https://padlet.com/anastasiakarpv/hbbypnimqgajod3e 2nd team en-us 2021-02-01 11:00:01 UTC 2021-02-07 20:55:37 UTC hello@padlet.com https://padlet.net/icons/png/1f468-1f469-1f467-1f466.png anastasiakarpv https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1148085096 Gender: female
Age: 35+
Marital status: married
Location: StP and suburbs
Occupation: office work
Job Title: accountant
Living state: lives with husband&children
Income: 50000-100000 rub
Level of education: BA/BS
Age of children: 7 and 4]]> 2021-02-01 11:00:44 UTC https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1148085096 anastasiakarpv https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1148103402 Happy family - quality family time
Promotion
Vacation twice a year]]> 2021-02-01 11:06:37 UTC https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1148103402 anastasiakarpv https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1148104639 Limited time to spend with her family
Heavy workload
Saving money

Pain points / requirements  during a grocery shopping:
- park her car
- a wide variety of products in all price segments
- + big household products section
- discounts / loyalty program
- delivery option]]> 2021-02-01 11:07:01 UTC https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1148104639 anastasiakarpv https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1148110618 VK communities / news channels:  Дождь
TV: Пятница (travel, comedy shows)
Family lifestyle blogs ex. Regina Todorenko]]> 2021-02-01 11:08:55 UTC https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1148110618 anastasiakarpv https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1174374783 Goals:
- pay off the mortgage
- new car
- upgrade her wardrobe

Role in the purchase process:
- consults with husband before major purchases
- groceries & home-staff - herself

]]> 2021-02-07 20:31:53 UTC https://padlet.com/anastasiakarpv/hbbypnimqgajod3e/wish/1174374783