11 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290298079 Size 240800 https://padlet.com/shebz87me/MagazinegroupB/wish/290298641 The most important thing on the poster is the name , IKEA. ]]> 2018-10-08 13:51:11 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290298641 2427951 https://padlet.com/shebz87me/MagazinegroupB/wish/290298688 It uses cold colours to contrast with the red cart they're trying to sell]]> 2018-10-08 13:51:17 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290298688 The product and the logo at the bottom contrasts to the colour to the whole background which is very dull and grey to draw the readers attention to those specific things angel241895 https://padlet.com/shebz87me/MagazinegroupB/wish/290298701 2018-10-08 13:51:19 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290298701 lines of text 244144 https://padlet.com/shebz87me/MagazinegroupB/wish/290299272 Lines of text have company name as Masthead, stands out and draws attention because of the size and clearness of colour compared to image. The tagline is also closely after company name reinforcing what the company’s ethics and ideology is. Use of simple colours and clear text shows straight forwardness. position of text also clearly shows products they have and what they are promoting.

]]> 2018-10-08 13:52:19 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290299272 contrasting colours 2441921 https://padlet.com/shebz87me/MagazinegroupB/wish/290299423 allow items on sale to stand out

]]> 2018-10-08 13:52:34 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290299423 244134 https://padlet.com/shebz87me/MagazinegroupB/wish/290299669 The darker wall contrasts with the foreground to allows the table set to stand out.

]]> 2018-10-08 13:53:00 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290299669 Texture 240800 https://padlet.com/shebz87me/MagazinegroupB/wish/290299729 The candle lighting on the table draws more attention to the products being represented]]> 2018-10-08 13:53:06 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290299729 Colour 234781 https://padlet.com/shebz87me/MagazinegroupB/wish/290300359 The contrast of colour makes the text easier to read. Thats why the Main cover line is bright and bold.]]> 2018-10-08 13:54:10 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290300359 Direction 240800 https://padlet.com/shebz87me/MagazinegroupB/wish/290301944 Rule of thirds - Where the products and ]]> 2018-10-08 13:56:47 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290301944 2427951 https://padlet.com/shebz87me/MagazinegroupB/wish/290302892 Selling line is placed right under the masthead, so our eyes are instantly drawn to it after seeing it]]> 2018-10-08 13:58:17 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290302892 Shapes 240800 https://padlet.com/shebz87me/MagazinegroupB/wish/290303064 The photo is angled in a way to make it 3D to draw the audiences attention. This could also make them feel more involved and paint a picture in their head of them and their friends around that table, which is good marketing strategy.]]> 2018-10-08 13:58:35 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290303064 High key lighting emphasises the positive atmosphere and reflects upon the title 237127 https://padlet.com/shebz87me/MagazinegroupB/wish/290306388 2018-10-08 14:03:54 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290306388 Symmetry 2420841 https://padlet.com/shebz87me/MagazinegroupB/wish/290306595 The lack of symmetry with the table/people heavy left side and the more quiet right side]]> 2018-10-08 14:04:21 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290306595 The setting of the whole scene shows how it is a household item angel241895 https://padlet.com/shebz87me/MagazinegroupB/wish/290306685 (Their aim is to sell things that are homely and make your house better)]]> 2018-10-08 14:04:33 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290306685 the candles in the middle of the image create a warm feel and blends well with the natural colours 248867 https://padlet.com/shebz87me/MagazinegroupB/wish/290306846 2018-10-08 14:04:57 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290306846 The simplistic yet effective style gives an overall professional look. 237127 https://padlet.com/shebz87me/MagazinegroupB/wish/290306949 2018-10-08 14:05:08 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290306949 contrast 244144 https://padlet.com/shebz87me/MagazinegroupB/wish/290307134 the contrast between the environment and the main item being advertised (Kaskog) allows the item to stand out and be the primary feature of the advertisement. Although it does stand out in terms of colour, it blends in enough to the scene to show the composition of the setting and versatility of their items appealing more to consumers.]]> 2018-10-08 14:05:30 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290307134 Spacing 244134 https://padlet.com/shebz87me/MagazinegroupB/wish/290307216 Spacing shows us what we need to be focusing on.]]> 2018-10-08 14:05:41 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290307216 Type of front for branding 234781 https://padlet.com/shebz87me/MagazinegroupB/wish/290308257 The Fonts that is used by IKEA are iconic to its branding, it represents the wideness of its audience and the ideology of it being welcoming and open new original modern designs]]> 2018-10-08 14:07:41 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290308257 Setting 244134 https://padlet.com/shebz87me/MagazinegroupB/wish/290308392 Setting shows us what they are trying to sell (household items) so they've used a dining table]]> 2018-10-08 14:07:56 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290308392 chloemcarr20 https://padlet.com/shebz87me/MagazinegroupB/wish/290309209 Companies use aspirational imagery to create want from the costumer]]> 2018-10-08 14:09:16 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290309209 symmetry 244144 https://padlet.com/shebz87me/MagazinegroupB/wish/290309665 lack of symmetry makes the advert look more natural. It could be part of someone's home and leads a narrative. It also draws attention to the item being advertised and price.]]> 2018-10-08 14:10:01 UTC https://padlet.com/shebz87me/MagazinegroupB/wish/290309665