self reflection (Copywriting) by divs ramesh

Week 4

divsr00 — 2024-10-22 06:26:54 UTC

This week the lecture introduces the creative brief, how to create it by using AD appeals. Based on my understanding on this topic, it is important to have a blueprint for the creative teams as it will help to develop ideas, headlines and copies. Also, a good creative brief should be clear, simple and inherently competitive.

We needed to choose our brand that we were about to choose and put it in our spreadsheet so that the lecturer could approve it. We should be clear on our target audience and be clear how the message will be conveyed. Also, I feel this is important as it will help with my assignment 1 as well.

Week 5

divsr00 — 2024-10-22 06:34:08 UTC

Feedback on assignment 1

Last week, we needed to submit our selection of the brand we were going to choose and I chose Maybelline. As the lecturer gave us a sample that we could refer to, I have completed a few steps and identified one ineffective print AD with a copywriting issue and I need to relate it to copywriting. Tagline, body writing is not there.

Also, for next we need to show more of our progress as it will help us to do corrections for our assignment 1. As for our lecture week, we learn about advertising research for copywriting which develops the copywriting strategy. In my understanding on this topic, we should make the right approach, right tools and right questions to ensure the reliability of the results.

Week 6

divsr00 — 2024-10-22 06:34:13 UTC

After paying attention to this lesson, I learnt a lot about how to make print ads that get results. It talked about how important headlines are for getting people's attention and making ads work. The class talked about different kinds of headlines, like direct, indirect, news, and how-to headlines, and how to pick the best one for an ad based on its goal and audience. The lecture also went into great depth about the structure of ads, covering things like headlines, subheadlines, copy, taglines, and images. This breakdown made it clear how to make ads that get people's attention. I learnt that taglines are a great way to make the brand's attitude and message clearer and stronger.

The lesson also talked about different ways to make headlines and images stand out, like using strong words and making people feel like they need to act quickly.

The slides showed some examples that helped me understand this better.

In general, this lesson helped me with the headline and layout of the draft print ad for assignment 1. For my assignment to progress, after consultation with the lecturer I need to improve my taglines, ideas and creative briefs as I did not talk about the copywriting issue.

Week 7

divsr00 — 2024-10-22 06:34:20 UTC

This week, the lecturer briefed us on our group assignment where we have to form a group and start discussing the group assignment. Similar to our individual assignment we need to choose a client and list down the competitor analysis followed by USP and new target audience. On top of that, we need to do research on the client which later will help us to create a creative brief.

As for the individual assignment, I did some changes as it needed to be more specific and did more research on it so that it could be more better.

Week 8

divsr00 — 2024-10-22 06:34:32 UTC

As for week 8, it is an independent learning week and I was completing assignment 1. Also, i feel sick which i got covid, despite that i tried my best to do the assignment and take the feedbacks i got from the lecturer.

I went through all the lecture notes in order to give my best on this assignment which gave me more knowledge about copywriting and I am grateful for my lecturer as she helped us a lot on this assignment. The past few weeks I realised that I can do this subject as i did not have confidence in myself if i could do but the lecturer motivated us to do better and through the progress check i feel i could do it.