Societal Marketing

Societal marketing is a concept that states it is a company's responsibility to determine the needs and wants of its customers. This also includes society's long-term interests such as reducing pollution and promoting environmental sustainability.

Apple

Apple is a multinational technology company based in Cupertino, California. It was founded in 1976 by Steve Wozniak and Steve Jobs, and Apple's current CEO is Timothy D. Cook.  It is one of the world's most recognisable brands and in 2024, Apple's annual revenue was $385.71 billion and its market capitalisation was $2.68 trillion. Apple designs, develops and sells consumer electronics, computer software and online services. Its flagship products include the iPhone, iPad, Mac, Apple Watch and Apple TV.

Pictures

All these green initiatives done by Apple shows their concern and care for the environment.

Choose a marketing concept

Explain the marketing concept

Company name

Introduce company

Evidence

Justify