https://padlet.com/19701891/hca1wg1aomo356gq Exploring how campaigns and companies use social media. en-us 2022-01-06 20:40:20 UTC 2025-02-22 14:59:34 UTC hello@padlet.com 19701891 https://padlet.com/19701891/hca1wg1aomo356gq/wish/1979583212 Much like the Anti-spiking association this campaign delivers critical information to stay safe on a night out. However, they also emphasize on trying to bring some reparation to the spiking situation by demanding changes from venues and government legislation. They bring attention to petitions created which could bring a positive impact to the spiking situation.

]]> 2022-01-06 21:36:19 UTC https://padlet.com/19701891/hca1wg1aomo356gq/wish/1979583212 19701891 https://padlet.com/19701891/hca1wg1aomo356gq/wish/1979584014 The Anti-spiking Association have launched a Instagram page alongside their website. The association was created by members of The University of West England and mimics a lot of the actions that I aim to take. On this page they deliver critical information as to the actions one can take on a night out as well as promoting items such as drink protection stickers.

]]> 2022-01-06 21:37:08 UTC https://padlet.com/19701891/hca1wg1aomo356gq/wish/1979584014 19701891 https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982260436 Spiking Aware UK is a campaign based on the Facebook platform. Their focus aimed towards unifying the victims and their families of spiking by raising awareness of spiking hotspots as well as any developments in how people carry out spiking’s.

]]> 2022-01-09 11:55:31 UTC https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982260436 19701891 https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982275506 As the Covid-19 pandemic forced us into our homes, a hashtag began to develop and take over TikTok. The goal of #DistanceDance was to encourage people to stay at home and record a short dance video and then upload it under the hashtag. For the first 3 million posts added under the hashtag, P&G would deliver a donation to a few chosen charities. This effort was great at gaining traction since there are currently 18 billion views under the hashtag.

]]> 2022-01-09 12:20:38 UTC https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982275506 19701891 https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982281021 Apple has a created a very successful campaign through the use of user-generated content published by unpaid contributors. Using the #shotoniphone users can submit photos taken on an iPhone product, which then gets chosen to be showcased daily on the Apple Instagram page. This is a superb use of social media to showcase the ability of their products without any cost.

]]> 2022-01-09 12:30:02 UTC https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982281021 19701891 https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982322887 Dove launched a social media project as a continuation of their #RealBeauty marketing which began in 2004. This iteration of their marketing is under the hashtag #Showus. This version's purpose is to give women a true representation on social media and marketing since 70% of women felt as if they weren’t according to Dove's research. This use of social media has done a great job at unifying women while emphasising natural beauty and positive body image. This has gained enough traction to have almost 650k posts under the #Showus hashtag on Instagram.

]]> 2022-01-09 13:32:45 UTC https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982322887 19701891 https://padlet.com/19701891/hca1wg1aomo356gq/wish/1982363725 Auto-trader launched their campaign on twitter to bring awareness to their latest market stunt. They encouraged users to make posts to various social media sites under the hashtag #AutoTraderGoals. Those who make posts under the hashtag would have a chance to win a car every time the England football team scored a goal within the 2018 football world cup. This was an effective way to gain traction across a multitude of social media platforms.  
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