Workshop 2 Padlet by Samantha Read https://padlet.com/samantha_read/hf6xrjuurat9 Vintage Guru Situational Analysis Research en-us 2018-10-29 12:01:19 UTC 2026-03-17 15:00:03 UTC hello@padlet.com Bohemian Finds https://padlet.com/samantha_read/hf6xrjuurat9/wish/299342077 According to their website they “strive to resource the most eclectic mix of 40's & 50's Vintage Inspired clothing. Our passion for the search is matched only by the uniqueness of the clothing we find.” Because of the similarity in products and individuality, it makes it one of their largest direct competitors in the area in which Vintage Guru’s ideal target market are located. One thing Bohemian Finds have that Vintage Guru don’t is a website. This puts them at an advantage over Vintage Guru, as potential customers are able to find out about the business and see what they offer before they visit. ]]> 2018-11-01 13:13:23 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299342077 Direct Competitors https://padlet.com/samantha_read/hf6xrjuurat9/wish/299345574 Vintage Guru have quite a number in and around Northampton. These include other vintage based shops such as Bohemian Finds in the Market Walk Shopping Centre and The Old Bake House Antique Centre. ]]> 2018-11-01 13:20:35 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299345574 Direct Competitors https://padlet.com/samantha_read/hf6xrjuurat9/wish/299346180 Vintage Guru are at threat by other retail shops, for example vintage retreat. Unlike vintage guru, vintage retreat seems to engage effectively with their customers through online platforms such as twitter, Instagram and Facebook. Vintage retreat also have their own website where customers can find events that their holding. Whereas, vintage guru's online platforms are failing to invite their customers.]]> 2018-11-01 13:21:53 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299346180 Direct Competitor https://padlet.com/samantha_read/hf6xrjuurat9/wish/299348196 Vintage Retreat are a competitor to Vintage Guru as they offer similar products. Vintage Retreat could be a threat as they regularly hold events, offer student discount and also sell locally sourced foods. Both businesses actively update their Facebook pages to engage with their customers.]]> 2018-11-01 13:25:36 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299348196 Direct Competitor-- Vintage Retreat massiepeach https://padlet.com/samantha_read/hf6xrjuurat9/wish/299348948 Vintage Retreat has its own Events Hall for vintage Fairs and a Tearoom serving freshly cooked food. They usually hold different activities on weekend. (eg.Elephant In The Room Comedy Night on Friday, Nov. 9th). Especially, there is a cafe in the shop that people can have  a coffee after all the time people spend looking. Their menu is extensive, healthy and full of delights. And the food itself is locally sourced and of brilliant standard. Also, the staff were friendly and incredibly accommodating. The place and units of the shop can be rent  by others to sell their goods as well as Vintage Guru. These advantage of Vintage Retreat can be threats to Vintage Guru. But it is also an opportunity for Vintage Guru, it can improve itself by following Vintage Retreat or creative some special parts that Vintage Retreat doesn't have]]> 2018-11-01 13:26:52 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299348948 Vintage Retreat https://padlet.com/samantha_read/hf6xrjuurat9/wish/299350983  
Customers cannot only purchase various vintage and retro items but can also treat themselves to, homely freshly prepared food catering for all dietary needs including Gluten free  (gluten free trend is on a rise, there are societal trends in healthy eating) with a large proportion of the menu being Vegetarian and Vegan’. This puts vintage retreat at an advantage and can attract many customers that follow this trend. 
]]> 2018-11-01 13:30:38 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299350983 Indirect Competitors https://padlet.com/samantha_read/hf6xrjuurat9/wish/299351008 Vintage Guru are at threat by the majority of shops within the town. With a focus on clothing, a lot of shops in town such as New Look and Quiz also share the same target market as Vintage Guru. As these are better known with students, it is more likely that they will chose to visit places they trust before considering other options. ]]> 2018-11-01 13:30:39 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299351008 Direct competitors https://padlet.com/samantha_read/hf6xrjuurat9/wish/299356642 ON-LINE SHOPPING is the biggest cometition for Vitage Guru! 
websites like
ETSY, EBAY 
are the most popular when purchasing second hand staff online.
To go against competition VG has to create their own website (ideally with online shop). 

]]> 2018-11-01 13:40:45 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299356642 Opportunity https://padlet.com/samantha_read/hf6xrjuurat9/wish/299357620 Vintage guru could possibly create a website page, where customers could have the chance to see the different items they offer online and order them online. Also, vintage guru can benefit from engaging with their customers through emails with promotions and student discounts or local newsletters.]]> 2018-11-01 13:42:14 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299357620 Opportunities https://padlet.com/samantha_read/hf6xrjuurat9/wish/299357765 Vintage Guru could look at what their competitors are doing and potentially act upon this. For example, Vintage Retreat host a number of events through out the year such as Vegan Fest #5 which will draw in a greater number of potential customers. Hosting events is something that Vintage Guru could start doing to branch out to their target market further.]]> 2018-11-01 13:42:28 UTC https://padlet.com/samantha_read/hf6xrjuurat9/wish/299357765