I wanted to create a business that directly helps african youth in securing a good future in things such as employment and education. More specifically i want it to be a black owned so to promote black exellence and role models. 

I was able to achieve this by enlisitng servies that will help empower our youth. 

Due to time i was not able to collect as much information about certain topics, so next time will start my research early.

Challenges 
1.Finding an idea which is unique and hasn't been done before 
2. Getting familiar with coding 
3. Finding peer reviewed sources for my particular topic 

According to Felix et al (2017, p. 119) the best way to reach out to our African youth is through social media platforms such as Instagram and Facebook. Social media plays a huge role in marketing especially in the 21^st century. The benefits of utilizing social media marketing include:

Other forms of advertising e.g. (Website, YouTube and Television)

English language program
This program aspires to provide high quality language instruction to individuals
that are not fluent in the english language. We want to encourage long term and ongoing  improvement in speaking plus writing skills. To add on, this program aims at developing accurate advanced language skills reason being, We believe english to be important in our live because its a language spoken among most people globally. Through learning english it can help one integrate in a society that predominantly speaks english such Australia. Some of the benefits of this program is that it increases an individuals problem-solving abilities in areas like: concept formation, abstract thinking skills, strengthened capacity to identify, creative hypothesis formulation, understand and solve problems; the ability to focus on a task by filtering out distractions and extraneous information and an increase in multi-tasking ability (Reading Horizons 2010).

Employment support
Our support system aims at proving opportunities that will help one build a successful career. This will be accomplished through partnerships with multiple companies that are in Australia. We shall provide them with the skills which our clients obtain, especially those that are looking for graduate programs. Through this we can link our clients via internships or work experience opportunities in which ever industry of work they want to venture in. 

Additionally, our graduate programs will benefit our clients
with a fast-tracked career pathway for a specific organisation or industry.
More so, this program will offer professional development, industry specific
training, networking opportunities as you combine the theory you’ve learned and
begin implementing this in a real employment situation. Graduate programs are a great way for one to perform many several roles in an organisation, hence giving one more exposure to a range of different jobs within their chosen field (Craig 2019). 
 

Podcast
For individuals who are interested in journalism or politics we provide a platform that allows one to educate people on topic relating to issues faced by many africans in Australia. 
 

Studies show that youth who come from families that are poor or in economic disadvantage are more susceptible to joining gangs. Other reasons include lack of parental supervision, low school commitment and achievement, failure in school and presence of neighborhood gang activity have been identified as factors contributing to gang membership (O’brien 2013, p. 421).  Which is why we want to provide the youth with a platform whereby they can learn the true value of an education plus the opportunities that come with a bright mind resulting in social improvement. Flex Our Youth believes that by empowering our youth will aid in limiting the rate of poverty at a significant level. Through our services we equip them with the skillsets necessary to survive; provided these skills he or she can use them to assist others, feed and invest for future purposes. Overall aiding the national economy and increasing their employability.  

The video begins with a question, what are the struggles that African Australians and African migrants face in this fast- paced society? The scene will transition to an interview setting with speaker 1 answering the question by providing an account- they mention that coming from a non- English speaking country, I had a big language barrier- speaker looks sad and sorrowful I faced a lot of problems communication with people as a result, this lowered my confidence, self-esteem, the growth of my career and my social and academic life. The next shot will show speaker 2 giving an account of how they struggled with getting a job - the speaker states - I wanted to apply for job position at a supermarket. So I went to the shop with resume the manager said they were not hiring even though I saw a ‘we are hiring’ board next to where he was standing - speaker shakes their head in disbelief- the following shot will show speaker 3 says ‘I’ve gone for many interviews but I still can’t get a job, all because of my visa status. Employers seem to prefer applicants who have adequate Australian work experience and are permanent residents in Australian 

A voice over shall narrate- In the background there shall be animation illustrations of what the voice over will be saying.

Flex Our Youth has decided to take action, we want to break the silence, hearing the voices of these people share their struggles has led our organization to open up opportunities for individuals to gain access to careers of their choice. Through providing our customers with services such as, English programs that teach high quality language, writing and reading skills - Employment support which provides internships/ work experience and graduate programs we have also created weekly podcasts for people interested in journalism and politics, here they can educate the public on topics relating to issues that Africans face in Australia.

After the animation illustration short clips will show people indulging in work activities with joyful attitudes.

The video ends with the voice over saying – choose flex our youth and make the first step to chasing your dreams. 

In the beginning of the video the emotion I want it to convey is empathy, reason being is empathy is a good persuasion tool. The use of empathy helps make the audience understand what the characters feeling, thinking and experiencing. In the first scene each speaker shall give an account of a struggle they faced in Australia. Their sad accounts and expressions will be used to evoke sympathy from the viewer, in return captures the attention of their viewer and provides a sense of a shared experience. 

Interest:

The video will include two young African men and two African females, this was done so that the target audience can relate to the characters. Each actor in the video shall be dressed formal and smart the reason for this is so that the characters appear to be accomplished individuals. 

Desire:

The beginning of the video portrays each character speaking in frustration about the problems they faced in Australia. Afterwards we showed the same characters working together as a team in an office at Flex Our Youth plus laughing and smiling with one another. This was done to show the viewer that through the help of flex our youth they were able to achieve success. They also look happier.  The emotions expressed in these scenes such sympathy and hope will help convince the audience of the message. 

Action:

At the end of the video we show the actors working harmoniously with one another and the narrator will finalize by saying “choose Flex Our Youth, and make the first step to chasing your dreams”, followed by the call to action card showing the contact information, website link and social media accounts.  This statement is supposed to push the viewers to believe that through our services they can achieve their dreams.